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Another SEO Claims Higher Rankings Without Content Hidden In Tabs

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Another SEO Claims Higher Rankings Without Content Hidden In Tabs


A few years ago, we reported that Google said despite some of the SEO case studies, content collapsed and hidden within expandable tabs (accordions) will be indexed and ranked fully. Well, Dan Shure tested it again and he said no, it is not.

Dan posted on Twitter that he saw a really big boost in rankings for “extremely competitive” terms after he decided to make the content that was hidden behind accordion drop-downs visible by default. He did add that the content was below the fold in this situation and this was both on mobile and desktop interfaces. He also said it was mostly FAQ oriented content and by showing the content by default to users, i.e. not having the user need to click to expand the content, the content show a boost in rankings. He also said that the content, while collapsed, was fully rendered in the HTML, so Googlebot did see it and index it, but it did not rank well.

Dan shared this Google Search Console chart to show the increase:

click for full size

As a reminder, in 2018, Google said the case studies are wrong and Google first told us this back in 2016, that when on mobile, content hidden in accordions, tabs, etc for user experience purposes will be given full weight and not demoted like did in the past. Google has confirmed this messaging many times but needs to do so again.

So the lesson here is test it yourself and see for yourself. If removing the collapsable content feature is easy, try it for a bit, see what happens. See if it hurts user experience or not and if it improves rankings or not. Every site is different, every query has its own landscape – so test.

See also  Google Search Ads Expand More Link

Forum discussion at Twitter.

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Aurora Morales Recording Again in A Real Google Studio

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Aurora Morales Recording Again in A Real Google Studio

Aurora Morales of Google has done a nice number of videos for Google, specifically on the publisher monetization front. She did a nice number of those while at home since COVID. She now said she is back for the first time in a real Google studio recording.

She wrote on Twitter “Filming at an actual studio again (and not remotely from my apartment) has felt truly amazing. More policy video content coming.”

This is good to see – I was in one of these studios and they are the real deal.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



Source: www.seroundtable.com

See also  Google Launches Trusted Store Badge Based On Shopping Experience Scorecard
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