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Daily Search Forum Recap: July 27, 2021

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Daily Search Forum Recap

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google launched a new link spam algorithm update, reminded us about the nofollow attributes and warned us to use them. So far, I am not seeing too much around this update outside of what rolled out over the weekend, which may be unrelated to this link spam update. Google’s John Mueller said the old speed updates were likely replaced by the page experience update. Bing is testing an image button in the snippet to load images in a carousel format from that site. Google has AR based olympics athletes in Search and Discover. Google published its timeline for the Privacy Sandbox.

Search Engine Roundtable Stories:

  • Google Link Spam Update Is Here
    Google said it began rolling out a new algorithm update for Google Search named the link spam update. This update “is even more effective at identifying and nullifying link spam more broadly, across multiple languages,” Google wrote. It will roll out from yesterday, July 26th, over a two week period or so.
  • Assume The Google Page Experience Update Replaced The Old Google Speed Update
    Google has launched numerous search algorithms around speed in the past. The question some folks have is does Google still use those old ones or does the new Page Experience Update replace those. John Mueller of Google said he would assume the Page Experience Update replaced the old ones.
  • Bing Search With Images From This Search Result Button
    Bing has a search feature that lets searchers see relevant images from a search result for a specific query. There is an “images” button next to the search result snippet, that when you click on it, it pops up a carousel of relevant images from that site.
  • Olympic Athletes In 3D & AR In Google Search
    Google now has some of the more well known Olympic athletes in 3D and AR (augmented reality) in Google Search. You can easily access it by going to Google.com on mobile or in the Google App and scrolling down until you find the “athletes in 3d” section.
  • Google Publishes The Privacy Sandbox Timeline
    On Friday, Google published a detailed timeline for the rollout of its Privacy Sandbox. Google said this “timeline reflects when we expect new technologies will be ready to support key use cases, so that Chrome can responsibly phase out third-party cookies.”
  • GooglePlex Back To Work Signage
    When I showed you that Peter the Greeter was back at Google, some of you may have noticed the big Google logo signage on the GooglePlex was different. It might be a custom back to work Google Doodle f
See also  Daily Search Forum Recap: August 31, 2021

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Google Explains SEO Site Migrations Are Hard Because URL Signals Need To Be Forwarded

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Google Explains SEO Site Migrations Are Hard Because URL Signals Need To Be Forwarded


John Mueller is out with another #AskGooglebot Google SEO video, this one is on site migrations and URL changes. It is a short two minute video on one of the most SEO intimidating changes one can make to their site – change all the URLs on their site.

Here is the video:

John explained that URL changes are not simple for search engines to deal with because Google stores in its index a set of URLs, its on a URL or page by page basis. John said “this may at first sound like a small change within a website.” He said however “it’s not that simple for search engines.” Why? John explained that “search engines like Google store their index on a per page basis.” “So if you change the address or the URL of a page that page’s data has to be forwarded somehow otherwise it gets lost,” he explained.

First, John recommends you deeply study the Google site move documentation, it was vastly improved in 2014 and updated since then over time. John then summarized what you should do, but it is important to see all those details in the help docs:

Here is the slide with what you should do:

And he said these changes can take Google several months to process with the more important URLs happening faster and the less important URLs happening slower. Google has said most of the time these moves take a few months but again, John reminded us to keep the redirects in place for at least a year.

Forum discussion at Twitter.

See also  Daily Search Forum Recap: August 27, 2021





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Some Sites Seeing Massive Crawl Spikes From Google

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Some Sites Seeing Massive Crawl Spikes From Google


Glenn Gabe noted that he is seeing some weird Google Googlebot activity recently, saying he is seeing “crawling spike across a number of sites” that started on January 12th through January 13th. I then checked some of the properties and noticed that on some, not most, I see the same.

So to be clear, this is not across all sites, in fact, it seems to be on less than 10% of the properties I personally have access to. But it is unusual behavior from Google. You may see this happen on a site here and there, espesially if there are large technical changes to the site. But normally you would not see it when there are not big changes like this.

Here is one of the screenshots Glenn shared on Twitter:

click for full size

Glenn Gabe added “For most of the spikes, they fall under “Refresh” vs. “Discovery”, which makes sense… but still worth noting. Both Smartphone & Desktop spike for some.”

Others are seeing it also:

You can check your crawl stats report over here and let us know if you saw this spike as well?

See also  Daily Search Forum Recap: August 27, 2021

Just a heads up, Google said that large crawl rate increases is not related to algorithm updates, although, sometimes it might bemaybe.

Forum discussion at Twitter.





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Google Does Not Start Search Algorithm Rollouts Right Before The Weekend

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Google Does Not Start Search Algorithm Rollouts Right Before The Weekend


Google’s Danny Sullivan and John Mueller both said that the search company does not generally launch or begin the rollout of a search algorithm update right before the weekend. Danny Sullivan said on Twitter “it’s fairly unusual in my experience that rollouts happen outside of working hours.”

Danny did add “of course, we’re a global company with lots of Search teams around the world.” “But a general “push the update, turn off the lights, see you all on Monday” thing — not typical that I’ve seen,” he said.

Keep in mind, Google might start an update maybe on Thursday and that update then needs to roll out over days or weeks – and that process can be ‘felt’ by a drop in rankings that might be noticed not until a weekend – depending on when those URLs are processed.

John Mueller added on Twitter “there’s a lot more nuance than flipping a switch for a launch, but also, most Googlers work at home nowadays, and most don’t like to work on weekends if something unexpected happens.” “Certainly nobody here wants to launch & run,” John Mueller added.

Here is the original question:

Here are the responses:

Forum discussion at Twitter.

See also  Daily Search Forum Recap: September 20, 2021





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