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Daily Search Forum Recap: June 17, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Microsoft Advertising is now instituting an advertiser verification program, like Google Ads has. Google is testing the full “advertising” label in the local pack and a “promotion” label in the normal search ads. Google won’t use Bing’s index if it can’t find any results. Google says do not post empty blank pages to the search results. Google is holding an SEO meetup on June 27th at the Google NYC office. And I posted my weekly SEO video recap today, go check it out and subscribe!

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice



Search Features

Other Search


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Google Helpful Content System Update, Continuous Scroll On Desktop & Topic Refinements



Google Helpful Content System Update, Continuous Scroll On Desktop & Topic Refinements

This week we had another confirmed update to the Google helpful content system; it is now global. Google also had a lot of volatility over the previous week, unrelated to this confirmed update. Google officially rolled out continuous scroll on desktop search this week. Google also officially launched topic refinements in the mobile search results but is also testing it on desktop. Google Search Console said the Subscribe with Google sites might see an increase in impressions and clicks in the search performance report. Google’s Gary Illyes recommended you load content before JavaScript if you get a Search Console notice. Google is testing removing the estimated number of search results. Google is testing showing short product reviews in the product thumbnail images. An SEO poll asks if link building is as effective or not. Google said SafeSearch could be triggered by a lot of explicit and extreme cursing. Google said set up tests to see if your site is blocking Googlebot. Google Business Profiles has a bug with uploading logos or images. Google updated the keyword planner to let you organize keywords into ad groups. Microsoft Advertising released a bunch of new features. I posted the monthly Google webmaster report this week. Finally, Google posted the top trending searches for 2022. And if you want to help sponsor those vlogs, go to That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Semrush.

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