Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
I posted the weekly SEO video recap today, check it out and make sure to subscribe to my YouTube channel. Also, the description Google uses in the snippet is still customized based on the query. Google’s top stories carousels show a fact check label. Google said keyword rich domains won’t help you rank. Google’s local pack has some examples without any call to actions. Google said removing AMP won’t generally result in lower rankings. Have a great and safe weekend.
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Google Link Spam Update Complete, Google Changes Titles In Search Results, Search Console Data Bug & Google Ads
Google, two weeks longer than expected, has finally finished rolling out the link spam update. Google confirmed it made changes to the titles it generates in search…
- Google Search Snippet Descriptions Still Can Be Customized Based On Queries
Google told us the other day that the title change for the search result snippets no longer uses queries to customize the title of the search result snippets. But the search result descriptions, the snippets, still are customized based on user query.
- Google Top Stories Tests Fact Check Labels
Google has been labeling news stories with fact check labels for many years now. But I do not believe I’ve seen them in the top stories carousel and section in the web search results. Suhailaerath shared a screenshot with me on Twitter of Google testing the fact check label in web search on top stories.
- Google: Keyword Rich Domains For Your Website Won’t Help You Rank
Google’s John Mueller said on Twitter that it is not worth buying multiple keyword-rich domains for one website for SEO reasons. This is similar messaging Google has posted over the years but sometimes we see keyword rich domains ranking well and sometimes we don’t.
- Google Local Pack Without Any Call To Action Buttons
If you search for [restaurants near me] in Google Search mobile or desktop, you will see the local three pack and map but you won’t see buttons to call the restaurant or directions or a way to order online. You will not see any call to action buttons, or at least I don’t and many others do not.
- Google: Generally Removing AMP Page Shouldn’t Result In Search Ranking Decline
Google’s John Mueller was asked on Twitter if a site would remove an AMP page, would that result in the ranking of that specific page to drop in the search results. John Mueller said “probably it [the search ranking position] will remain the same” as it was when it was an AMP page.
- Waze Swag: Shirt, Cup, Seat Saver, Notebook, Fleece & More
Here are some photos of swag from Google’s Waze team sent to Hillel Fuld in Israel. I don’t think I know anyone who has more swag than Hillel. But this time he shared a collection from Google’s Waze.
Other Great Search Threads:
- Google Paying Apple 15b to be default search, WebmasterWorld
- I’d try to determine what is real, and deduce the rest. Does it rank? (easy to test) How does it rank? (is it a random image? top listing?) Is volume real? (guess). Scrapers do weird stuff, you’ve, John Mueller on Twitter
- If the manual action is over 6 years old, I’m pretty sure it would have expired by now. If it’s expired, it has no effect. I wouldn’t worry about it if it’s that far back, we almost certainly have, John Mueller on Twitter
- If you have questions about how to remove web results from Google Search, this new help document centralizes tools and options for site owners and individuals, Google SearchLiaison on Twitter
- We filter most of that before Search Console, and more afterwards, but sometimes some of the abuse makes it through. If you’re seeing a rise in these kinds of things, I can chat wi, John Mueller on Twitter
- Your site looks like it’s pretty new — sometimes it takes a while for things to settle down, and for our systems — and the users on the web — to recognize your site as something unique, compelling, and of high, John Mueller on Twitter
- Business Moved Before GMB Verification (Postcard is Being Sent to Old Location), Local Search Forum
- Chrome extension that lets you analyze your competitors’ GMB Post strategy, Local Search Forum
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel or just contact us the old fashion way.
Unusual Spike In Google Business Profile Insights Traffic For Some
There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike in traffic from Google Local and Google Maps for some of these businesses in these Google reports.
There are two threads about this in the Local Search Forums – I spotted this via @keyserholiday. One local SEO named George Nenni wrote, “We track GBP searches, views and actions for around 200 new car retailers, through a Jepto API into Data Studio. We are noticing more than half of these profiles received strange spikes in searches and views, but not actions. It is the same data we are seeing directly in the GBP dashboard (attached). We track separate profiles for sales, service, parts and body shop departments for each dealer. The issue is only happening with the nested department listings.”
He shared this chart from the Insights report in Google Business Profiles:
Another local SEO, Annika Neudecker wrote, “We track our GBP insights for our locations every month to watch growth and trends over time. I pulled my September data this morning and found a very curious change in the reported searches. It appears that the reported Direct searches increased significantly (about +1 mil) while Discovery searches fell by nearly exactly the same amount. This makes me wonder if Google has switched up how it counts Direct and Discovery searches for GBP listings. We haven’t made any changes to our listings which would prompt a big change in how they’re being found.”
Jason Brown thinks it might be a bug or maybe both. He said, “Bots or bug? Car dealerships saw huge spikes in views, but no clicks.”
I am guessing bots?
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