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7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)



7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner)

The July 1 migration deadline for Google Analytics 4 (GA4) has passed, and perhaps you’re still feeling unsteady working in the platform, still have some setup to do, or are in the Jumpstart queue.

If you’re a reluctant GA4 user or haven’t had the time to get comfortable with it, stick with me as I distill some of the key differences between Universal Analytics (UA) and GA4, highlight what’s new and improved, and share bookmark-worthy resources to amp up your expertise.

Whether you’re at an SMB, enterprise, or agency, here are seven tips to help you work faster and get more out of GA4.

1. Know Why GA4 Is So Different From Universal Analytics

This may not seem like a tip, but understanding why GA4 came to be and why it’s a departure from UA is key to learning to work with it successfully.

GA4 accounts for these two key shifts:

  • Browsing behavior that now happens across devices and platforms.
  • Privacy changes which mean less user data is observable via cookies, and more data is aggregated to protect user anonymity.

Universal Analytics was built for a time before these shifts, and its methodology was fast becoming outdated and obsolete.

GA4 is designed to measure across the web and apps via data streams.

While UA reported on individual user sessions, GA4 uses an event-based model that enables unified measurement across user journeys.

This is why dimensions and metrics naming conventions often differ and why comparing GA4 and UA reporting can be difficult.

Even if you don’t have both a website and an app, you’ll benefit from GA4 because it doesn’t rely on third-party cookies for measurement.

2. Set Up For Success

If you’ve been Jumpstarted or migrated yourself but aren’t sure you’ve completed all the steps to customize your property, consider the following.

For advertisers, be sure to confirm your Google Ads links imported, validate that your goals and conversions migrated, and that you’re bidding to the right conversions and audiences in Google Ads.

You can also quickly bring your UA events into GA4 by selecting the “Collect Universal Analytics events” in your GA4 tag settings.

This will create a single GA4 event type that records Category/Action/Label as parameters. You can confirm this works by looking at the Events section under Configure.

The GA4 Setup Assistant can help you set up your property. This tool will continue to evolve into a more personalized and comprehensive setup flow in GA4 for all users.

And be sure to check out the Setup Guide, which walks through the key steps and concepts for setting up a robust GA4 property for your business, including critical steps for advertisers.

3. Get Your Bearings Before You Dive In

Perhaps like you, my first encounters with GA4 were…uncomfortable, to say the least.

That is until I spent some time learning and took the Skillshop courses, which provided a solid overview of the foundational concepts and structure of GA4.

Whether you’re a beginner or have been working in GA4 for a while, here’s a roundup of Google resources that can help you work faster and smarter:

  • Skillshop: If you’re feeling at all uneasy in GA4, I highly recommend starting with the Skillshop modules to understand the key concepts and account structures in GA4.
  • Analytics for beginners & SMBs: If you’re new to Analytics, this is a helpful next stop. It walks through setup, reporting, and more.
  • Analytics for marketers & analysts: This is a guide for those with more digital marketing experience and goes into some advanced capabilities.
  • Mini Guides: Bookmark this page for a quick entry point to dive deeper into each aspect of GA4.
  • Metrics: GA4 vs. UA: One of the bigger hurdles to becoming comfortable in GA4 is knowing the metrics and how they do and don’t compare to UA. This handy comparison cheat sheet is a headache stopper.
  • Reporting comparison: This table shows what data is and isn’t available in reports, explorations, the Google Analytics Data API, and BigQuery Export.

For more, check out the new learning hub at with customized learning paths, videos, a link to join the Google Analytics community Discord, and more.

Coming soon: You’ll be able to get help finding the info you need right in the UI with a brief page description and valuable actions you can take.

A new help panel will be available on most pages in GA4 by clicking the light bulb icon in the upper right corner.

4. Master The Features GA4 Offers That UA Didn’t

There are several new and improved features in GA4 to give you more in-depth insights, more audience capabilities, and save you time.

Here’s a rundown of some of the new and improved features in GA4 designed to help novice and advanced users alike get the insights they need.

These (SMB-friendly) Features Are New For GA4

Business Objectives

Now when you specify your business objective, that signal is used to automatically surface a tailored set of reports relevant to your goal, such as lead generation, online sales, and brand awareness.

You can also find the Business objectives collection in the report Library at any time and add some or all of those reports to your property.

Customized Home Page

While UA showed the same data points to everyone, the new GA4 home page leverages product usage and user signals to customize the experience for you.

Analytics Intelligence

This set of features uses machine learning and rules you set to surface automated and custom analytics insights in several places in GA4 to notify you of any significant changes or emerging trends in your data.

Fun Tip: You can type navigational or insights questions directly in the Search bar.

Or if you click on it, you’ll see “Ask Analytics Intelligence” suggestions at the bottom, and clicking “More suggestions” will bring up a whole sidebar of questions to get a range of insights in a flash.

Enhanced Event Measurement

No coding required!

With enhanced measurement, you can enable events directly in the GA4 interface to measure interactions with your content, such as form interactions, downloads, and video engagement page scrolls.

Cross-device/Platform Audiences

Because GA4 is built for cross-device measurement, it captures and unifies more touch points across the user journey – and can use this data to enhance your advertising audiences.

Predictive Audiences

In UA, Audiences were assembled only based on past behavior without inferences. GA4 uses AI to build predictive audiences, such as users predicted to make a purchase in the next seven days.

Note that predictive analytics models do require sufficient data, and you can learn more about predictive metrics and eligibility requirements here.

Analytics Audience Builder In Google Ads

In UA, you could create Audiences and import them into Ads, but with GA4, you can create regular and predictive audiences in Ads when you link the accounts.

There’s no need to change accounts to leverage audiences in both products.

These Improvements Bring More Advanced Capabilities To GA4


In UA, User-ID was used only in special views and reports. In GA4, User-ID is used throughout reporting to give you the most accurate, user-centric view of customer behavior and journeys.


Previously only available in UA 360, explorations (accessible from Explore in the left-hand navigation) let you dive deeper than the standard reports to better understand customer behavior and your key business metrics.

Custom Funnel Reports

Previously only available in UA 360, custom funnels allow you to see the steps users take to complete a task and evaluate how many users drop off between each step on your website and/or app.

You can save funnel explorations to the report Library for quick reference.

BigQuery export

Previously only available in UA 360, the BigQuery event export is now available to all GA4 users.

You can include specific data streams and exclude specific events for each property to control the export volume and BigQuery costs.

GMP Integrations

Previously only available in UA 360, now you can integrate DV360, Ad Manager, and other Google Marketing Platform products with GA4.

App ecosystem integrations

Deep integrations with Firebase, Play, App Campaigns, AdMob, and Ad Manager in GA4 can give you a clearer understanding of user behavior and monetization in your apps.

5. Customize Without Code

A huge plus for resource-strapped businesses is the ability to create and modify events in GA4 without having to make any coding changes.

With the Google tag implemented, you can easily create and edit events in GA4. This Help Center page has more details, examples, and video tutorials.

GA4 can go beyond Category, Action, Label, Page Views, and Sessions and collect dozens of standard events and any events you customize yourself.

This high level of customization makes GA4 incredibly versatile.

For example, with the report builder, you can create reports that visualize virtually any combination of dimensions and metrics available.

You can then assign filters to reports so that teams in different regions or business units can get insights tailored to their needs.

6. Take Full Advantage Of Ads Integrations

For advertisers, GA4 offers a much more robust audience builder than UA.

To take full advantage of the audience-building capabilities in GA4, you need to link your Google Ads, Display & Video 360, or Search Ads 360 accounts to your Analytics property and enable personalized advertising.

You can then automatically capture, share, and activate tailored audiences in your campaigns.

Importing your conversions from GA4 can also provide important feedback to your campaigns and improve automated bidding performance.

Note that you can exclude events or user-scoped custom dimensions from being used for ads personalization in the GA4 interface if desired – no coding is needed.

The audiences you define are pre-populated based on the last 30 days of data and evaluated on an ongoing basis.

7. Understand Reporting Identity And Data Thresholding

I see a lot of questions (and frustration) about data thresholds in GA4 reporting.

We’ve established that privacy is a core tenet of GA4, which is why you may see data thresholds, depending on the data you’re reporting.

Let’s dig into this a bit.

GA4 can use four identity methods to unify user touchpoints across devices and platforms into a single user journey: User-ID, Google signals, Device-ID, and Modeling.

We’ll get into some more details below, but this is a helpful overview of Reporting Identity to refer back to later.

There are three reporting identity options:

  • Blended, which runs through each of the four methods, in the order above, to identify users.
  • Observed, which evaluates the first three identity methods but not behavior modeling.
  • Device-based, which, you guessed it, only uses device ID.

If you’re using either the Blended or Observed option with Google Signals enabled, your reports will be subject to data thresholds to protect your users’ anonymity.

An orange triangle icon in the top right corner of a reporting card indicates that thresholding has been applied and that data will only show when the minimum aggregation thresholds have been met.

Two Key Things To Note About Google Signals And Data Thresholding In GA4

  • You can switch reporting identity options at any time without impacting data collection or processing. That means you can keep Google Signals on for ads remarketing purposes and opt to see what reports reflect when you select Device-based, for example, which isn’t subject to data thresholds in reports with user counts. And then switch back any time!
  • Google signals data is also not exported to BigQuery. This is why you may see different user counts and event counts per user in BigQuery versus Analytics.

More New Features And Enhancements To Come

GA4 was built for a new era and will continue to evolve.

While it’s highly customizable, features like automated insights, more default reports, and the new personalized Home page are designed to help make GA4 more intuitive and useful.

Stay tuned for even more updates, particularly in the Advertiser Workspace, and more customization features for SMB customers.

And as you work more in GA4, you’re bound to have your own top tips to add to this list!

More resources: 

Featured Image: slyellow/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

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Featured Image: Kaspars Grinvalds/Shutterstock

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Google Updating Cryptocurrency Advertising Policy For 2024




Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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