SEARCHENGINES
Google Ads To Update UK Financial Services Policy Update

Google announced it is cracking down on more financial fraud in the UK by making updates to its UK Financial Services policy that will go into effect in December. Google said “we are announcing a significant additional measure to protect both consumers and legitimate advertisers in the UK.”
Here is Google’s summary:
The Google Ads Financial Products and Services policy will be updated to require that all advertisers be FCA (Financial Conduct Authority) authorized for debt adjusting and debt counseling in order to show debt services advertisements starting from 6 December 2022. Insolvency practitioners, including those licensed by a recognized professional body, will no longer be allowed to advertise for these services. Advertisers must successfully complete the updated verification process by the time enforcement begins on 16 January 2023. The policy update also allows advertisers that are included on the FCA Financial Services Register as ‘exempt professional firms’ or recognized investment exchanges to be verified as UK FCA-authorised advertisers.
On December 6, 2022, the Google Ads UK Financial Services Policy will be updated. And full enforcement of this policy will begin on January 16, 2023.
(1) Debt Services: Debt services will be moved into scope for the UK Financial Services policy, so debt services advertisers targeting the UK will have to complete UK Financial Services verification. Insolvency Practitioners will no longer be eligible to run debt services ads in the UK after this change.
(2) Exempt Professional Firms and Recognized Investment Exchanges: The Google Ads UK Financial Services Verification requirements will be updated to allow advertisers that are included on the UK Financial Conduct Authority Financial Services Register as ‘Exempt Professional Firms’ and Recognised Investment Exchanges to be verified as UK FCA-Authorized Advertisers. Exempt Professional Firms and Recognised Investment Exchanges can apply for this verification and, once they have completed this verification, can begin to advertise financial services in the UK.
(3) Updated Verification Requirements for FCA-Authorized Firms: To be eligible for UK FCA verification, advertisers promoting regulated financial services activities must (1) be authorized by the UK Financial Conduct Authority (UK FCA) or included on the UK FCA Financial Services Register as an Exempt Professional Firm or Recognised Investment Exchange, and (2) and complete Google’s identity verification program.
Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least seven days prior to any suspension of your account. Learn more about suspended accounts here.
Forumn discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
-
SEO6 days ago
Google Discusses Fixing 404 Errors From Inbound Links
-
SOCIAL4 days ago
Musk regrets controversial post but won’t bow to advertiser ‘blackmail’
-
SEARCHENGINES6 days ago
Google Search Console Was Down Today
-
MARKETING7 days ago
10 Advanced Tips for Crafting Engaging Social Content Strategies
-
SEO4 days ago
A Year Of AI Developments From OpenAI
-
MARKETING6 days ago
How to Schedule Ad Customizers for Google RSAs [2024]
-
SEO5 days ago
SEO Salary Survey 2023 [Industry Research]
-
PPC4 days ago
5 Quick Tips to Increase Referral Traffic
You must be logged in to post a comment Login