As you know, Google Search Console’s performance reports were significantly delayed this week. But as of this morning, the reports are beginning to catch up. Google said last night it would take them “at least 2-3 days to fully catch up” and reprocess the data. So if you are seeing weird data, look away and come back on Monday.

Google posted last night on X, “The fresh data for this report is currently being reprocessed, and is likely to take at least 2-3 days to catch up fully. We’ll let you know here when it’s fully resolved. Thanks for your patience.”

Google specifically mentioned the “fresh data for this report” is “being reprocessed” and that will take time. So if you see the fresh data or even older data from this week, being wonky – it is related to this.

Update at 7:45pm ET: We may be back, I see last updated 3 hours ago now:

Here are those posts:

The fresh data for this report is currently being reprocessed, and is likely to take at least 2-3 days to fully catch up. We’ll let you know here when it’s fully resolved. Thanks for your patience.

— Google Search Central (@googlesearchc) July 3, 2024

As of this morning, it looks like the reporting began to catch up a lot – but it is far from done. I am seeing about 28 hours, the worst it got was 96 or 97 hours delayed but now we are at about 28-29 hours, so it is catching up but it is not done yet.

I think we got to about 96 hours and now it is starting to get lower and catch up https://t.co/8F5p9IenvL pic.twitter.com/li1XzG9cku

— Barry Schwartz (@rustybrick) July 4, 2024

Many are noticing that the “Fresh data” part is showing a huge decline in data, which is worrying some. Here are some examples:

Google Search Console > Performance Report updated but seems like a data issue – that decline shouldn’t be there. pic.twitter.com/hWpzUOYHEu

— Gagan Ghotra (@gaganghotra_) July 4, 2024

Now the Google Search Console shows that it was updated 28 hours ago BUT *ALL* the properties, across all industries I have access to, show a big drop in the “Fresh Data” from Monday 👀 this can’t reflect the accurate evolution of their clicks (!) @googlesearchc can you please… pic.twitter.com/Kbhhv2WpAC

— Aleyda Solis 🕊️ (@aleyda) July 4, 2024

This seems to be directly related to Google Search Console reprocessing the data.

John Mueller of Google said on LinkedIn about the fresh data, “I’d check the posts at Google Search Central :-)” That is the post I embedded above about it going to take 2-3 days to fully catch up.

I know many of you are eager to see your data for the week, but looking at it now, when it might change in a day or two, will cause even more work for you.

So I guess wait until Monday to do any reporting…

Update: Google posted this a few hours later, “The data for this report is still catching up and being reprocessed. In the meantime, you might see a fresh data point with partial data. This is expected with data recoveries, and the partial data will be replaced with final data. Thanks for your patience.”

The data for this report is still catching up and being reprocessed. In the meantime, you might see a fresh data point with partial data. This is expected with data recoveries, and the partial data will be replaced with final data. Thanks for your patience.

— Google Search Central (@googlesearchc) July 4, 2024

Forum discussion at X.

Update at 7:45pm ET: We may be back, I see last updated 3 hours ago now:

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google Search Console delays do not mean there is an unconfirmed core update rolling out, Google said. Google does not show those reporting delays in the Google Search Status Dashboard. There is an update zero click study from Rand Fishkin. Google is testing current styles carousel in Google Search. And Google Ads brand exclusions won’t prevent your ad from showing random firms, yet.

Search Engine Roundtable Stories:

• 
  Google Search Console Delays Is Not A Google Core Update
  
  
  Another rumor coming out of the Google Search Console reporting delays is that this is some sort of unconfirmed update is rolling out. Well, that is not the case at all. John Mueller of Google said this is not a core update or even an unconfirmed core update.
• 
  Google Zero Click Study Now At 58.5% In 2024
  
  
  Rand Fishkin has come out with his 2024 edition of the Google zero click study and it shows that in the US, zero clicks are now at 58.5%, which is down from 65% in 2021. The study says about 37% of Google searches lead to no action, 21.4% lead to another Google search and 41.5% lead to a click.
• 
  Google Explains Why Search Console Reporting Delays Are Not In Search Status Dashboard
  
  
  As of right now, Google Search Console is having a significant delay with its Performance reports and some are wondering why the status of the delay is not in the Google Search Status Dashboard like other search related issues.
• 
  Google Ads New Brand Exclusion Won’t Prevent Your Ads For Showing For Random Firms
  
  
  The other day we reported about the new Google Ads brand controls. But as we gain more and more clarity, it seems it does not give advertisers all the controls they need.
• 
  Current Styles Google Search Carousel
  
  
  Google Search has a new shopping-related carousel named “current styles.” This shows up for some shopping-related queries, and if you search for a product, it might show you style variations that may be trending.
• 
  2024 Google Product Expert Summit Photos
  
  
  Google held a large Google Product Expert Summit in Zurich a couple of weeks ago and I wanted to share some, not all, some of the photos from the event.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search Console has some reporting delays, Google is working on a fix. Google Ads has a new setting to declare if a political ad is altered or synthetic (AI) that must be used. Google Ads will allow fantasy sports and lottery courier ads. Google Local Service Ads now show in the mobile business finder. Google Merchant Center updated how it uses your conversion data. Microsoft Advertising launched new property center section. And I posted the big Google Webmaster Report for July.

Search Engine Roundtable Stories:

• 
  July 2024 Google Webmaster Report
  
  
  
  
  This month we had Google June 2024 spam update roll out over a seven-day period. We had a few other unconfirmed Google search ranking updates as well, listed below. Let’s not forget yet another Google indexing bug after the core update was announced…




• 
  Google Search Console Working To Fix Search Performance Delays & Latency
  
  
  Google has confirmed it is working to fix the delays and latency issues with the Google Search Console Performance reports. This happens to the performance reports and often other reports in Google Search Console every now and then and generally Google is able to get it to catch up over time.
• 
  Google Ads Gains New Checkbox: Altered Or Synthetic Content
  
  
  As you may remember, Google Ads requires political ads to disclose if the content, images or other assets in any way used synthetic content (i.e. AI content). Now Google Ads seems to be adding a checkbox for these ads to check off if these ads use “Altered or synthetic content.”
• 
  Google Merchant Center Conversion Data Usage Changes
  
  
  Google sent out notices via email to Google Merchant Center merchants about a change to how Google collects and uses conversion data that you share with Google. Google said it may use that data for new reporting and also for ways to improve Google Search experiences and services.
• 
  Google Local Service Ads Now On Mobile Local Business Finder
  
  
  Google is now showing Local Service Ads directly in the mobile version of the Google local business finder interface in Google Search. We know Google is showing LSAs now on Google Maps for iOS but now we are also seeing it on this surface.




• 
  Google Ads To Allow Fantasy Sports & Lottery Couriers Ads In Many States
  
  
  Google has posted that it begin to accept and run ads for Daily Fantasy Sports and lottery couriers in many states within the United States. This change goes into affect on July 15, 2024 and advertisers must apply for certification.
• 
  Microsoft Advertising Property Center & Lodging Campaigns Expands
  
  
  Microsoft announced Property Center for Microsoft Advertising’s lodging campaigns. This should make it easier for you to manage your Hotel Price Ads and Property Promotion Ads for your hotel or vacation rental property.
• 
  Google Fashion Summit In Brazil
  
  
  Google held some sort of Google Fashion Summit in the Brazil office. I spotted some photos of it on Instagram from Ana Elisa who wrote, “Today was a day to visit Google and share some of @santa_lolla strategies to stay relevant on the platform. Only proud of this team.”

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.