SEARCHENGINES
New Google Partners Program Goes Live

After a lot of saga, postponements, changes and concessions, Google has finally launched the new Google Partner program details, two years later. Google also launched a new Premier Partner status for the top 3% of partners.
Google said “over the last two years, we’ve evolved the Google Partners program based on industry changes and your valuable feedback. As a result, we’ve aligned our benefits to meet your needs in three key areas: Education & Insights, Access & Support, and Recognition & Rewards.”
The Premier Partner status gives you a new badge and these benefits:
- Product betas – Receive ongoing access to the most current product betas.
- Advanced Google Ads support – Access 24-hour advanced ads support to help you quickly and efficiently resolve your clients’ issues.
- Executive experiences – Attend invite-only industry events, such as roundtable discussions with Google leaders, sessions with other Premier Partners, and opportunities to hear from industry thought leaders.
- Premier Partner Awards – The Premier Partner Awards highlight excellence in digital marketing and showcase Premier Partners that help drive results for clients with Google Ads.
- Newly redesigned 2022 Premier Partner badge – Signal to clients and the industry that you’re recognized as a leading partner with your 2022 Premier Partner badge.
- High-value incentives – Help your clients get a better start with their campaigns with Google Ads credits.
All Google Partners and Premier Partners, in select markets, will now also gain access to the monthly Insights Briefing from Think with Google, which has the latest insights from Google to stay ahead on changing consumer behaviors and industry trends.
Plus later this month all Partners will be listed in the brand new Google Partners directory—available.
George Nguyen summed up a lot of these changes well on Search Engine Land.
Here is Greg of the year’s take on it:
This ability to dismiss rather than accept all recommendations allows Partners to uphold their fiduciary duty to their clients.
Additionally, the certification of strategists was also properly changed to allow companies to exclude those in finance/compliance/etc …
2/x
— Greg Finn (@gregfinn) February 2, 2022
That’s always what it has been about – providing value to clients. Good agencies could give a sh*t about a Google branded bike or a badge for your site. We want actual value for customers and that just got 5x’ed.
4/x
— Greg Finn (@gregfinn) February 2, 2022
Kudos to @adsliaison & the @GoogleAds team for listening to feedback on this issue. The end result is truly a win for all sides🙏
6/6
— Greg Finn (@gregfinn) February 2, 2022
Finn was involved in making the alternative SEM client badge by the way.
Forum discussion at Twitter.
SEARCHENGINES
Google Hanukkah Decorations Are Live For 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.
Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.
You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.
To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.
Happy Chanukah, everyone!
Forum discussion at X.
SEARCHENGINES
Google Pay Accepted Icons In Google Search Results

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.
This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:
Here are some more screenshots:
Here is test and without test window for same query. pic.twitter.com/n9cYWBOsro
— Khushal Bherwani (@b4k_khushal) October 20, 2023
Brodie Clark also posted some screenshots after on X:
In continuation from the test from October, Google is now testing out a new Google Pay label associated with organic results. Last month, Google was testing Pay Accepted text, with this month changing it to Pay encrypted checkout. More details: https://t.co/MvFNoPmMDR pic.twitter.com/WDVVc4RbTO
— SERPs Up 🌊 (@SERPalerts) November 30, 2023
I tried to replicate this but I came up short.
This is not the first time Google had similar icons like this in its search results.
Forum discussion at X.
SEARCHENGINES
Google Discover Showing Older Content Since Follow Feature Arrived

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.
Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”
It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.
Here are screenshots Glenn shared:
Have you noticed this in your Discover feed?
Forum discussion at X.
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