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James Gibbons On How Search Has Changed, SEM Tools & Other Search Sources Of Traffic

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James Gibbons

In part one with James Gibbons, the senior customer success manager at Quattr, we mostly spoke about how search tools can help you make decisions, and we also spoke about his history. In part two we spoke about what has changed in search marketing, more on SEO tooling and other sources of search traffic.

How Search Marketing Has Changed & Diversification Is Key:

James explained how the Google Ads use to be marked in yellow and were clearly able to be seen. He said half of the people would not click on ads, but that is changing and maybe people are trusting the ads more or maybe they are less aware that they are ads. I brought up an old search or golden triangle eye study from 2005, but I have not seen recent studies on this.

James said search marketers need to be aware that searchers and users are not getting to your content the same way. People can use head terms versus more long tail terms, he explained. James said you should go beyond your main keyword space to gain more users to your site. We also spoke about other platforms and verticals, like Google Discover, Google Ads, and more. But we kind of dug more into the Google Discover topic there for a bit.

More On SEM & PPC Tooling:

We then went back to the topic of SEO and SEM tools and should you build or buy. Of course, James was all for buying and not building. We spoken more about SEO recommendation engines and how the AI works with it. He said instead of building the tools, skip that step and just use a tool that has it so you can start immediately seeing your SEM success.

I brought up some of the first SEO tools, like Web Position Gold and others. How the tools themselves have grown in their capabilities over the years. It is amazing how far tools have gone over the years and where they are headed in the future. Google obviously uses a ton of machine learning in search and ads – but how much will AI take over is the big question.

Other Sources of Search Traffic:

We then spoke about how to find search traffic sources from Google but use sites that are already ranking well. You then get your site on those pages that are not yours and gain top ranking through other platforms. This includes sites like question and answer platforms, affiliate sites, review sites and so on. So you can use outreach, displays, affiliate, influencer or other methods to gain access to those sites and those rankings that those sites rank for.

You can learn more about James Gibbons on LinkedIn or @jamesfgibbons.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.



Source: www.seroundtable.com

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Google Golf Tee T-Shirt

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Google Golf Tee T-Shirt

Andy Stewart is a Creative Director at Google and he posted this really cool t-shirt design he made. He calls it the Google Golf Club tee shirt. Maybe there is a golf club at Google that he is a part of.

He posted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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All Dealerships Can List Auto Inventory On Google Business Profiles

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Google Cars

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.

Greg Gifford posted this over here saying, “Any motor vehicle dealer can now list inventory on their Google Business Profiles.” “Google just opened up the “Cars for Sale” widget to anything with a VIN. Until this week, only US-based car dealers could list their inventory on their Google Business Profiles. Now, anything that has a Vehicle Identification Number is eligible to be listed. That means motorcycles, RVs, powersports, and Commercial vehicles are all allowed now,” Greg added.

It is locked down to US-based dealerships right now, it is not yet international.

Here is how the flow works from the local Google mobile search results last year:

Cars For Sale Google Business Profile

To manage vehicle listings through your Business Profile account, perform the following steps:

(1) Access your web Business Profile account at business.google.com/locations.

(2) Select See your profile for the business that you want to change settings for.

(3) Click Edit profile, and then click Vehicle listings.

To manage your vehicle listings through a Google Search, perform the following steps:
(1) Search for your business’s name or “my business” on Google Search.

(2) Click Edit profile, and then click Vehicle listings.

Google calls this vehicle listings and posted more details including, “Vehicle listings on Google allows businesses to display their for sale vehicle inventory on various Google surfaces, including dealerships’ Business Profiles and Google Search. Google users can then search, filter, and easily learn more about vehicles for sale such as availability, pricing, and key information about the vehicles for sale, potentially directing customers to your business.”

Forum discussion at Twitter.



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Google Cotton Candy Machine

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Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.

We did see some Googlers eating cotton candy a year ago… Just saying…

This was posted on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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