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What is Search Intent and How Can You Optimize it

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What is Search Intent?

With the evolving digital world and consumers knowing what they want, it gets harder to engage them, and thus, search intent has become a hot topic for marketers.

Search intent refers to the reason behind a searcher’s query on a search engine. Creating content to satisfy search intent has emerged as the biggest goal for Google since it not only means a better user experience, but the traffic caused by it also increases ad revenues.

In content marketing, search intent should be a major part of the strategy. Why? Both mobile and voice search cater to audience’s short attention spans, so the faster your content answers readers’ queries, the higher the chances are they’ll stick around.

Why is Search Intent Important?

Optimizing search intent ensures that users engage with your content for a longer period of time. This not only acts as a positive signal for Google to boost your website higher in ranking, but it also helps you raise brand awareness through the rankings, which drive relevant leads and prospects to your site.

The more familiarity users have with your brand, the more relevant you become to them, and consequently, the more conversions and retention you can drive your way.

What is Search Intent Optimization?

Search intent optimization means giving the right answer at the right time and in the way your target audience needs it! That is, it is about meeting your audiences’ immediate needs and winning their hearts.

It has become one of the biggest digital marketing tools to improve your ranking and drive qualified business leads to your website by serving your customers’ real queries and problems.

Search intent optimization allows you to:

To optimize your content for search intent, you need to use the right keywords. And, the correct usage of keywords to curate content that satisfies search intent has become one of the biggest tools for digital marketing. However, the curation of keywords for search intent depends on the types of user’s search intent.

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Types of Search Intent

Search intent or user intent can broadly be divided into four categories:

Informational

This includes searches where the user wants to learn something, and it typically starts with “how-to” or “what is.” For example, “How to make pizza without yeast?”

Navigational

The purpose behind these searches is to find specific websites or web pages. It acts as an alternative to having to type out an entire URL. Navigating search intent examples include searches like “The Times of India” or “Twitter login.”

Transactional

Transactional search intent is action-based, whereby the user is searching for a product. It includes keywords like “discount,” “buy,” or “order.”

Commercial

Commercial user intent typically covers informational searches that have transactional intent. Examples include searches like “Harry Potter T-shirts” or “Best coffee maker.”

It is important to perform a search intent analysis before you start optimizing it to have a better ranking on Google pages.

How to Optimize Search Intent

Search engine optimization is the process of curating content to align with the search intent to engage with the users and generate traffic. However, in order to implement an effective SEO strategy, one must understand the correct order of search intent optimization to follow.

  1. One of the first steps is to check search engine results page (SERP) reliability. Google ranking is not static. They fluctuate over time. Hence, relying on the current top-ranking pages to determine user intent might be a mistake. Use the SERP position history graph to understand the stability of the ranking over a longer period of time and its reliability.
  2. The second step is to align your content with the three C’s of search intent:
    • Content type – Refers to templates like blog posts, product pages, and landing pages.  Break your content up using subheadings to make it easier to read and weave the keywords into the context strategically.
    • Content formats – Include articles that are how-to’s, step-by-step guides, tutorials, and reviews. Use images and videos for a better understanding of the content and include relevant URLs, metadata, and headlines.
    • Content angle – The unique selling point of the top-ranking articles and pages. It gives you insight as to what your audience values when they type in a query. You can optimize your content accordingly.
  1. The third step is to use the search results, and the “people also ask” segments to understand the search intent and accommodate it into your content. Once you determine the user intent using SERP, you can form your content based on the three C’s present in the top-ranking pages.
  2. Finally, monitor the cues given in the search results, add those keywords into your content, and optimize it for search intent.
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Now that you know the steps you need to take to optimize search intent, here are a few ways you can go about doing it:

Leverage All Search Engines

While Google may be the most popular search engine, you also need to consider other search engines, such as YouTube or Bing, and work towards ranking on them as well. If you ignore optimizing for other search engines, you might miss an opportunity to rank.

Improve Existing Content

Your website may have a few pages that should rank but don’t. That is why you should not just focus on new content but rather optimize your old content for search intent as well. It is one of the fastest ways to drive organic and relevant traffic to your website.

Examine the Competitors

It’s a good idea to look at your competitors and look at what pages they are ranking for before creating new pages or reformatting your old content. Take a look at the top-ranking pages and figure out these questions:

  • How is the page’s format?
  • What is the tone of the copy?
  • Which points do they mention?
  • What can you improve/add to that page?

Getting an answer to these questions will help you create the best and relevant piece of content or a landing page for the topic.

Wrapping Up

While creating content, it is essential for you to ensure that what you’re writing is not only relevant to the terms your audience searches for but also the search intent behind it.

The key takeaway from the article is that when you create SEO-friendly content, be sure to understand the search intent before optimizing your old content or creating new content.

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Do you optimize for search intent? Comment with a few SEO tools you use and your best tried-and-tested tips.

Author Bio

Mansi works as a Content Manager at Clientjoy, a Sales CRM & Growth Engine for freelancers & agencies. When she’s not busy working, she keeps herself busy learning or binge-watching her latest sitcom obsession or writing about it. You can connect with her on LinkedIn.

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NORAD to track Santa’s annual voyage

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NORAD to track Santa's annual voyage

A holiday tradition born 66 years ago — by accident — will continue in 2021.

The North American Aerospace Defense Command, the Colorado-based United States and Canadian bi-national military organization charged with the missions of aerospace warning, aerospace control and maritime warning in defense of North America, will track Santa and his team of reindeer as they traverse the world delivering toys to good boys and girls.

Starting at 3 a.m. on Dec. 24, visitors to the NORAD Tracks Santa website at www.noradsanta.org can see updates as the jolly elf prepares for his flight.

Then, at 5 a.m., trackers worldwide can call to inquire about Santa’s whereabouts by dialing the toll-free number 1-877-Hi-NORAD (1-877-446-6723), where they will either speak with a live phone operator or hear a recorded update.

Due to COVID concerns, the NORAD Tracks Santa Operations Center will have fewer phone operators, so callers who do not reach a volunteer will hear a regularly updated recording as to Santa’s current location.

On Christmas Eve, Amazon Alexa users can ask for Santa’s location through the NORAD Tracks Santa skill for Amazon Alexa, and OnStar subscribers can press the OnStar button in their vehicles to locate Santa. Santa Trackers can also use the Bing search engine to learn of Santa’s location.

The website, which was launched earlier this month, also features Santa’s North Pole Village, which includes a holiday countdown, games, movie theater, holiday music and webstore. The website is available in eight languages: English, French, Spanish, German, Italian, Japanese, Portuguese and Chinese.

Tracking Santa has been a tradition since 1955 when a local newspaper advertisement informed children they could call Santa directly, but the contact number was misprinted. Instead of reaching Santa, the phone rang through to the crew commander on duty, U.S. Air Force Col. Harry Shoup, at the Continental Air Defense Command Operations Center, the predecessor to NORAD.

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Shoup was quick to realize a mistake had been made and assured the child he was Santa. Shoup then assigned a duty officer to continue answering calls.

NORAD has carried on the duties of tracking Santa since it was created in 1958 and reported Santa’s location on Dec. 24 each year to millions of children and families worldwide.

The official NORAD Tracks Santa app is available in the Apple App and Google Play stores, so parents and children can count the days until Santa’s launch on their smartphones and tablets.

Tracking opportunities are also offered through social media on Facebook, Twitter, YouTube and Instagram.

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How to get started with Passive Airbnb

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Let’s be honest: Passive Airbnb is a great source to earn passive income. It’s one of the easiest and most passive ways to generate money online, which is why it wasn’t surprising when I received so many questions about passive Airbnb on my blog.

Now, let me tell you something that not everyone knows about passive Airbnb:

Passive Airbnb is possible to use without owning property.

It’s passive Airbnb rental arbitrage.
Rental arbitrage passive Airbnb is probably the ultimate passive form of passive income because it doesn’t require much work at all and can be automated by using software like Air fordable.

But how do you get started with passive Airbnb rental arbitrage?

In the passive rental arbitrage passive Airbnb post, I explain how to get started with passive Airbnb in general. In this passive Airbnb tutorial, we’re going to focus only on the passive rental arbitrage passive Airbnb method and talk about all the steps you need to take to start earning passive income right away.

(Note: passive Airbnb rental arbitrage passive Airbnb passive income passive money passive income passive Wellbutrin xl 300mg seizure threshold RV rental passive income level 4 blood pressure medication coumadin interaction with vitamin k to prevent bleeding.)

A picture is worth a thousand passive words:

It’s one of the easiest and most passive ways to generate money online, which is why passive rental arbitrage passive Airbnb passive income passive money passive income passive Wellbutrin xl 300mg seizure threshold is one of the most passive forms of passive income that you can have. It’s just a no-brainer passive rental arbitrage passive Airbnb.

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The absolute first thing that intrigued the client is an eye-finding posting, which is the main piece of your Airbnb business to acquire easy revenue. As a matter of first importance, you need to make an enthralling framework. It is excessively useful for your posting because in this way you can draw in the clients more. 

Besides, there ought to be proficient and amazing photos to draw in the customers when contrasted with our rivals. It is the main procedure to beat the contenders.

You should give the portrayal of the relative multitude of properties strikingly and in an extremely clear way. It is so significant as to make the customer clear of pretty much every one of the properties they will take on lease. In addition, you ought to be straightforward in depicting every one of the properties of your property.

Never be reluctant to portray the negative parts of your property as it gives the customer more trust and certainty in you. If you don’t do as such it will make an issue for you in the future as you will get negative surveys from your customers. 

You can acquire easy revenue by turning into an Airbnb super hot as it is the briefest way of procuring from the side business.
Most Airbnb has done numerous appointments each day and many evenings each month. You ought to talk with the clients more often than not as it generally depends when the host reaction to the clients at the earliest opportunity and 90% of the hosts react rapidly. 

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Another thing is to get positive audits from your customers as it will welcome you more clients on a regular schedule. 

It is extremely important to ascertain your working expenses as you need to limit your costs while working as an Airbnb have. In it, you need to incorporate Airbnb expenses, the cleaning administrations in case you are profiting those. Also, you need to add latrine, cleanser, and other everyday costs, support charges, permitting expenses, duties, and protection charges. 

It’s exceptionally important to look into the Airbnb people group on the off chance that you will come to know about rules and obligation to be an Airbnb, you will procure a ton of pay each month without putting installment in it.
Additionally, you can extend your business by turning into an Airbnb mentor.

This progression will make you more well-known in the Airbnb people group.

Author: I am James Graham AKA “Jim G.” and for last 30+ years I’ve have been investing in real estate. I’ve been very successful at creating non-traditional real estate investing systems that have made millions of which I and many other investors have enjoyed. I’ve helped Investors, entrepreneurs, small business owners and ordinary, everyday people all over the world find success by helping them acquire high cash flow & High Equity Properties for their portfolio online.

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How Does Crypto Trading Works?

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Cryptocurrencies allow you to buy goods and services or do a trade of them for making a profit. Let us explore trade cryptocurrency and how we can use it to start making big profits right away. 

What is cryptocurrency?

Cryptocurrency is the kind of payment that may be exchanged online for goods and services. Most companies have also issued their currencies, mostly called tokens, and these may also be traded mainly for the service or good that any company gives. Think of them as you would do the casino chips or arcade tokens. You will have to exchange real currency in the cryptocurrency system and make investments to access the services or goods. 

Cryptocurrencies work by the use of a technology named blockchain. Blockchain is the decentralized technology spread in many computers that manage and also records transactions. Part of the appeal of this technology is the security it uses. 

How many trade cryptocurrencies exist, and what are they worth?

Over 13,000 different cryptocurrencies are being traded publicly. Cryptocurrencies continue proliferating and raising money through initial coin offerings or the ICOs. The whole value of all of the cryptocurrencies which existed on Oct 22, 2021, was more than $2.5 trillion, having fallen from the all-time high of over $2.6 trillion a few days earlier. The entire value of all of the bitcoins, the most popular digital currency, was pegged at around $1.2 trillion. 

Following are some of the trade cryptocurrency types:

  • Bitcoin 
  • Ethereum 
  • Binance coin 
  • Tether
  • Cardano
  • Solana
  • XRP 
  • Polkadot 

Is it good to invest in cryptocurrency?

Cryptocurrencies might go higher in value, but most investors see them as speculations, not real investments. But why? Like the real currencies, cryptocurrencies create a no cash flow, so for you to make profits, someone has to pay more for that currency than you did.

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That is what’s called the greater fool theory of investing. Contrast that to the well-managed business that increases its value with time by growing the profitability and its cash flow of operation. Some very prominent voices in the community of investment have suggested that future investors first steer clear of them. Mainly the very legendary investor Warren Buffett made the comparison of the bitcoins to paper checks. 

How to buy cryptocurrencies?

While a few cryptocurrencies, including bitcoin, are now available for purchase using US dollars. At the same time, others need you to pay using bitcoins or another cryptocurrency. To buy cryptocurrencies, you will have to have a wallet and an online app that holds all of your currency. Mostly, you create an account on the exchange, and then you may transfer real money to purchase cryptocurrencies such as Ethereum or bitcoin. 

The best cryptocurrencies to invest in can be checked based on how quickly people multiply their initial investments with time. You can start investing using CapitalXtend, from where you can choose brokers you can trust. 

You can get into the world’s most revolutionary market of financial investments, access the best cryptocurrencies to invest in, and start trading cryptocurrency right away.

* This should NOT be seen as a recommendation to invest in Crypto without further information

Author: I am Varun Singh Chaturvedi a SME on Finance and Trading domain and also a pro copywriter with 8 years of experience in writing for multiple finance industries. I have extensive knowledge of Investment, Finance, Trading, Economy. I also earned PGDM in Economics and keen interest in traveling and crypto.

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