One of the questions I get asked often is: “What’s better, organic website traffic, or Pay-per-click (PPC) ads on Google?” In 2019, Google reported 113.26 billion...
There is no benchmark for what is considered an optimal crawl budget for websites, Google’s John Mueller says. This was stated in response to a Reddit...
Google’s John Mueller advises SEOs on the correct, and incorrect, ways to use hreflang attributes on a web page. In a thread on Reddit, a user...
Sometimes I sit down to write a serious blog about marketing. More often than not my blogs are about pay-per-click (PPC) and all the things you...
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and...
Considering whether to outsource PPC or keep it in-house? If you’ve got a business that you are trying to grow online, then you should consider PPC...
DuckDuckGo has been spotted serving quick answers in search results, which are largely similar to Google’s featured snippets. Ross Hudgens shared a screenshot on Twitter which...
This is going to be a hard one to judge because I see chatter within the SEO community and also many of the tracking tools are...
Google’s Danny Sullivan has confirmed that webpages in a featured snippet position will no longer be repeated in regular Page 1 organic listings. This is a...
The beginning of 2020 is a good time to identify the good and bad points of your current activities, but also to determine the necessary changes...