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Google Search Console Performance Report Again Has Data Loss

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Google Search Console Performance Report Again Has Data Loss


Google is having a hard time holding on to its data in Google Search Console. Google posted yet another data logging issue on its site, this time it impacted the performance reports for all – Google Search, Google Discover, and Google News. This happened between February 1st through February 3rd.

When you login and view your individual performance report, you will see a little annotation icon on February 1st documenting this data issue. Here is a sample screenshot from a random profile I have access to:

Google wrote that the “performance metrics suffered a logging issue on analytics for Search, Discover, and Google News.”As a result, you may see some discrepancies in your performance data during this period,” Google added.

Now, Google did say this did not impact your rankings in Google Search, it was just an analytics issue. Google said “this is only a logging issue; it does not reflect a change in either user behavior or search results on Google.”

Just in the past several months, Google had data loss issues back in August 2021, January 2022 and delays in November 2021.

Forum discussion at Twitter.





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60% Of SEOs Think Link Building Is Just As Effective Now As It Was In The Past

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60% Of SEOs Think Link Building Is Just As Effective Now As It Was In The Past

We have heard a lot from Google recently that links are just not as significant of a ranking factor in Google Search as they used to be. But 40% of SEOs still feel link building is as effective now compared to a few years ago. 60% of SEOs think it is less effective compared to a few years ago.

Here is the poll via Marie Haynes on Twitter; I took out the “see responses” votes:

We recently covered how a Google search quality rep said links are not as important today than it was years and years ago, we also covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.

I know many SEO agencies do a lot of link-building work, so I am not surprised by the poll responses.

Forim discussion at Twitter.

Source: www.seroundtable.com

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