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Google Ads Scripts Now Supports Campaign Bid Strategies & Gains Speed

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Google Ads Latency Issues Since Friday, April 1st

Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is “rolling out a new scripts experience featuring improved performance, support for campaign bid strategies, and more.” With this, Google also added support for ES6, a newer version of JavaScript.

Bidding Strategies With Google Ads Scripts

You can now set your bidding strategies with scripts. This includes full support for bidding strategies that require an additional parameter, such as a target ROAS or target impression share, Google explained. A bidding strategy represents a bidding configuration that can be applied to a Google Ads entity. A bidding strategy can either be anonymous or flexible. You apply a bidding strategy to a campaign through the setStrategy() method of its bidding() property. The following code snippet sets the bidding strategy of a campaign named Test Campaign to TARGET_SPEND.

Here are more of the technical details posted by Google.

Improved Performance For Google Ads Scripts

Google said you can now be able to process more entities—meaning campaigns, ad groups and keywords—in the same amount of time. Google also removed the entity limits on processing within Ads Scripts, “although time limits still remain in place,” Google explained.

Google said it also improved the script validation process. “Validation is a way to simulate the execution of your script—meaning that you can check your script for errors and ensure that the output is what you expect before it runs,” Google wrote. Going forward, the validation process will make sure that account and campaign limits are respected, keyword bids don’t exceed their campaign budget, URLs are properly formatted, and more.

Google Ads Scripts Changes

Here are some highlight features in the new experience:

  • Support for ES6, including let, classes, for..of loops, and more.
  • Improved throughput, meaning you can process more entities in the same amount of time.
  • Removed the entity limits on processing, although time limits remain in place.
  • Support for new asset-based extensions.
  • Enhanced bidding strategy support.

The following features are added in this release:

  • Manager account scripts
  • Bulk upload
  • Video campaigns

with these announcements and improvements, legacy scripts will be going away on October 31, 2022.

Forum discussion at Twitter.

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Source: www.seroundtable.com

SEARCHENGINES

Google’s Interesting Finds SERP Feature Goes Missing From The Search Results

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Google's Interesting Finds SERP Feature Goes Missing From The Search Results

It seems that Google’s Interesting Finds feature has been removed from the mobile search results. I’m not sure when it was removed exactly, but the removal could have happened a while ago. I realized this while analyzing the SERPs for several clients that once had a number of listings ranking in the Interesting Finds feature. After noticing the removal of the module, it hit me that I haven’t seen Interesting Finds in some time…

To refresh your memory, Interesting Finds was a powerful mobile SERP feature that provided a three-pack of listings. You could also click to reveal up to twenty additional listings from the default Interesting Finds module. It could even sometimes rank number one in the mobile search results and could enable sites to double dip in the SERPs by yielding the same listing multiple times for a query (once in the module and once outside the module). I covered Interesting Finds heavily in my Search Engine Land post about the feature.

This is important to understand since it could be impacting traffic from Google for sites that used to rank well in Interesting Finds. Again, sites could double dip when a url ranked in the Interesting Finds module (ranking in the module and outside the module in the top 10). Just a heads-up to check your reporting for queries that yielded Interesting Finds to see the impact.

What Took Its Place?
While analyzing the SERPs for the queries that previously yielded Interesting Finds, I’m seeing several other SERP features instead. For example, Visual Stories (Web Stories), Short Videos, Google’s new grid layout (which combines linking to Google images and third-party sites), organic product listings, “Found on the web“, etc.

Here are some examples of what Interesting Finds looked like in the past and then some of the features I see now:

Before:

After Interesting Finds was removed:

Before:

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After Interesting Finds was removed:

Before:

After Interesting Finds was removed:

I will ping Google to see if they can provide more information about why the feature isn’t showing up in the mobile SERPs anymore. I’ll update this post with any information I receive.

Forum discussion at Twitter.

This is a rare contributed article by Glenn Gabe, an SEO Consultant at G-Squared Interactive focused on major Google algorithm updates and other disturbances in the SEO force.



Source: www.seroundtable.com

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