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Facebook Introduces Live Audio Rooms and Podcasts via @sejournal, @martinibuster

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Facebook announced two entries into the social audio space with a live audio event streaming called Live Audio and also Podcasts that are rolling out. Both services are currently limited to the United States at this time.

Live Audio Rooms

Live Audio Rooms is way to host an audio event on Facebook, like a live radio show with an audience.

The feel of the Live Audio Room is like a live event attended by an audience with interactive elements included like hand raising and the ability to be invited to speak or ask questions at the live event.

The creators of the live events will be able to create Live Audio Rooms via an iOS app while the audience can participate in the event via Android or iOS devices.

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Public Figures and Facebook Groups Will Be Able to Host Audio Rooms

At this time Facebook is rolling out the Live Audio Rooms for public figures who are invited to participate and “select” Facebook groups.

The host can invite people to the Live Audio Rooms and broadcast up to fifty speakers. There is no limit to the size of the listening audience.

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Screenshot of a Live Audio Room Page

Live Audio Room Page

Live Audio Room Page

Facebook Group Live Audio Rooms

There are differences in privacy for the Facebook group Live Audio Rooms.

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Live Audio Rooms for private Facebook Groups are restricted to the members of that group.

Public Facebook Live Audio Rooms are open to everyone, both group members and non-members.

Admins can assign the ability to create Live Audio Rooms to their moderators and group members.

Examples of Public Figures

Facebook gave a sneak peek at some of the public figures who are invited to create Live Audio Rooms.

These are examples of public figures who will be holding Live Audio Rooms:

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  • TOKiMONSTA
  • Quarterback Russell Wilson
  • Activist Rosa Clemente
  • Internet personality Omareloff
  • Founder of Rise, Amanda Nguyen
  • D Smoke
  • Kehlani
  • Reggie Watts
  • Lisa Morales Duke
  • Dr. Jess
  • Bobby Berk
  • Tina Knowles-Lawson
  • Joe Budden
  • DeRay Mckesson

Fundraising Opportunity

Live Audio Rooms can be used to fundraise. This feature could make Live Audio Rooms a way to hold an event to build support for certain organizations.

According to the announcement:

“Live Audio Room hosts can also select a nonprofit or fundraiser to support during their conversation, and listeners and speakers can directly donate.”

Interactive Audio Events

Live Audio Rooms will be interactive, which should contribute to the experience of being in a live event as opposed to a passive listener.

Members can “raise a hand” and be allowed to participate in the Live Audio Room as well as use “reactions” in real time.

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Another way to interact with the audience is the ability for the audience to purchase “stars,” which earn the creators one cent for every star given to them.

Those offering stars can be rewarded for their support by being promoted to a “front row.”

Facebook explains it like this:

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“Listeners can also offer support and show appreciation to the public figure host of the Live Audio Room by sending Stars, which bumps those listeners up to the “front row.”

The “front row” is a special section that highlights people who sent Stars, so hosts can recognize supporters (and maybe even give them a shout out during the conversation!).”

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Podcasts Come to Facebook

Facebook also unveiled podcasts for Facebook, with a small group of podcasts launching now and more podcasts promised to arrive in the coming weeks.

The podcasts can be found on the Facebook pages of the podcasters and in the Facebook news feed.

The announcement noted:

“To start, the initial slate of podcasts will include Joe Budden of The Joe Budden Podcast; “Jess Hilarious” of Carefully Reckless from The Black Effect Podcast Network and iHeartRadio; Keltie Knight, Becca Tobin, and Jac Vanek of the LadyGang; and Nicaila Matthews Okome of Side Hustle Pro.”

Facebook Social Audio

Facebook continues to evolve into something greater than just a social network where people share stories and discuss their favorite topics. It is increasingly a place where people can become a part of an audience and share experiences in real time as well as a way for creators and public figures to reach a new audience.

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Citation

Official Facebook Announcement
Live Audio Rooms and Podcasts on Facebook

Official Facebook Stars Explainer
About Facebook Stars

Searchenginejournal.com

FACEBOOK

5 Effective Ways to Run Facebook Ads A/B Tests

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Testing-and-Scaling-Facebook-Ads

Facebook Ads A/B Tests or split tests help them try different versions of ads with various campaign elements. This process helps them arrive at the best version for the organization’s target. 

A/B Tests offer a vast pool of resources to try out various versions. You may get caught up and lose your way to arriving at the best version in a limited time. To better understand this topic you can read the Facebook ad testing guide. Here are five effective ways to run Facebook Ads A/B Tests-

1) Start with the minimal number of variables

This approach will help you analyze the impact of a variable much better. The lesser the variables, the better will be the relevant results and more conclusive. Once you have various versions, you will need to run them through the A/B Significance Test to determine if the test results are valid.

2) The second way is to select the correct structure. 

There are two structures in A/B tests. One is a single ad test, and the other is multiple single variation ad sets. All the variations will go under one ad set in the first structure. Each variation will be under a separate ad set in the second one. Out of the two, the second one works out to be better and gives better results.

3) Use of spreadsheets is important to stay organized. 

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These spreadsheets help collect and analyze data to get meaningful insights and arrive at data-backed decisions.

4) Do target advertising and set realistic time goals. 

One approach is to choose an entirely new set of audiences. Also, the data pool should be vast and not the same as some existing campaigns. The reason for choosing a different audience is that Facebook may mix up your ads and give contaminated output. 

Another approach to choosing the right audience is to pick geography. It works better, especially when you have business in a particular region.   

It’s also essential to set a realistic timeline for your testing. Facebook suggests one should run a test for at least four days, but you can choose to run the test for up to 30 days.   

5) Set an ideal budget. 

The concept of a perfect budget is subjective. But, you can fix it yourself, or Facebook can do that for you based on your testing data. A large part of the test budget is spent on avoiding audience duplication. If the same audience sees variations, it could affect the test results.

Besides these top five effective ideas, you will need to take a few more action points to make the testing process efficient. Make sure you put the website’s domain link and not the landing page link in the ad, as that doesn’t look good. Put appropriate Call To Action Button, such as ‘Learn More,’ ‘Buy Now,’ etc. It’s also important to see how your ad is coming across on various electronic gadgets- mobile, tablets, etc.

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Another strategy that works is trying to engage the customer. You may add social engagement buttons such as ‘Like’ or ‘Comment.’ Use high-resolution images as they work better with the customers. Low-quality, highly edited images are often not liked and trusted by the consumers.

You can learn more about the audience behavior patterns with A/B test results. Conducting these tests on Facebook streamlines the entire process and makes it smooth for you. With the test results, advertisers and marketers can work on the creatives they need to utilize.

To sum it up, you can run an effective A/B test campaign within the specified budget. You don’t need to spend massive amounts to get your advertisement right. You’ll make the correct assumptions about the performance of variations with a good understanding of business and consumers.

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