SEO
10 Remarketing Tools For Reengaging & Winning The Conversion
Remarketing tools effectively direct advertisements to people who have already shown an interest in your business.
Your team might consider remarketing as a way to reengage with customers to get them to revisit your site, this time resulting in a conversion.
To effectively remarket, businesses must rely on data such as how the consumer interacted with their site and the items they were interested in during their visit.
This method allows ads and promotions to be personalized based on the customerβs needs.
Remarketing can help your brand interact with a relevant audience.
With Google phasing out third-party cookies, marketers will need to find first-party data to dictate their marketing campaigns better.
Letβs look at some available tools to turn window shoppers into paying customers.
1. Google Ads Remarketing
For businesses that advertise using Google, adding the remarketing component is a great way to promote your brand to customers who have visited your website before.
When you add the remarketing tag to your website, the customers who visit your site become part of an audience group.
You can tailor your ads to the needs of individuals in a particular audience based on their actions on your site.
Since Google has such a vast user base, you can reach many potential buyers through remarketing campaigns.
Google also allows ads to run as text, images, and video, creating opportunities to engage with customers.
Google ads help people revisit their buying journey, wherever they left off with your brand.
Pros:
- Easily integrates with existing Google Ads.
- Allows for remarketing across Google devices.
Cons:
- Ad frequency can become annoying to potential customers.
- With changes in policy for cookies, some aspects are still being finalized (ex: Dynamic Remarketing is not yet available on Google Analytics 4).
Pricing: PPC for remarketing is typically between $0.65 to $1.25 per click.
2. AdRoll
AdRoll offers an advertising platform that helps businesses retarget buyers who have visited your site but didnβt convert. It boasts a cross-channel performance dashboard that allows your marketing team to run ads across multiple networks.
Using AI, they make predictions based on years of experience to help increase conversions and optimize ROI.
AdRoll Pixel is added to your website to track visitor behaviors. This allows personalized ads for the products that initially brought the consumer to your site.
It also meets the potential buyer where they left off in the buying process.
Remarketing ads can be used across more than 500 networks, whether users are on a laptop, phone, Google, Yahoo, Facebook, or Instagram.
Besides ads, AdRoll also sends emails about what interested the shopper. This encourages shoppers to return to your site to complete the purchase.
Pros:
- The interface is easy to learn.
- Ads are easily customized and offer a variety of templates.
Cons:
- Customer service can be slow to deliver answers.
- Lacks real-time reporting.
Pricing: Costs are calculated based on your websiteβs number of unique monthly visitors. Example: For 5,000 monthly visitors, the price is $72/month.
3. Mailchimp
Mailchimp specializes in engaging with customers through relevant and informed emails.
Through their automation, they can seamlessly send the right message at the right time to remarket to potential buyers.
Mailchimp is unique in setting up customer journeys to control the message sent out along the buying process.
Among the most beneficial for remarketing are the abandoned cart emails that remind customers of items left in their cart.
In addition, product retargeting emails remind people to come back and revisit items they had previously viewed on your site.
The services available through Mailchimp work in the background to help increase sales of your products.
Product recommendations are also built into the remarketing emails, so prospective buyers see related items.
Pros:
- Easy to use with tutorials and help resources available.
- Free for businesses with less than 2,000 contacts.
- Built with small business in mind.
Cons:
- Lacks automation for organizing contact database.
- Limited templates.
Pricing: Cost is dependent on the number of contacts you have.
For a 1,500-contact plan, there are the following options:
- Free Plan (Businesses with less than 2,000 contacts).
- Essentials for $23/month.
- Standard for $59/month.
- Premium for $299/month.
4. ConvertFlow
ConvertFlow prioritizes personalization for customers throughout their entire journey. Through insightful automation, website visitors are tagged and segmented based on their behavior.
This helps target them with the right campaign or email marketing tool to win the conversion.
For returning customers, ConvertFlow offers personalized CTAs, showing relevant products to complete the sale.
This tool also personalizes the journey based on a visitorβs company name and job title to help secure lucrative accounts.
Pros:
- Relevant targeting throughout the entire customer journey.
- It does not require coding experience.
Cons:
- Occasional loading delays.
- Comprehensive tools can be overwhelming without adequate customer support.
- Costly for small businesses.
Pricing: A free trial is offered for 250 conversions and a 14-day free trial for Pro Plan.
After your trial, choose between one of three plans:
- Pro Plan costs $99/month (10,000 monthly visitors).
- Teams Plan costs $300/month (10,000 monthly visitors).
- Business Plan costs $800/month (100,000 monthly visitors).
5. Facebook Custom Audiences
Facebook Custom Audiences allows your business to advertise directly to Facebook users who have already interacted with your brand.
It relies on your website or Facebook data to create relevant ads.
Remarketing tactics can engage with users who have previously viewed your post. Depending on their actions, ads are made specifically for the user at their particular place in the buying process.
Pros:
- It makes your Facebook advertisements more effective.
- Effective at combating cart abandonment.
Cons:
- Facebook users are logging in for social reasons, not necessarily looking to shop.
- Specific to a small group of users who have already interacted with your posts.
Pricing: The cost is based on your ad budget, CPC, and CPM cost basis.
6. Criteo
Criteo boasts dynamic retargeting advertisements that utilize sophisticated technology.
Instead of just reminding a website visitor of a product they viewed, the advertisements can target other products likely to lead to a conversion.
Their technology has excellent product recommendations and can track customers across channels to browse your site and the competition.
Criteo maximizes ROI by predicting when a shopper is most likely to convert.
Then, it personalizes ads with creative optimization with engaging ad layouts, colors, and a call to action that will influence the individual consumer.
Pros:
- The algorithm works to increase conversions.
- Tailored ads support the customerβs buying journey.
Cons:
Pricing: The cost is based on your ad budget, CPC, and CPM cost basis (similar to Google Ads), so it varies greatly.
7. Fixel
Fixel focuses on remarketing through data-driven tactics, relying on segmentation to ensure your audience gets the right ad to convert.
Using AI, a code is added to your website and can be integrated with platforms you are already using (Google Ads, Pinterest Ads, etc.).
Fixel then helps you zero in on users with a higher purchasing intent.
This tool is fine-tuned for remarketing as it reduces spending on βbrowsersβ and focuses on serious people about your product.
Pros:
- Uses your advertising budget to target users who are more likely to convert.
- Code can be quickly added to the website; a painless startup.
Cons:
- A smaller population of people targeted through this segmentation method.
- Some knowledge of remarketing is necessary to understand the platform.
Pricing: Self Serve Plans start at $69/month.
8. ReTargeter
ReTargeter offers three products specific to retargeting audiences.
First, similar to other tools weβve listed, a piece of code is added to your site to help reengage visitors after they have left your site.
ReTargeter is dedicated to user privacy, collecting vital personalized data while using anonymous ids. This keeps the consumerβs data safe while being targeted while they browse online.
ReTargeter also offers search retargeting to reach users who are still searching for products like yours even after they have left your website.
Your team enters a list of keywords, and the advanced technology takes over to find audiences that match your search words.
Again, this helps reach customers interested in your product without paying for search clicks.
Pros:
- Dedicated to retargeting (site, CRM, and search).
- Aligns with the latest industry privacy standards.
Cons:
- It does not offer a free trial.
- Limited customer support.
Pricing: $1500/month, per user model.
9. Wunderkind Audiences
Wunderkind is on a mission to provide the most individualized advertising to your customer by connecting data from across multiple channels.
Using this information, this tool creates highly motivated audiences who are likely to convert.
Wunderkind offers triggered emails that are personalized to the individual consumer. It also provides text message advertising to engage with would-be buyers.
Add to that the website advertising that helps to grow your subscriber list, and you have a recipe for engagement wherever your prospective buyer is spending their time.
Wunderkind prides itself on identifying audiences with high intent to increase your ROI.
Pros:
- Omnichannel data collection gives a clear picture of audiences.
- Text message capabilities.
Cons:
- It may be too expensive for small businesses.
Pricing: Only enterprise-level companies can use the tool. Reach out for a custom price for your company (on average, you can expect to spend around $10,000 per month).
10. SharpSpring Ads
SharpSpring Ads (formerly Perfect Audience) promises to maximize your advertising impact through comprehensive retargeting channels.
So, whether you are looking to target audiences from social media platforms like Facebook and Twitter or hoping to win back sales on your website, SharpSpring has you covered.
With Shopify, you can set up dynamic ads that integrate with your storefront.
Personalized shopping ads appear across platforms on any device.
SharpSpring tailors ads to reconnect with lost users through their dynamic ad builder. This allows you to customize the featured products, color, text, and CTAs.
Pros:
- Customizable ads.
- Integrates with Shopify.
Cons:
- Basic reporting and analytics.
Pricing: No setup fee; the cost is based on your ad budget, CPM cost basis.
More Resources:
Featured Image: SFIO CRACHO/Shutterstock
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SEO
4 Ways To Try The New Model From Mistral AI

In a significant leap in large language model (LLM) development, Mistral AI announced the release of its newest model, Mixtral-8x7B.
magnet:?xt=urn:btih:5546272da9065eddeb6fcd7ffddeef5b75be79a7&dn=mixtral-8x7b-32kseqlen&tr=udp%3A%2F%https://t.co/uV4WVdtpwZ%3A6969%2Fannounce&tr=http%3A%2F%https://t.co/g0m9cEUz0T%3A80%2Fannounce
RELEASE a6bbd9affe0c2725c1b7410d66833e24
β Mistral AI (@MistralAI) December 8, 2023
What Is Mixtral-8x7B?
Mixtral-8x7B from Mistral AI is a Mixture of Experts (MoE) model designed to enhance how machines understand and generate text.
Imagine it as a team of specialized experts, each skilled in a different area, working together to handle various types of information and tasks.
A report published in June reportedly shed light on the intricacies of OpenAIβs GPT-4, highlighting that it employs a similar approach to MoE, utilizing 16 experts, each with around 111 billion parameters, and routes two experts per forward pass to optimize costs.
This approach allows the model to manage diverse and complex data efficiently, making it helpful in creating content, engaging in conversations, or translating languages.
Mixtral-8x7B Performance Metrics
Mistral AIβs new model, Mixtral-8x7B, represents a significant step forward from its previous model, Mistral-7B-v0.1.
Itβs designed to understand better and create text, a key feature for anyone looking to use AI for writing or communication tasks.
New open weights LLM from @MistralAI
params.json:
β hidden_dim / dim = 14336/4096 => 3.5X MLP expand
β n_heads / n_kv_heads = 32/8 => 4X multiquery
β “moe” => mixture of experts 8X top 2 πLikely related code: https://t.co/yrqRtYhxKR
Oddly absent: an over-rehearsed⦠https://t.co/8PvqdHz1bR pic.twitter.com/xMDRj3WAVh
β Andrej Karpathy (@karpathy) December 8, 2023
This latest addition to the Mistral family promises to revolutionize the AI landscape with its enhanced performance metrics, as shared by OpenCompass.
What makes Mixtral-8x7B stand out is not just its improvement over Mistral AIβs previous version, but the way it measures up to models like Llama2-70B and Qwen-72B.
Itβs like having an assistant who can understand complex ideas and express them clearly.
One of the key strengths of the Mixtral-8x7B is its ability to handle specialized tasks.
For example, it performed exceptionally well in specific tests designed to evaluate AI models, indicating that itβs good at general text understanding and generation and excels in more niche areas.
This makes it a valuable tool for marketing professionals and SEO experts who need AI that can adapt to different content and technical requirements.
The Mixtral-8x7Bβs ability to deal with complex math and coding problems also suggests it can be a helpful ally for those working in more technical aspects of SEO, where understanding and solving algorithmic challenges are crucial.
This new model could become a versatile and intelligent partner for a wide range of digital content and strategy needs.
How To Try Mixtral-8x7B: 4 Demos
You can experiment with Mistral AIβs new model, Mixtral-8x7B, to see how it responds to queries and how it performs compared to other open-source models and OpenAIβs GPT-4.
Please note that, like all generative AI content, platforms running this new model may produce inaccurate information or otherwise unintended results.
User feedback for new models like this one will help companies like Mistral AI improve future versions and models.
1. Perplexity Labs Playground
In Perplexity Labs, you can try Mixtral-8x7B along with Meta AIβs Llama 2, Mistral-7b, and Perplexityβs new online LLMs.
In this example, I ask about the model itself and notice that new instructions are added after the initial response to extend the generated content about my query.


While the answer looks correct, it begins to repeat itself.


The model did provide an over 600-word answer to the question, βWhat is SEO?β
Again, additional instructions appear as βheadersβ to seemingly ensure a comprehensive answer.


2. Poe
Poe hosts bots for popular LLMs, including OpenAIβs GPT-4 and DALLΒ·E 3, Meta AIβs Llama 2 and Code Llama, Googleβs PaLM 2, Anthropicβs Claude-instant and Claude 2, and StableDiffusionXL.
These bots cover a wide spectrum of capabilities, including text, image, and code generation.
The Mixtral-8x7B-Chat bot is operated by Fireworks AI.


Itβs worth noting that the Fireworks page specifies it is an βunofficial implementationβ that was fine-tuned for chat.
When asked what the best backlinks for SEO are, it provided a valid answer.


Compare this to the response offered by Google Bard.


3. Vercel
Vercel offers a demo of Mixtral-8x7B that allows users to compare responses from popular Anthropic, Cohere, Meta AI, and OpenAI models.


It offers an interesting perspective on how each model interprets and responds to user questions.


Like many LLMs, it does occasionally hallucinate.


4. Replicate
The mixtral-8x7b-32 demo on Replicate is based on this source code. It is also noted in the README that βInference is quite inefficient.β


In the example above, Mixtral-8x7B describes itself as a game.
Conclusion
Mistral AIβs latest release sets a new benchmark in the AI field, offering enhanced performance and versatility. But like many LLMs, it can provide inaccurate and unexpected answers.
As AI continues to evolve, models like the Mixtral-8x7B could become integral in shaping advanced AI tools for marketing and business.
Featured image: T. Schneider/Shutterstock
SEO
OpenAI Investigates ‘Lazy’ GPT-4 Complaints On Google Reviews, X

OpenAI, the company that launched ChatGPT a little over a year ago, has recently taken to social media to address concerns regarding the βlazyβ performance of GPT-4 on social media and Google Reviews.

This move comes after growing user feedback online, which even includes a one-star review on the companyβs Google Reviews.
OpenAI Gives Insight Into Training Chat Models, Performance Evaluations, And A/B Testing
OpenAI, through its @ChatGPTapp Twitter account, detailed the complexities involved in training chat models.


The organization highlighted that the process is not a βclean industrial processβ and that variations in training runs can lead to noticeable differences in the AIβs personality, creative style, and political bias.
Thorough AI model testing includes offline evaluation metrics and online A/B tests. The final decision to release a new model is based on a data-driven approach to improve the βrealβ user experience.
OpenAIβs Google Review Score Affected By GPT-4 Performance, Billing Issues
This explanation comes after weeks of user feedback about GPT-4 becoming worse on social media networks like X.
Idk if anyone else has noticed this, but GPT-4 Turbo performance is significantly worse than GPT-4 standard.
I know it’s in preview right now but it’s significantly worse.
β Max Weinbach (@MaxWinebach) November 8, 2023
There has been discussion if GPT-4 has become “lazy” recently. My anecdotal testing suggests it may be true.
I repeated a sequence of old analyses I did with Code Interpreter. GPT-4 still knows what to do, but keeps telling me to do the work. One step is now many & some are odd. pic.twitter.com/OhGAMtd3Zq
β Ethan Mollick (@emollick) November 28, 2023
Complaints also appeared in OpenAIβs community forums.


The experience led one user to leave a one-star rating for OpenAI via Google Reviews. Other complaints regarded accounts, billing, and the artificial nature of AI.


A recent user on Product Hunt gave OpenAI a rating that also appears to be related to GPT-4 worsening.


GPT-4 isnβt the only issue that local reviewers complain about. On Yelp, OpenAI has a one-star rating for ChatGPT 3.5 performance.
OpenAI is now only 3.8 stars on Google Maps and a dismal 1 star on Yelp!
GPT-4βs degradation has really hurt their rating. Hope the business survives.https://t.co/RF8uJH1WQ5 pic.twitter.com/OghAZLCiVu
β Nate Chan (@nathanwchan) December 9, 2023
The complaint:


In related OpenAI news, the review with the most likes aligns with recent rumors about a volatile workplace, alleging that OpenAI is a βCutthroat environment. Not friendly. Toxic workers.β


The reviews voted the most helpful on Glassdoor about OpenAI suggested that employee frustration and product development issues stem from the companyβs shift in focus on profits.


This incident provides a unique outlook on how customer and employee experiences can impact any business through local reviews and business ratings platforms.


Google SGE Highlights Positive Google Reviews
In addition to occasional complaints, Google reviewers acknowledged the revolutionary impact of OpenAIβs technology on various fields.
The most positive review mentions about the company appear in Google SGE (Search Generative Experience).


Conclusion
OpenAIβs recent insights into training chat models and response to public feedback about GPT-4 performance illustrate AI technologyβs dynamic and evolving nature and its impact on those who depend on the AI platform.
Especially the people who just received an invitation to join ChatGPT Plus after being waitlisted while OpenAI paused new subscriptions and upgrades. Or those developing GPTs for the upcoming GPT Store launch.
As AI advances, professionals in these fields must remain agile, informed, and responsive to technological developments and the publicβs reception of these advancements.
Featured image: Tada Images/Shutterstock
SEO
ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.
Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

This has resulted in a few shares of the link that is accessible for everyone. For now.
Found a hack to skip chatGPT plus wait list.
Follow the steps
β login to ChatGPT
β now if you click on upgrade
β Signup for waitlist(may not be necessary)
β now change the URL to https://t.co/4izOdNzarG
β Wallah you are in for payment #ChatGPT4 #hack #GPT4 #GPTPlus pic.twitter.com/J1GizlrOAxβ Ashish Mohite is building Notionpack Capture (@_ashishmohite) December 8, 2023
RELATED: GPT Store Set To Launch In 2024 After βUnexpectedβ Delays
In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.


Unfortunately, they still arenβt accessible without a Plus subscription.


You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.


OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.


Why Are ChatGPT Plus Subscriptions Paused?
According to a post on X by OpenAIβs CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.
we are pausing new ChatGPT Plus sign-ups for a bit π
the surge in usage post devday has exceeded our capacity and we want to make sure everyone has a great experience.
you can still sign-up to be notified within the app when subs reopen.
β Sam Altman (@sama) November 15, 2023
The decision to pause new ChatGPT signups follows a week where OpenAI services β including ChatGPT and the API β experienced a series of outages related to high-demand and DDoS attacks.
Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.
chatgpt plus accounts selling ebay for a premium π«‘πΊπΈ https://t.co/VdN8tuexKM pic.twitter.com/W522NGHsRV
β surya (@sdand) November 15, 2023
When Will ChatGPT Plus Subscriptions Resume?
So far, we donβt have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to βunexpected delays.β
Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.
What Are GPTs?
GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.
Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.
Two SEO GPTs I’ve created for assessment + learning ππ
1. Content Helpfulness and Quality SEO Analyzer: Assess a page content helpfulness, relevance, and quality for your targeted query based on Google’s guidelines vs your competitors and get tips: https://t.co/LsoP2UhF4N pic.twitter.com/O77MHiqwOq
β Aleyda Solis ποΈ (@aleyda) November 12, 2023
2. The https://t.co/IFmKxxVDpW SEO Teacher: A friendly SEO expert teacher who will help you to learn SEO using reliable https://t.co/sCZ03C7fzq resources: https://t.co/UrMPUYwblH
I hope they’re helpful ππ€©
PS: Love how GPT opens up to SO much opportunity π€― pic.twitter.com/yqKozcZTDc
β Aleyda Solis ποΈ (@aleyda) November 12, 2023
There are also GPTs for analyzing Google Search Console data.
oh wow. I think this GPT works.
Export data from GSC comparing keyword rankings before and after an update and upload it to ChatGPT and it will spit out this scatter plot for you.
It’s an easy way to see if most of your keyword declined or improved.
This site was impacted by⦠pic.twitter.com/wFGSnonqoZ
β Marie Haynes (@Marie_Haynes) November 9, 2023
And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.
Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.
Β
Weighing The Benefits Of The Pause
Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).
But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers β including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Googleβs Search Quality Rater Guidelines.


Featured image: Robert Way/Shutterstock
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