Responsive Search Ads (RSAs)
Microsoft’s RSAs, which have been in open beta since September 2019, are now available worldwide for all advertisers.
RSAs allow advertisers to provide up to 15 possible headlines and 4 possible descriptions. Microsoft will take those and match up the most optimal combinations to create an ad tailored for the individual user.
Clearer Performance Reporting
In an effort to make performance reporting more reliable, Microsoft Advertising is removing the average position metric. Microsoft determined that prominence metrics provide a clearer view of where ads are served on a page than the average position metric does.
Deadline Extended for Expanded Text Ads
Microsoft is giving advertisers more time to migrate to expanded text ads, after previously announcing the ads would no longer be served after 2019.
The deadline for migrating to expanded text ads has been extended to March 31, 2020. This gives advertisers roughly two more months to migrate their standard text ads to expanded texts ads.
Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt has an uncanny ability to make the most complex subject matter easy to understand. When he’s not ferociously following and covering the search industry, he’s busy writing SEO-friendly copy that converts.