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Daily Search Forum Recap: August 11, 2021

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Daily Search Forum Recap

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is putting in safety measures for kids under 18 around Google Ads and Google Search. Google said it is not worried about people spamming the author structured data. Google shared insights into Search Console Insights reporting. Google wants to know what more custom ad metrics you want and more…

Search Engine Roundtable Stories:

  • Google To Restrict Ad Targeting On Children & Enable SafeSearch In Search & Assistant
    Google listed a boat load of changes it is making around children and search and ads. Google Ads will restrict ad targeting of children 18 or under by age, gender, or interests. Google Search and Assistant will automatically enable SafeSearch for children 18 or under.
  • Google Shares Data Handling Details On Search Console Insights Reporting
    Daniel Waisberg and Maya Mamo from the Google Search Console team published a blog post named Google Search Console Insights behind the curtains. This document, according to Daniel Waisberg, has new details on how Google “handles the data was not out there” before.
  • Google Not Yet Worried About Faking Author Details In Structured Data
    Google recently started to support author.url and other author properties that let you communicate to Google which author wrote an article on your site. I asked John Mueller of Google if he is worried if people will fake author details and spam it, to try to possibly boost any rankings they may get from this. John said no, he is not worried right now.
  • Do You Want More Custom Column Metrics In Google Ads?
    Ginny Marvin from Google asked that if you want additional custom column metrics in your Google Ads report, that you let her know on the AdsLiaison account on Twitter. Ginny wrote “Is there a Custom Column metric you’d like to see added? The team is working on an update and open to suggestions.”
  • Google Community News Summit On August 17th & 18th
    Google is holding its inaugural Google News Initiative for the North American Community News Summit on August 17th and 18th. Danny Sullivan, the public liaison for Search at Google, will answer selected questions during the Summit and you can submit your questions over here.
  • Googler & Doogler First Day Back At Google Germany Office
    Here is a photo of a Googler and her dog, a Doogler, on their way to the Google Germany office for the first time together. I think this is the first time this Doogler has been to the office, even bef

Other Great Search Threads:

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NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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