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Do Google One Box Results Get Special Tracking Parameters With Integrations

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Do Google One Box Results Get Special Tracking Parameters With Integrations

Have you ever noticed that some Google one boxes, like the Twitter carousel, in Google Search, have special tracking parameters added to the URLs when you click on them. Carolyn Lyden asked John Mueller of Google why is this the case.

She shared this screenshot showing the parameters added to the end of the URL, they are UTM parameters. She said “I noticed when clicking on tweets from the Twitter carousel in Google serps that there are Twitter UTMs like this. How is this pulled? From what Twitter offers Google for scraping?”

click for full size

John didn’t have a solid answer but he did say “it could be something unique to the one-boxes since it’s a bit of a unique integration there.” Meaning, maybe Twitter asked Google to add those parameters so Twitter can track them better on their end? Twitter and Google had a contractual agreement years and years ago, which did not last too long, maybe those parameters were requested back then? I don’t know.

Here are those tweets:

Forum discussion at Twitter.

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Source: www.seroundtable.com

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Marguarite Humphrey’s Career & Challenges Of Working With Large Franchises In Search Marketing

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Marguarite Humphrey

Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years, and then back to Cypress North after I interviewed her. Maggie was born in Rochester and met Greg Finn at an RV and Marine industry and Greg offered her an internship. Maggie credited Greg and Cypress a lot for her career, which is always nice to hear.

Maggie started her job at DAC literally a week before DAC closed the office due to COVID. She went fully remote for a full year and then returned to the office and it felt interesting but she is fully back in the office.

At DAC she started as an Account Executive and then became an Associate and has taken on a lot of responsibility for one of their biggest clients. DAC is based out of Toronto but has offices all over, even internationally.

Maggie does both SEO and PPC, so a nice mix of search marketing for this one brand. They manage thousands of locations for that brand, and these smaller franchises have to work harder to develop their own brands and she loves this type of work. Each franchise is owned by a different business and they are somewhat complete. A lot of it is targeting local-specific keywords for the different franchises. We spoke about some of the complications around this type of work.

You can follow Maggie Humphrey on LinkedIn and connect there.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

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Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

Source: www.seroundtable.com

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