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Pay-per-click (PPC) Advertising Market Set to Register healthy CAGR During 2020-2025

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Pay-per-click (PPC) Advertising Market Set to Register healthy CAGR During 2020-2025

The Global Pay-per-click (PPC) Advertising Market 2024 Market Research Report is a professional and in-depth study on the current state of the Pay-per-click (PPC) Advertising . Development policies and plans are discussed as well as manufacturing processes and cost structures. This report also states import/export, supply and figures as well as cost, price, revenue and gross margin by regions North America, Europe, Asia-Pacific, Middle East and Africa and other regions can be added.

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The report on Pay-per-click (PPC) Advertising market provides a granular analysis of the industry vertical. As per the research, the Pay-per-click (PPC) Advertising market is expected to register a significant growth rate and amass admirable returns over the study period.

The report emphasizes on the key industry trends while particularizing the revenue forecast, market size, sales volume and growth avenues. Vital data pertaining to the growth drivers that will impact the profitability graph along with an in-depth assessment of numerous market segmentations is mentioned in the report.

Unveiling the Pay-per-click (PPC) Advertising market Growth based on the geographical landscape:

  • The report provides a complete analysis of the regional scenario of Pay-per-click (PPC) Advertising market, while fragmenting the same into North America, Europe, Asia-Pacific, South America & Middle East and Africa.
  • Crucial information with regards to the sales generated by each region along with their respective market share is presented in the report.
  • Projected growth rate and returns amassed by every region throughout the study period are highlighted.

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Additional takeaways from the Pay-per-click (PPC) Advertising market report:

  • A comprehensive survey of the competitive landscape of Pay-per-click (PPC) Advertising market Share is delivered in the document and includes companies such as The major players covered in Pay-per-click (PPC) Advertising are:, Google, DuckDuckGo, Ask.com, Bing, Wolframalpha, Yahoo, Baidu, AOL.com and Sogou.
  • Information about the products developed by market majors and their application scope is offered in the document.
  • Vital insights pertaining to the company’s position in the overall market as well as the sales garnered by each company are depicted.
  • The pricing model and profitability ratio of every company listed is entailed in the study.
  • The report categorizes the product spectrum of the Pay-per-click (PPC) Advertising market into Flat-rate PPC and Bid-based PPC.
  • Data relating to market share of each type of product is also offered.
  • The study provides an in-depth analysis of the product terrain on the basis of the revenue generated as well as sales pattern for each product segment.
  • The report highlights application landscape of the Pay-per-click (PPC) Advertising market Share. As per the report, on the basis of application spectrum, the industry is split into Middle and Small-sized Enterprise and Large-scale Enterprise.
  • Data with regards to the revenue amassed and the volume of sales for each application segment during the estimated timespan is specified.
  • Business centric attributes such as market concentration rate as well as commercial matrix are provided in the report.
  • Further, the document provides crucial insights pertaining to the marketing strategies implemented by various market colossuses.

For More Details On this report:
https://www.marketstudyreport.com/reports/global-pay-per-click-ppc-advertising-market-2020-by-company-regions-type-and-application-forecast-to-2025

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MARKETING

What’s hot in the metaverse for consumers

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What's hot in the metaverse for consumers

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights, which polled 401 consumers over the summer.

The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox.

For marketers still in the wait-and-see or planning phases of their metaverse debut, this might help focus the effort based on where the interest is. Earlier this year, our own MarTech survey found that over half of marketers are planning a metaverse activation either in the upcoming year (25.8%) or in the next five years (25.4%).

Dig deeper: How brands are joining the metaverse


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Hot metaverse topics. Consumers were asked what topics they would be interested in related to virtual experiences or products. Here are the topics, in descending order:

  • Music, 68%
  • Travel/ tourism, 58%
  • Shopping/virtual stores, 53%
  • Live events, 53%
  • Gaming, 52%
  • Training/learning, 52%
  • Social/virtual get-togethers, 51%
  • Food, 42%
  • Health, 41%
  • Tech, 35%
  • Fashion, 29%
  • Beauty, 27%
  • Beverages, 20%
  • Something else, 3%

The high interest in music explains why iHeartMedia recently launched a hub in the popular 3D game Fortnite. And the interest in gaming shows some crossover appeal with game audiences who are early adopters of metaverse experiences.

Dig Deeper: How the gaming universe is preparing marketers for the metaverse

Age demographics. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76).

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Older participants raised the average for interest in travel, with only 48% of Gen Z, and 50% of Millennials, interested in that topic.

Younger participants were more interested in beauty and fashion, with Gen Z at 43% and 44% interested in those topics, respectively. Clearly, younger consumers are interested in metaverse activations related to fashion and beauty.

Under Armour’s ongoing Curry Brand activations demonstrate deep engagement and sales potential on the metaverse. (They sold thousands of $333 NFT virtual wearables in minutes.)

Why we care. If your brand is lower on the list of hot topics, think of how you can tie your brand to an interest higher up. Take beverages (20%), for instance. PepsiCo has spent over a decade carving out a space in the gaming community, so they’re poised to attract users in the metaverse.

And from the Under Armour playbook, star power can also draw their audience to your brand in the metaverse. Just as in the real world, all kinds of categories sponsor live music events, we expect a similar force at play with virtual concerts celebrity meet-and-greets.


About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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