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10 Remarketing Tools For Reengaging & Winning The Conversion

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2 years ago

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Remarketing tools effectively direct advertisements to people who have already shown an interest in your business.

Your team might consider remarketing as a way to reengage with customers to get them to revisit your site, this time resulting in a conversion.

To effectively remarket, businesses must rely on data such as how the consumer interacted with their site and the items they were interested in during their visit.

This method allows ads and promotions to be personalized based on the customer’s needs.

Remarketing can help your brand interact with a relevant audience.

With Google phasing out third-party cookies, marketers will need to find first-party data to dictate their marketing campaigns better.

Let’s look at some available tools to turn window shoppers into paying customers.

1. Google Ads Remarketing

For businesses that advertise using Google, adding the remarketing component is a great way to promote your brand to customers who have visited your website before.

When you add the remarketing tag to your website, the customers who visit your site become part of an audience group.

You can tailor your ads to the needs of individuals in a particular audience based on their actions on your site.

Since Google has such a vast user base, you can reach many potential buyers through remarketing campaigns.

Google also allows ads to run as text, images, and video, creating opportunities to engage with customers.

Google ads help people revisit their buying journey, wherever they left off with your brand.

Pros:

  • Easily integrates with existing Google Ads.
  • Allows for remarketing across Google devices.

Cons:

  • Ad frequency can become annoying to potential customers.
  • With changes in policy for cookies, some aspects are still being finalized (ex: Dynamic Remarketing is not yet available on Google Analytics 4).

Pricing: PPC for remarketing is typically between $0.65 to $1.25 per click.

2. AdRoll

AdRoll offers an advertising platform that helps businesses retarget buyers who have visited your site but didn’t convert. It boasts a cross-channel performance dashboard that allows your marketing team to run ads across multiple networks.

Using AI, they make predictions based on years of experience to help increase conversions and optimize ROI.

AdRoll Pixel is added to your website to track visitor behaviors. This allows personalized ads for the products that initially brought the consumer to your site.

It also meets the potential buyer where they left off in the buying process.

Remarketing ads can be used across more than 500 networks, whether users are on a laptop, phone, Google, Yahoo, Facebook, or Instagram.

Besides ads, AdRoll also sends emails about what interested the shopper. This encourages shoppers to return to your site to complete the purchase.

Pros:

  • The interface is easy to learn.
  • Ads are easily customized and offer a variety of templates.

Cons:

  • Customer service can be slow to deliver answers.
  • Lacks real-time reporting.

Pricing: Costs are calculated based on your website’s number of unique monthly visitors. Example: For 5,000 monthly visitors, the price is $72/month.

3. Mailchimp

Mailchimp specializes in engaging with customers through relevant and informed emails.

Through their automation, they can seamlessly send the right message at the right time to remarket to potential buyers.

Mailchimp is unique in setting up customer journeys to control the message sent out along the buying process.

Among the most beneficial for remarketing are the abandoned cart emails that remind customers of items left in their cart.

In addition, product retargeting emails remind people to come back and revisit items they had previously viewed on your site.

The services available through Mailchimp work in the background to help increase sales of your products.

Product recommendations are also built into the remarketing emails, so prospective buyers see related items.

Pros:

  • Easy to use with tutorials and help resources available.
  • Free for businesses with less than 2,000 contacts.
  • Built with small business in mind.

Cons:

  • Lacks automation for organizing contact database.
  • Limited templates.

Pricing: Cost is dependent on the number of contacts you have.

For a 1,500-contact plan, there are the following options:

  • Free Plan (Businesses with less than 2,000 contacts).
  • Essentials for $23/month.
  • Standard for $59/month.
  • Premium for $299/month.

4. ConvertFlow

ConvertFlow prioritizes personalization for customers throughout their entire journey. Through insightful automation, website visitors are tagged and segmented based on their behavior.

This helps target them with the right campaign or email marketing tool to win the conversion.

For returning customers, ConvertFlow offers personalized CTAs, showing relevant products to complete the sale.

This tool also personalizes the journey based on a visitor’s company name and job title to help secure lucrative accounts.

Pros:

  • Relevant targeting throughout the entire customer journey.
  • It does not require coding experience.

Cons:

  • Occasional loading delays.
  • Comprehensive tools can be overwhelming without adequate customer support.
  • Costly for small businesses.

Pricing: A free trial is offered for 250 conversions and a 14-day free trial for Pro Plan.

After your trial, choose between one of three plans:

  • Pro Plan costs $99/month (10,000 monthly visitors).
  • Teams Plan costs $300/month (10,000 monthly visitors).
  • Business Plan costs $800/month (100,000 monthly visitors).

5. Facebook Custom Audiences

Facebook Custom Audiences allows your business to advertise directly to Facebook users who have already interacted with your brand.

It relies on your website or Facebook data to create relevant ads.

Remarketing tactics can engage with users who have previously viewed your post. Depending on their actions, ads are made specifically for the user at their particular place in the buying process.

Pros:

  • It makes your Facebook advertisements more effective.
  • Effective at combating cart abandonment.

Cons:

  • Facebook users are logging in for social reasons, not necessarily looking to shop.
  • Specific to a small group of users who have already interacted with your posts.

Pricing: The cost is based on your ad budget, CPC, and CPM cost basis.

6. Criteo

Criteo boasts dynamic retargeting advertisements that utilize sophisticated technology.

Instead of just reminding a website visitor of a product they viewed, the advertisements can target other products likely to lead to a conversion.

Their technology has excellent product recommendations and can track customers across channels to browse your site and the competition.

Criteo maximizes ROI by predicting when a shopper is most likely to convert.

Then, it personalizes ads with creative optimization with engaging ad layouts, colors, and a call to action that will influence the individual consumer.

Pros:

  • The algorithm works to increase conversions.
  • Tailored ads support the customer’s buying journey.

Cons:

Pricing: The cost is based on your ad budget, CPC, and CPM cost basis (similar to Google Ads), so it varies greatly.

7. Fixel

Fixel focuses on remarketing through data-driven tactics, relying on segmentation to ensure your audience gets the right ad to convert.

Using AI, a code is added to your website and can be integrated with platforms you are already using (Google Ads, Pinterest Ads, etc.).

Fixel then helps you zero in on users with a higher purchasing intent.

This tool is fine-tuned for remarketing as it reduces spending on “browsers” and focuses on serious people about your product.

Pros:

  • Uses your advertising budget to target users who are more likely to convert.
  • Code can be quickly added to the website; a painless startup.

Cons:

  • A smaller population of people targeted through this segmentation method.
  • Some knowledge of remarketing is necessary to understand the platform.

Pricing: Self Serve Plans start at $69/month.

8. ReTargeter

ReTargeter offers three products specific to retargeting audiences.

First, similar to other tools we’ve listed, a piece of code is added to your site to help reengage visitors after they have left your site.

ReTargeter is dedicated to user privacy, collecting vital personalized data while using anonymous ids. This keeps the consumer’s data safe while being targeted while they browse online.

ReTargeter also offers search retargeting to reach users who are still searching for products like yours even after they have left your website.

Your team enters a list of keywords, and the advanced technology takes over to find audiences that match your search words.

Again, this helps reach customers interested in your product without paying for search clicks.

Pros:

  • Dedicated to retargeting (site, CRM, and search).
  • Aligns with the latest industry privacy standards.

Cons:

  • It does not offer a free trial.
  • Limited customer support.

Pricing: $1500/month, per user model.

9. Wunderkind Audiences

Wunderkind is on a mission to provide the most individualized advertising to your customer by connecting data from across multiple channels.

Using this information, this tool creates highly motivated audiences who are likely to convert.

Wunderkind offers triggered emails that are personalized to the individual consumer. It also provides text message advertising to engage with would-be buyers.

Add to that the website advertising that helps to grow your subscriber list, and you have a recipe for engagement wherever your prospective buyer is spending their time.

Wunderkind prides itself on identifying audiences with high intent to increase your ROI.

Pros:

  • Omnichannel data collection gives a clear picture of audiences.
  • Text message capabilities.

Cons:

  • It may be too expensive for small businesses.

Pricing: Only enterprise-level companies can use the tool. Reach out for a custom price for your company (on average, you can expect to spend around $10,000 per month).

10. SharpSpring Ads

SharpSpring Ads (formerly Perfect Audience) promises to maximize your advertising impact through comprehensive retargeting channels.

So, whether you are looking to target audiences from social media platforms like Facebook and Twitter or hoping to win back sales on your website, SharpSpring has you covered.

With Shopify, you can set up dynamic ads that integrate with your storefront.

Personalized shopping ads appear across platforms on any device.

SharpSpring tailors ads to reconnect with lost users through their dynamic ad builder. This allows you to customize the featured products, color, text, and CTAs.

Pros:

  • Customizable ads.
  • Integrates with Shopify.

Cons:

  • Basic reporting and analytics.

Pricing: No setup fee; the cost is based on your ad budget, CPM cost basis.

More Resources:

Featured Image: SFIO CRACHO/Shutterstock

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4 Ways To Try The New Model From Mistral AI

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5 hours ago

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December 11, 2023

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4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.

What Is Mixtral-8x7B?

Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.

Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.

A report published in June reportedly shed light on the intricacies of OpenAI’s GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.

This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.

Mixtral-8x7B Performance Metrics

Mistral AI’s new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.

It’s designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.

This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

What makes Mixtral-8x7B stand out is not just its improvement over Mistral AI’s previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.

mixtral-8x7b performance metrics compared to llama 2 open source ai modelsmixtral-8x7b performance metrics compared to llama 2 open source ai models

It’s like having an assistant who can understand complex ideas and express them clearly.

One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.

For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that it’s good at general text understanding and generation and excels in more niche areas.

This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.

The Mixtral-8x7B’s ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.

This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.

How To Try Mixtral-8x7B: 4 Demos

You can experiment with Mistral AI’s new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAI’s GPT-4.

Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.

User feedback for new models like this one will help companies like Mistral AI improve future versions and models.

1. Perplexity Labs Playground

In Perplexity Labs, you can try Mixtral-8x7B along with Meta AI’s Llama 2, Mistral-7b, and Perplexity’s new online LLMs.

In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.

mixtral-8x7b perplexity labs playgroundScreenshot from Perplexity, December 2023mixtral-8x7b perplexity labs playground

While the answer looks correct, it begins to repeat itself.

mixtral-8x7b errorsScreenshot from Perplexity Labs, December 2023mixtral-8x7b errors

The model did provide an over 600-word answer to the question, “What is SEO?”

Again, additional instructions appear as “headers” to seemingly ensure a comprehensive answer.

what is seo by mixtral-8x7bScreenshot from Perplexity Labs, December 2023what is seo by mixtral-8x7b

2. Poe

Poe hosts bots for popular LLMs, including OpenAI’s GPT-4 and DALL·E 3, Meta AI’s Llama 2 and Code Llama, Google’s PaLM 2, Anthropic’s Claude-instant and Claude 2, and StableDiffusionXL.

These bots cover a wide spectrum of capabilities, including text, image, and code generation.

The Mixtral-8x7B-Chat bot is operated by Fireworks AI.

poe bot for mixtral-8x7b firebaseScreenshot from Poe, December 2023poe bot for mixtral-8x7b firebase

It’s worth noting that the Fireworks page specifies it is an “unofficial implementation” that was fine-tuned for chat.

When asked what the best backlinks for SEO are, it provided a valid answer.

mixtral-8x7b poe best backlinks responseScreenshot from Poe, December 2023mixtral-8x7b poe best backlinks response

Compare this to the response offered by Google Bard.

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIMixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Google Bard, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

3. Vercel

Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.

vercel mixtral-8x7b demo compare gpt-4Screenshot from Vercel, December 2023vercel mixtral-8x7b demo compare gpt-4

It offers an interesting perspective on how each model interprets and responds to user questions.

mixtral-8x7b vs cohere on best resources for learning seoScreenshot from Vercel, December 2023mixtral-8x7b vs cohere on best resources for learning seo

Like many LLMs, it does occasionally hallucinate.

mixtral-8x7b hallucinationsScreenshot from Vercel, December 2023mixtral-8x7b hallucinations

4. Replicate

The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that “Inference is quite inefficient.”

Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AIScreenshot from Replicate, December 2023Mixtral-8x7B: 4 Ways To Try The New Model From Mistral AI

In the example above, Mixtral-8x7B describes itself as a game.

Conclusion

Mistral AI’s latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.

As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.

Featured image: T. Schneider/Shutterstock



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OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

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1 day ago

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December 10, 2023

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OpenAI Investigates 'Lazy' GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the “lazy” performance of GPT-4 on social media and Google Reviews.

Screenshot from X, December 2023OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

This move comes after growing user feedback online, which even includes a one-star review on the company’s Google Reviews.

OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing

OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.

chatgpt openai a/b testingScreenshot from X, December 2023chatgpt openai a/b testing

The organization highlighted that the process is not a “clean industrial process” and that variations in training runs can lead to noticeable differences in the AI’s personality, creative style, and political bias.

Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the “real” user experience.

OpenAI’s Google Review Score Affected By GPT-4 Performance, Billing Issues

This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.

Complaints also appeared in OpenAI’s community forums.

openai community forums gpt-4 user feedbackScreenshot from OpenAI, December 2023openai community forums gpt-4 user feedback

The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.

openai google reviews star rating Screenshot from Google Reviews, December 2023openai google reviews star rating

A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.

openai reviewsScreenshot from Product Hunt, December 2023openai reviews

GPT-4 isn’t the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.

The complaint:

yelp openai chatgpt reviewScreenshot from Yelp, December 2023yelp openai chatgpt review

In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a “Cutthroat environment. Not friendly. Toxic workers.”

google review for openai toxic workersScreenshot from Google Reviews, December 2023google review for openai toxic workers

The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the company’s shift in focus on profits.

openai employee review on glassdooropenai employee review on glassdoor

openai employee reviewsScreenshots from Glassdoor, December 2023openai employee reviews

This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.

openai inc google business profile local serps google reviewsScreenshot from Google, December 2023openai inc google business profile local serps google reviews

Google SGE Highlights Positive Google Reviews

In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAI’s technology on various fields.

The most positive review mentions about the company appear in Google SGE (Search Generative Experience).

Google SGE response on OpenAIScreenshot from Google SGE, December 2023Google SGE response on OpenAI

Conclusion

OpenAI’s recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technology’s dynamic and evolving nature and its impact on those who depend on the AI platform.

Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.

As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the public’s reception of these advancements.

Featured image: Tada Images/Shutterstock



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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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December 9, 2023

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock



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