Google’s Aurora Morales posted on Twitter that her team has updated the Google Ads Traffic Quality site to provide more examples of what is invalid traffic. The previous site had seven examples, the new site now has twelve examples.
This is the old list based on the Wayback Machine:
- What is invalid user activity?
- What are some examples of invalid activity?
- What is advertising fraud?
- What is display impression fraud?
- What is click fraud?
- What are advertising botnets?
- Working with industry groups to prevent invalid activity.
Here is the new list:
- Invalid user activity
- Accidental Clicks
- Ad Hiding
- Ad Injection
- Ad Stacking
- Falsely Represented Inventory
- Misrepresentation of in-stream and out-stream video
- Pop-under ad
- Industry collaboration is essential in the fight against invalid activity
Here is what Aurora shared on Twitter:
An example: Ad Hiding
This happens when ads are placed in ways that can’t be seen under normal circumstances. EG: ads tucked under iframes, hidden behind content or other ads, inside invisible HTML containers or ads that are displayed but too small to be seen (aka pixel stuffing) pic.twitter.com/UWBCzC4tEp
— Aurora Morales (@Aurora_Morales) September 7, 2022
Forum discussion at Twitter.
Daily Search Forum Recap: September 26, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
FYI – I am offline Monday and Tuesday but here is a pre-scheduled newsletter with pre-scheduled stories I wrote. That is all.
Search Engine Roundtable Stories:
- Google Local Search Ranking Bug Fix Rolling Out
A couple of weeks ago we reported on a possible Google local search ranking update that turned out to not be an update but rather a bug. Well, that bug seems to be fixed or being fixed now and rankings are beginning to return for these local service area businesses.
- Google Search No Results Found Fishing Game Gone Fishing
A year ago, last November, Google started to show this GIF of a fishing bot of some sort when Google returned no results. Well, sometime in the past weeks or so, Google stopped showing this fishing man.
- Google Product Review Updates Still Get Periodic Updates That Google May Not Announce
Just a reminder, since I am seeing this question come up often. The Google product reviews update is updated periodically, just like with core updates. Google will run them every now and then as it sees fit, so far, Google confirmed five different product review updates.
- Google Updates Animal Sound Button In Search
Back in 2016, Google Search came out with a way to hear animal sounds in the knowledge panel. Google recently updated the play sound icon or button in Google Search to make it an animated GIF of animals coming out of the play button.
- Vlog #190: Marguarite Humphrey’s Career & Challenges Of Working With Large Franchises In Search Marketing
Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years, and then back to Cypress North after I interviewed her. Maggie was born in Rochester and met Greg Finn at an RV and Marine industry and Greg offered her an internship. Maggie credited Greg and Cypress a lot for her career, which is always nice to hear.
- Google Dublin Stairs
Look at this mesmerizing photo of the staircases at the Google Dublin office. I also embedded more photos that I found on Instagram.
- Programming Note: Rosh Hashanah 5783 – Happy & Healthy Jewish New Year
This is a programming note that Monday and Tuesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline Monday and Tuesday, September 26th and September 27th.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.
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