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Google Juneteenth Search Ranking Algorithm Update?

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Google Algorithm Update

I know we had a long Holiday weekend with both Father’s Day and Juneteenth but there were some tremors of note related to a possible Google search ranking algorithm update over the weekend. It might be just normal holiday weekend chatter but some of the tools are also showing volatility that match the chatter.

As a reminder, the Google May 2022 core update began rolling out on May 25, 2022 and was officially pronounced complete on June 9th but we saw big tremors before and after the start and end date of that update. Were those related to this May 2022 core update – only Google knows and Google has not really commented directly about that – outside of old comments that anything that was seen prior or post update are not “broad” core updates. But maybe those were tremors of the update? I don’t know.

In any event, the ongoing WebmasterWorld continues to have SEOs and webmasters reporting on fluctuations and volatility after the core update was completed. Here is some of that chatter on or after June 19th:

Is anyone else seeing a big drop in international traffic today? I’m seeing USA traffic up for the first time in a week, UK is also normal…but Australia is -70% for two days now…Canada -40%, UAE is also -40%. Germany is -20%, France and most of the rest of W. Europe is at 0 visits today…not one visit. Perhaps we are seeing the rollout of new serp layouts to a wide market?

That’s just 1/2 of a Googleday completed for me and traffic at 20% of expected levels. Proportionately the visitor demographics has not changed which is a surprise therefore where has the “volume” gone IF that still exists or is it mostly Google ads now meaning unless you are #1 then you will have to pay for traffic?

Nothing is finished, as far as I can tell.

Yes the official update is completed…. but… as we all know tweaks will still happen to the algo they say nothing about.
I am seeing some of the same that you are Redbar in that pages that were normally in the back of the pack now making it up front. To me it feels as if the algo is reassessing the overall content and with that some wonky things happen.

Traffic here has been steady over the past couple of days but its an interesting mix.

Very low USA traffic today…the day peaked at 6am and declined in a stairstep pattern until 1pm, where it flatlined until 6pm. Interesting how traffic is now performing the opposite of the last 20 years, with traffic highest at midday and lowest at night and early mornings. Google is clearly ratcheting up the ads, or dumping more items on the page on the fly to ensure that all the traffic is skimmed during the best hours.

Monday’s traffic was very low for a weekday at 56% however, at the moment, it is looking more normal and already at 33% and roughly where I’d expect it to be.

Although traffic is down my USA traffic is remaining consistent at its usual proportionate average therefore, for me, it is not the lack of any specific country but the overall volume of traffic which keeps telling me it is something else that is affecting my traffic levels plus it is now very noticeable our lack of incoming realworld business enquiries, which in itself is very unusual at this time of year, suggesting a lack of intended / possible / proposed large national / international projects.

Big drop yesterday, and today seems to keep that big drop trend.

Google is no longer indexing a complete page, even from a high profile site.

I’ve tried searching for specifics and, although it’s on the page, it’s not indexed.

The result is it makes it harder to find stuff, so Google search is failing. What Google did do was to deliver other pages, but they didn’t have the specifics.

To be honest I’ve been waiting to see if anyone else had noticed this, I actually saw for a very recently updated site of mine Google displaying the keyword link from my sitemap!

I’ve never seen that before plus trying to get anything new spidered, unless it’s a substantial news site, is becoming very slow, not hours, not weeks, but months, and I’m also seeing even more older, 7-10 years, double Pinterest links in the top 20.

There is more chatter and all in the past few days…

Google Tracking Tools

Some of the tracking tools are showing changes as well. It is important to note that last week Semrush changed its tracker and adjusted its levels to stop it from always showing such high levels. But the spikes are still there, just not always in the red – which makes sense. Semrush confirmed this on Twitter saying “to improve sensitivity, the sensor was recalibrated to most accurately portray the volatility change over time.” So keep that in mind…

Semrush:

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RankRanger:

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Mozcast:

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Advanced Web Rankings:

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Cognitive SEO:

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Accuranker:

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SERPmetrics:

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So it seems we had more tremors – might be related to the past Google core update, might be related to something unrelated to the core update but some other algorithmic shift, might be normal Google shifts, might be holiday traffic or something else.

Have you noticed changes and volatility in the past few days?

Forum discussion at WebmasterWorld.



Source: www.seroundtable.com

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A New Googlebot Crawler From Google Named GoogleProducer

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Crochet Google Bot Spider

Google may be crawling the web with a new crawler, a new Googlebot, named GoogleProducer. This useragent is not listed on the official Google crawlers page but maybe it is too new to be listed yet?

Hernán Marsili spotted this and asked Google about this on Twitter. He said, “we are seeing a lot of traffic to publisher’s sites with a new user-agent ‘GoogleProducer; (+http://goo.gl/7y4SX) ‘. Our WAF is currently blocking it, but it’s origin is actually Google Proxy hosts. Is this legit traffic?”

That link goes to this page that 404s within the Google News Producer section.

As an FYI, Google Producer is part of Google News and Google Currents, I believe. This help document from Google says, “You will use Google Currents producer to manage your issues (e.g., pricing, description, etc.) for Google Play Magazines. If you’re participating in Google Currents, Producer will look familiar to you. You can manage both your edition(s) for Google Currents and your issues for Google Play Magazines through Producer. See our article on publisher account setup for the steps you need to take to fully set up your publisher account and magazines for Play. If you have any questions about using Producer for Google Currents, please see the Currents Producer Help Center.” Note, the Currents Producer Help Center redirects to the Google Publisher Center help center.

John Mueller of Google said he will look into it:

I guess we will see what he says but until then, I do suspect this is a legit Googlebot crawler.

Update: This is old, an older one:

Forum discussion at Twitter.



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Microsoft Bing Says The lastmod Tag In XML Sitemap File Is Critical

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Bingbot

Microsoft Bing posted a new blog post saying “for XML sitemaps, one of the most critical tags you can include in your sitemap is the “lastmod” tag.” And it will become even more critical as Bing is reworking its crawl scheduling stack to rely more on this lastmod field.

Yes, by June, the way Bing decides what to crawl will be more dependent on the lastmod tag. Fabrice Canel from Microsoft wrote, “we are revamping our crawl scheduling stack to better utilize the information provided by the “lastmod” tag in sitemaps.” This is being done so it can “enhance” the “crawl efficiency by reducing unnecessary crawling of unchanged content and prioritizing recently updated content.”

“We have already begun implementing these changes on a limited scale and plan to fully roll them out by June,” he added.

So making sure your lastmod date is accurate is now even more important. It should be the last time you modified the URL, not the time the URL was first published and not the time the XML sitemap file was generated. In fact, that is the biggest issue Bing found with the field, that it often just shows the date the XML sitemap file was generated and not the date the page of the URL was last modified.

Here are some data points Bing put together on XML sitemaps:

  • 58% of hosts have at least one XML sitemap.
  • 84% of these sitemaps have a lastmod attribute set.
  • 79% have lastmod values correct.
  • 18% have lastmod values not correctly set.
  • 3% has lastmod values for only some of the URLs.
  • 16% of these sitemaps don’t have a lastmod attribute set.
  • 42% of hosts don’t have one XML sitemap

Oh, Bing still wants you to use the IndexNow protocol for the most efficient crawl solution but if you don’t – make sure your lastmod date is accurate.

In terms of Google, in 2015 Google said they don’t really use the lastmod date but then changed that in 2020 they said they do. The current Google documentation says, “Google uses the lastmod value if it’s consistently and verifiably (for example by comparing to the last modification of the page) accurate.”

Forum discussion at Twitter.



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Google Search Console Video Indexing Report Adds Impressions & Sitemap Filters

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Google mic laptop

Google has updated the video indexing report within Google Search Console to add impression data and a way to filter the report by your available sitemaps.

As a reminder, the video indexing report went fully live in August 2022 after Google started to slowly roll out the video index report within Google Search Console earlier in 2022.

Google added two new features to the report; impression data and a sitemap filter. Here is a GIF of these two features:

Video Indexing Google Report Upgrade

You can now overlay the impressions your indexed videos saw directly in this report. Google said, “the impressions are aggregated by page which means that if the same page appears multiple times in a single search result page (or a single Discover session), then we consider each appearance as an impression.”

Here is what it looks like:

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Google added, “The Search performance report groups video search appearances by property, not by URL, which means that if multiple pages show in a search results, we’ll count only one impression. As a result, the Search performance report can show lower impression counts than the Video page indexing report.”

The sitemap filter is a nice addition also, so you can see what videos you submitted via your sitemaps compared to what Google really indexed. Google said, “To help you focus on the video pages that matter most to you, you can now filter the Video indexing report to show only video pages that are present in a selected sitemap. The filter applies to all the report features: the chart, chart totals, issue list, and exports.”

Here is a screenshot of that:

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You also see a section in the sitemaps location for discovered videos:

Again, if Google sees videos on your site, Google will display the new “Video indexing report” on the left navigation bar in the coverage section of Google Search Console. The report shows the status of video indexing on your site. It helps you answer the following questions:

  • In how many pages has Google identified a video?
  • Which videos were indexed successfully?
  • What are the issues preventing videos from being indexed?

Forum discussion at Twitter.



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