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Daily Search Forum Recap: July 27, 2021

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Daily Search Forum Recap

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google launched a new link spam algorithm update, reminded us about the nofollow attributes and warned us to use them. So far, I am not seeing too much around this update outside of what rolled out over the weekend, which may be unrelated to this link spam update. Google’s John Mueller said the old speed updates were likely replaced by the page experience update. Bing is testing an image button in the snippet to load images in a carousel format from that site. Google has AR based olympics athletes in Search and Discover. Google published its timeline for the Privacy Sandbox.

Search Engine Roundtable Stories:

  • Google Link Spam Update Is Here
    Google said it began rolling out a new algorithm update for Google Search named the link spam update. This update “is even more effective at identifying and nullifying link spam more broadly, across multiple languages,” Google wrote. It will roll out from yesterday, July 26th, over a two week period or so.
  • Assume The Google Page Experience Update Replaced The Old Google Speed Update
    Google has launched numerous search algorithms around speed in the past. The question some folks have is does Google still use those old ones or does the new Page Experience Update replace those. John Mueller of Google said he would assume the Page Experience Update replaced the old ones.
  • Bing Search With Images From This Search Result Button
    Bing has a search feature that lets searchers see relevant images from a search result for a specific query. There is an “images” button next to the search result snippet, that when you click on it, it pops up a carousel of relevant images from that site.
  • Olympic Athletes In 3D & AR In Google Search
    Google now has some of the more well known Olympic athletes in 3D and AR (augmented reality) in Google Search. You can easily access it by going to Google.com on mobile or in the Google App and scrolling down until you find the “athletes in 3d” section.
  • Google Publishes The Privacy Sandbox Timeline
    On Friday, Google published a detailed timeline for the rollout of its Privacy Sandbox. Google said this “timeline reflects when we expect new technologies will be ready to support key use cases, so that Chrome can responsibly phase out third-party cookies.”
  • GooglePlex Back To Work Signage
    When I showed you that Peter the Greeter was back at Google, some of you may have noticed the big Google logo signage on the GooglePlex was different. It might be a custom back to work Google Doodle f

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Google Publishes A New SEO Case Study

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Google Seo Case Studies Series

A couple of weeks after I said I thought Google would stop publishing SEO case studies, Google just published a new one. This one is on How Vimeo improved video SEO for their customers, specifically by using the indexifembedded rule combined with noindex and adding structured data.

As a reminder, recently, Mariachiara Marsella asked John Mueller if Google could add new case studies. John Mueller responded on Mastodon, “I find it quite challenging for us to do these since search is so dynamic.”

So I thought that was it, stick a fork in it, no more SEO case studies from Google. But I suspect as soon as I wrote that piece, Gary went, I’ll show Barry and got a new one written up. Okay, I doubt that happened…

In any event, the new case study says, “Vimeo adopted Google’s new guidance for video players that use iframe embeds. The new indexifembedded rule paired with noindex allows markup to be attributed through embeds. Since applying this and VideoObject markup, Vimeo videos that are embedded on customer pages are eligible for indexing, without customers having to add markup themselves.”

They also used key moments; the case study reads, “To make all Vimeo Chapters eligible to appear as Key Moments on Google Search, Vimeo added Clip markup to all of their video host pages. Vimeo also implemented Seek markup, so if a video doesn’t have Vimeo Chapters, Google can automatically identify Key Moments.”

Anyway, check out the case study if you do any video SEO, it is an interesting one.

Just super interesting that there have been almost no new case studies in about 18 months and now we got a new one…

Forum discussion at Mastodon.

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Generating Fake URLs On Competitors Site Shouldn’t Hurt The Site, Google Says

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Google Intersection

John Mueller from Google said that bulk-generating fake URLs of your competitor’s site should not lead to negative SEO and ranking issues for that site. “This is not something I’d worry about,” he added.

Mike Blazer asked John, “Bulk generate non-existing URLs on a competitor’s site that lead to 5XX server errors when opened. Googlebot sees that a substantial number of pages on that domain return 5XX, the server is unable to handle requests. Google reduces the page #crawl frequency for that domain.”

John replied on Mastodon saying, “I can’t imagine that having any effect. This is not something I’d worry about.”

Here is a screenshot of this conversation:

Generating Fake Urls Google Seo Toots

Do you agree?

Forum discussion at Mastodon.

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Microsoft Bing Testing Infinite Scroll

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Bing Phone Scrolls

Microsoft Bing is testing infinite scroll just a month after Google fully launched continuous scroll on desktop search. I guess this should come as no surprise that Bing would test this, it does not seem to be live yet, so this is just a test.

Frank Sandtmann posted this on Mastodon and shared the attached screenshot showing how as he scrolled, Bing loaded page two of its search results. Here is that image:

click for full size

Frank wrote, “Bing is once again following Google in SERP appearance, this time with endless scroll on desktop. They somewhat improved the search experience by displaying the respective page count.”

I do wonder if Bing will ultimately follow suit and launch infinite scroll (or continuous scroll) on its search results.

Forum discussion at Mastodon.

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