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Google Says Thin Content Issues Are Site Specific, Not Page Specific

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Google Says Thin Content Issues Are Site Specific, Not Page Specific

Google’s John Mueller was asked about thin content issues on the last webmaster hangout and John explained this generally applies to the site as a while and not a page by page basis. So it seems a site in general can be labeled as having thin content but not because of single pages here or there?

John said at the 17:59 mark “usually that applies more to to the overall website,” when asked about thin content issues. “So it’s not so much that one page doesn’t have enough content. It’s more that the website overall is very light on actual information.”

So it seems like thin content issues are site-wide versus page by page basis. But this may be specific to the Google Search Console manual actions? You can listen for yourself in this video below:

He later spoke about the obsession over word count in the SEO space. He said “so I wouldn’t like use the word count as a way to recognize that. I think sometimes the word count is useful for you to look at a larger website overall and to try to find areas where maybe you could be doing better. But I wouldn’t use it as a metric to guide kind of like the specific things that you do on the website. ”

Forum discussion at YouTube Community.

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Unusual Spike In Google Business Profile Insights Traffic For Some

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Google Business Profile Performance Metrics With Products

There are some reports that in some industries, like the auto dealership industry, there is a bug with Google Business Profile insights reporting. There shows a large and unaccounted-for spike in traffic from Google Local and Google Maps for some of these businesses in these Google reports.

There are two threads about this in the Local Search Forums – I spotted this via @keyserholiday. One local SEO named George Nenni wrote, “We track GBP searches, views and actions for around 200 new car retailers, through a Jepto API into Data Studio. We are noticing more than half of these profiles received strange spikes in searches and views, but not actions. It is the same data we are seeing directly in the GBP dashboard (attached). We track separate profiles for sales, service, parts and body shop departments for each dealer. The issue is only happening with the nested department listings.”

He shared this chart from the Insights report in Google Business Profiles:

click for full size

Another local SEO, Annika Neudecker wrote, “We track our GBP insights for our locations every month to watch growth and trends over time. I pulled my September data this morning and found a very curious change in the reported searches. It appears that the reported Direct searches increased significantly (about +1 mil) while Discovery searches fell by nearly exactly the same amount. This makes me wonder if Google has switched up how it counts Direct and Discovery searches for GBP listings. We haven’t made any changes to our listings which would prompt a big change in how they’re being found.”

Jason Brown thinks it might be a bug or maybe both. He said, “Bots or bug? Car dealerships saw huge spikes in views, but no clicks.”

I am guessing bots?

Forum discussion at Local Search Forums.

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Source: www.seroundtable.com

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