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Google Shopping Ads Testing Including Material In Ad Title From Query

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Google Ads Exclude Placements In Smart Shopping Campaigns

Google is testing a dynamic keyword insertion feature for Google Shopping Ads where it may insert the material in the product if used in the searcher’s query. I do not know if this is 100% new or not but it might be.

Store Growers shared an example of this in action on Twitter saying “Google is changing product titles in Shopping Ads depending on the search query. In this case, it added the material mentioned in the product feed “gold” to the front of the existing titles.”

Here is the screenshot, click to enlarge it:

click for full size

They went on to say “It certainly increases CTR, but it seems to pick products randomly to edit.” But they would like more visibility into when Google does this.

Have you seen this? Google has not yet commented on this…

Forum discussion at Twitter.

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Source: www.seroundtable.com

SEARCHENGINES

Daily Search Forum Recap: August 5, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google has shockingly said the Google product reviews update finished rolling out on August 2nd, despite us all thinking it would be done two weeks later. Google has a new way of handling searches with quotes in them. Google’s Things To Know feature has returned to the desktop results. Google is testing business listing photos as an overlay. Google Discover Ads gain features, insights, and Ads Editor and API support. Plus my weekly SEO video recap is live for you all to consume, like, subscribe and comment on. Have a great weekend everyone!

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

SEO

PPC

Search Features

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Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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