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Google Testing Advertisement Label In Local Pack & Promoted Ad Label

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Google Testing Advertisement Label In Local Pack & Promoted Ad Label

We have seen Google tests various labels for its Google Ads in search, including “Ads,” “Sponsored,” and of course “Advertisement.” But now we are seeing the full written out “Advertisement” label in the local pack ads as well. And we are seeing a “promoted” label in the search ads.

Saad AK spotted this and posted this screenshot on Twitter – I cannot currently replicate this but here is what the local pack ad looks like with the full “Advertisement” label written out:

click for full size

Here is what it normally looks like, with just the “Ads” label:

click for full size

We’ve reported on Google testing these labels a lot, including last month and 2020 and even as far back as 2010. It is not unusual for Google to tests these ad label variations.

In addition, Google is also testing a “promoted” label:

But it does seem way too packed in there in the local pack…

Forum discussion at Twitter.

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Source: www.seroundtable.com

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Google Product Grid Results Are Organic

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Google Search Results Rolls Out Much More Visual Design

We’ve been seeing a lot of grid-like formats with products and shopping results. We know some are ads and some are organic. John Mueller of Google just added official Google representative confirmation that many of these are organic – if you don’t trust that there is no ad label on them as evidence enough.

The other day, Dan Shure posted on Twitter this screenshot (click it to enlarge) of this grid product format and said “This is quite the search result page – there are up to SIXTEEN products below a SINGLE organic listing (in addition to the image carousels) and desktop is infinite scroll.”

click for full size

Well, yea, these are organic. John responded on Twitter saying “They’re organic results too. This is one of the reasons it’s good to dig into our ecommerce site guidance if you sell products.”

Honestly, like I said before, I am not a huge fan of these grid formatted results for products. At least, they should be in some “click to expand” feature so you can see more. So show one line of these results with a click to expand. It is just too much in my opinion, even if Google is confident of the intent of the query.

Also, not all of these image snippets need markup to work, although these with the pricing and reviews probably do…

Forum discussion at Twitter.

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Source: www.seroundtable.com

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