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Daily Search Forum Recap: September 2, 2021

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Daily Search Forum Recap

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google may have pushed an algorithm update on September 1st, we have a story showing the SEO chatter and tracking tools picking up on the update. Google added shipping and return annotations to both paid and free shopping and search results. Chrome beta can really push your competitors when your customers are visiting your website. Google added new documentation on how to optimize your feed for the Chrome follow feature. John Mueller of Google said he uses Bing to debug Google. I posted the big Google webmaster report for September – go check it out.

Search Engine Roundtable Stories:

  • Was There A Google Search Ranking Algorithm Update On September 1st?
    There are some signs of the start of a Google search ranking algorithm update that kicked off on September 1, 2021. The truth is, it seemed like an update touched down for a short period of time and then slowed down. There are not a huge number of complaints, but the tools are picking up on the fluctuations in the Google search results.
  • September 2021 Google Webmaster Report
    Well, I got to say, the last month was an interesting one for webmasters, marketers and SEOs in the Google organic space. We finished off the prolonger link spam update, safe browsing was removed from the page experience update, which should have been fully rolled out by now but Google did not confirm. Oh and that update might be bigger than just a tiebreaker but it is still pretty small.
  • John Mueller Often Debugs Google Using Bing
    John Mueller, a Google search advocate, who we all know so well if you read this site. He said he will use Bing to debug Google issues. He said on Twitter “I often use Bing when debugging.”
  • Google Adds Shipping / Return Annotations To Shopping & Search Results
    Google announced it has added new shipping and return annotations in Google Search and Shopping results. This works across both the free and paid listings.
  • Google Adds Documentation On Chrome Follow Beta Feature
    Google had added a new section to the Google Discover help documents around markup you can use to define your RSS feed for Chrome to use for the “follow” feature. In May, Google Chrome announced an RSS reader like feature for Chrome named Follow.
  • Chrome Beta Can Display Competitors When Customers Are On Your Site
    Part of the latest version of the Chrome beta, not out to the masses yet, is a feature named “continuous search.” Continuous search basically will show you search results along the top of the page when you are browsing web sites. Essentially, it can show your competitors sites when people are looking at your site.
  • SEO Perfume
    Here is a bottle of perfume designed for SEOs. It was shared by Malte Landwehr on Twitter where the bottle says “sexist SEO alive” with the label Bluebox, Eau De Parfum on the bottom.
See also  Daily Search Forum Recap: August 11, 2021

Other Great Search Threads:

SEO

See also  Daily Search Forum Recap: August 24, 2021

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel or just contact us the old fashion way.

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Google Ads Target CPA Not Going Away In 2022

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Google Ads Target CPA Not Going Away In 2022


Google’s Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote “we have no plans to sunset tCPA in 2022” after there were some speculation that it might be turned off in 2022.

Ginny did add “As announced last year, we did make some changes to how Smart Bidding strategies are organized and advertisers can continue to access tCPA functionality by using maximize conversions with an optional target CPA.” Here is that news about the changes Google made to tCPA last year.

Target CPA bidding is a Smart Bidding strategy that sets bids for you to get as many conversions (customer actions) as possible. When you create the Target CPA (target cost-per-action) bid strategy, you set an average cost you’d like to pay for each conversion. When a customer does a Google search that fits your product or service, Google Ads uses your Target CPA to set a bid based on the auction’s likelihood to convert.

I blame Greg of the year for the confusion around this – 🙂

Forum discussion at Twitter.

See also  Daily Search Forum Recap: September 20, 2021





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Doogler With Android Plush Toy

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Doogler With Android Plush Toy


Here is a screenshot from a video of a Doogler, Google dog, playing with an Android plush toy at the Google office. This is from the GooglePlex, the Mountain View, Google headquarters. It looks like it is having fun…

Here is the video embed:

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.





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See also  Riley Hope On Ethics in SEO & Automotive SEO
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Google Versatile Text Ads Are Responsive Search Ads?

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Google Versatile Text Ads Are Responsive Search Ads?


Steve Plimmer posted a screenshot from the Google Ads console’s change history log showing how Google has named the RSAs, response search ads, versatile text ads. It makes you wonder if Google will rename RSA responsive search ads to VTA versatile text ads or if this is just how Google originally named it internally and forgo to remove some references?

He shared this screenshot on Twitter and wrote “on the basis of checking the change history data in Google Ads, it looks like RSAs are going to be renamed “Versatile Text Ads” soon.”

I suspect it is just an old legacy name for this type of ad?

I don’t expect them to drop the RSA name…

Forum discussion at Twitter.

Update:





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See also  Daily Search Forum Recap: August 27, 2021
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