SEARCHENGINES
Google Ads Scripts Now Supports Campaign Bid Strategies & Gains Speed

Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is “rolling out a new scripts experience featuring improved performance, support for campaign bid strategies, and more.” With this, Google also added support for ES6, a newer version of JavaScript.
Bidding Strategies With Google Ads Scripts
You can now set your bidding strategies with scripts. This includes full support for bidding strategies that require an additional parameter, such as a target ROAS or target impression share, Google explained. A bidding strategy represents a bidding configuration that can be applied to a Google Ads entity. A bidding strategy can either be anonymous or flexible. You apply a bidding strategy to a campaign through the setStrategy() method of its bidding() property. The following code snippet sets the bidding strategy of a campaign named Test Campaign to TARGET_SPEND.
Here are more of the technical details posted by Google.
Improved Performance For Google Ads Scripts
Google said you can now be able to process more entities—meaning campaigns, ad groups and keywords—in the same amount of time. Google also removed the entity limits on processing within Ads Scripts, “although time limits still remain in place,” Google explained.
Google said it also improved the script validation process. “Validation is a way to simulate the execution of your script—meaning that you can check your script for errors and ensure that the output is what you expect before it runs,” Google wrote. Going forward, the validation process will make sure that account and campaign limits are respected, keyword bids don’t exceed their campaign budget, URLs are properly formatted, and more.
Google Ads Scripts Changes
Here are some highlight features in the new experience:
- Support for ES6, including let, classes, for..of loops, and more.
- Improved throughput, meaning you can process more entities in the same amount of time.
- Removed the entity limits on processing, although time limits remain in place.
- Support for new asset-based extensions.
- Enhanced bidding strategy support.
The following features are added in this release:
- Manager account scripts
- Bulk upload
- Video campaigns
with these announcements and improvements, legacy scripts will be going away on October 31, 2022.
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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