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How to Build Links Using Testimonials & Reviews

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Most businesses use testimonials and reviews as a way to build trust with their customers, and to learn more about what their ideal customer needs.

Testimonials and reviews are also an excellent way to learn what adjustments need to be made to your product or service.

Using testimonials and reviews as a link building tactic, however, is often overlooked.

It’s such a simple and straightforward method, which may be one of the reasons it tends to be an after-thought:

It seems too easy!

Well, yes – it is easy, which is precisely why your business should implement testimonials and reviews into your link building strategy.

Why Focus on Testimonials and Reviews as a Link-Building Tactic?

1. Establish Trust & Credibility

Not only are reviews helpful to a customer during the decision-making process, but testimonials and reviews are also an excellent way to establish trust and credibility for your business.

A study by Bright Local revealed that 68% of consumers are more likely to buy from local companies with positive reviews, and “91% of 18-34-year-old consumers trust online reviews as much as personal recommendations.”

How to Build Links Using Testimonials & Reviews

How to Build Links Using Testimonials & Reviews

2. Improve SEO & Rankings

With each new testimonial or review you receive, search engines will recognize that your website has been updated with fresh and relevant content.

When your website is updated, it provides a new crawling opportunity, meaning that your page may rank higher, depending on the quality of the new review.

Testimonials and reviews can also improve your chances of ranking for long-tail keywords.

By analyzing your customers’ comments, you can discover new phrases to use as keywords for on-site optimization.

With each testimonial or review you submit, search engines will see your business name and website near relevant keywords and phrases, which can help to improve site authority.

3. Earn Backlinks & Unlinked Mentions

Testimonials and reviews provide benefits to three parties:

  • The consumer.
  • The reviewed business.
  • The reviewer.

Yes, the reviewer, too – leaving reviews is a link building opportunity!

Writing quality reviews increases your website’s exposure and visibility through backlinks or unlinked mentions.

Here’s an example of backlinks earned by reviewers of Ahrefs:

How to Build Links Using Testimonials & Reviews

How to Build Links Using Testimonials & Reviews

4 Steps to Link Building with Testimonials & Reviews

1. Make a List of Relevant Sites

Make a list of products or services you use daily, especially in your business.

Consider their relevancy to your company.

If you’re a content agency, a backlink on your review of an editing tool will be more useful than a backlink on your review of a new pair of shoes.

If your review will be published on a company’s website, another thing to consider is their domain authority or Alexa ranking.

2. Check for Opportunities

Not every company provides a space for submitting reviews directly on their website.

If there isn’t an on-site location for submitting a review, check the company’s contact information to locate an email address.

Review sites like Yelp and Foursquare also provide opportunities to review and rate companies, although they’re not as personal.

If you use a review site, be sure to include your business name and website in your profile. You also have the option to share a review on your own site, in the form of a blog post.

3. Write or Create a Unique Review

Create an authentic review with a good deal of personalization. Offer trust and authority, and use a few relevant keywords in your text.

Having keywords and phrases near your business name in your review can increase your company’s relevance to those keywords during search engine crawls and boost your exposure online for your brand name.

Here’s a unique way to create a review that wasn’t just text, but ended up being a cool little video example of how we use a certain software app every day.

For example, if you Google my agency “Express Writers,” around the bottom of page 1 you’ll find that we submitted our “bot” to Drift as a testimonial of how much we love their live chat software and use it on a daily basis. (I built a bot with a playbook called the ‘Write Bot,’ pen name ‘Pen Pal,’ that earned this feature from them.)

This not only won us an indexed keyword high up in Google for our brand name, but we even have a link on their site!

How to Build Links Using Testimonials & Reviews

How to Build Links Using Testimonials & Reviews

If there’s a product or service that you particularly love, consider taking it one step further.

Share your review or mention the company in a blog post on your own site, and include a backlink.

4. Reach Out

Now it’s time to reach out to the company! Be sure to include your business name and website when you submit your review, to provide the opportunity for a backlink to your site.

If the company doesn’t link back to you, they’ll probably still include your business name.

That’s helpful, too, because even unlinked mentions can be beneficial.

If you wrote a review or mention in your own blog post, be sure to include a link to the post when you reach out to the company.

You can even use an excerpt from your content as the official testimonial.

How to Build Links Using Testimonials & Reviews

How to Build Links Using Testimonials & Reviews

Develop B2B Relationships Through Testimonials and Reviews

Building authentic business-to-business relationships can be a challenge.

When you write testimonials and reviews – or mention a favorite product or service on your own blog – keep it genuine and personable.

Newer companies, especially, will appreciate this gesture.

To continue to develop your relationship, follow and engage with the company on social media.

When your review is published, share it on your own social media channels, and tag the company.

In this example, Carl Pullein, a time management and productivity coach, mentioned the popular productivity app Todoist in his content. Todoist retweeted Carl’s post on their account:

How to Build Links Using Testimonials & Reviews

How to Build Links Using Testimonials & Reviews

Establishing trust and building relationships with other businesses provides further backlinking opportunities.

A company may even consider collaborating in the future, having seen your enthusiasm for their product or service, and trusting your company to provide genuine and valuable insight.

Update Your Link Building Strategy

Testimonials and reviews are an easy and effective way to build quality backlinks and improve your website’s authority and visibility.

As a bonus, writing or requesting testimonials and reviews isn’t nearly as awkward as some other standard link building methods!

Update your link building strategy to include testimonials and reviews, and start building authentic B2B relationships that will benefit your business for years to come.

Summary

Timeframe: Month 9, then ongoing monthly

Results detected: 3-6 months

Average reviews per month: 10

Tools:

  • Relevant Sites
  • Review Sites

Benefits:

  • Establish trust and credibility.
  • Improve SEO and rankings.
  • Earn backlinks and unlinked mentions.

Image Credits

Featured Image: Paulo Bobita
All screenshots taken by author, October 2019

Searchenginejournal.com

HOWTO'S

How To Enable Dark Mode For YouTube, In App & Online

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how-to-enable-dark-mode-for-youtube,-in-app-&-online-–-android-headlines

If you’re looking to enable dark mode in YouTube, we’ve got just the guide for you. And, as with many of our how-to guides, that’s regardless of where you’re looking to make that change. Whether on the web or in the app. With or without the latest, greatest phone model.

Here’s how to turn on YouTube dark mode on the web

Of course, the world of mobile OS has already seen the introduction of a dark mode in YouTube and we’ll discuss how to enable that later on. But not every YouTube user has access to the service via mobile. And, equally importantly, not every user only accesses YouTube on their Android or iOS device either. Sometimes, the web service is still needed.

For those reasons, we’re starting this guide with a rundown of how to enable dark mode for YouTube on the web. And that’s a fairly easy process too if you know where to look.

…if you’re signed in to your account on YouTube

  1. Navigate to the YouTube.com website
  2. Click or tap — for users on touchscreen gadgets — on your profile image
  3. Within the resulting overflow menu — at the top in our sample images, although Google can and often does rearrange UI elements — look for an “Appearance” option. YouTube accompanies that with a descriptor for the current setting. So if “Appearance is set to follow the device theme, for instance, it will read “Appearance: Device theme” instead of just “Appearance”
  4. Select the “Appearance” option
  5. If your device already uses a dark theme, then select the “Use device theme” option from the drop-down list. The theme should automatically change to dark to match your theming preferences at the system level. You may also choose to select “Dark theme” if you don’t want the YouTube theme to change alongside your device theme

…if you’re accessing YouTube without signing in

  1. Navigate to the YouTube.com website
  2. Click or tap — for users on touchscreen gadgets — on the three-vertical-dots icon located at the top-right-hand side of the UI. As shown in our images below
  3. Within the resulting overflow menu — at the top in our sample images, although Google can and often does rearrange UI elements — look for an option that reads “Appearance.” YouTube accompanies that with a descriptor for the current setting. So if “Appearance is set to follow the device theme, for instance, it will read “Appearance: Device theme” instead of just “Appearance”
  4. Select the “Appearance” option
  5. If your device already uses a dark theme, then select the “Use device theme” option from the drop-down list. The theme should automatically change to dark to match your theming preferences at the system level. You may also choose to select “Dark theme” if you don’t want the YouTube theme to change alongside your device theme

Here’s how to enable dark mode in the app

Changing to dark mode in the app will be a similar set of steps.

  1. Open YouTube
  2. Tap on your profile image in the top-right-hand corner to open the overflow menu
  3. Tap on the “Settings” option, located near the bottom of the resulting menu
  4. In Settings, select “General” from the list. It should be located near the top of the Settings menu
  5. Near the top of the General Settings page, an option appears labeled “Appearance.” Select that option
  6. If you’re using a system-wide dark theme, and you want YouTube to follow your system-level theme “Use device theme” should be selected
  7. If you don’t want YouTube to follow your system-wide theme but do want a dark-themed YouTube experience, then select the “Dark theme” option
  8. Conversely, if you want a light theme, select “Light theme”

To change back to a different theme

Now, going back to the Light theme is easy but how you do that will depend on how you’ve set the dark theme. If, for example, you’ve set the entire system theme to dark and want to keep it that way, you’ll need to follow the appropriate steps above to get to the theme selection setting. Then you’ll need to switch manually to the “Light theme” option.

Conversely, if you want to change your system theme to light and already have that set to follow the system setting, simply change that setting to a light theme and YouTube will follow suit.

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HOWTO'S

Editing with Style: Tips on Giving Actionable Writing Feedback

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Editing with Style: Tips on Giving Actionable Writing Feedback

Feedback can be such a delicate process. We are all human, and writers can be sensitive about their work. This is especially true in cases involving manuscript editing where how you provide feedback can be directly related to whether or not your customers return.

The fine art of feedback is being able to provide feedback that is not only useful but also demonstrates a sense of compassion and empathy:

  • It can help build strong, supportive relationships.

  • It can clearly demonstrate what is working well, as well as what is not.

  • It can stir a desire within the writer to continuously improve.

It is important to keep in mind that the writer/editor relationship is strongest when it is built on mutual respect. When feedback is requested, it is a way of saying, “I respect your opinion, and I need your help.”

The following rules apply when giving feedback:

  • Exchanges should be polite but also direct.

  • Even the finest writing will require changes.

  • Communication should be frequent, but not so frequent that it is annoying.

  • Writer/editor relationships aren’t always a party. Be mutually respectful because the relationship should be mutually beneficial.

Communication Is Critical

No one can argue that the “track changes” feature and the use of “comments” within a document are wonderful technical enhancements when it comes to feedback, but just as often, they are also very prone to misinterpretation. The beauty of such tools is their ease of use in sharing suggestions, asking questions, and tracking revisions.

However, communication outside the document is perhaps even more important than the revisions within the document. How we offer feedback, whether verbally or technically, can have a direct impact on the writer/editor relationship as well as having a less-than-favorable impact on the reader’s experience.

We all have feelings, and we can all be especially sensitive when we receive feedback, so your feedback should be provided carefully and with empathy.

Understand the Writer’s Expectations

Be proactive in trying to understand what the writer expects of your feedback. Engage the writer in a conversation before the feedback process in order to:

  • Assure the writer that you have their interests in mind.

  • Clarify that your role is to represent “the reader.”

  • State clearly that your intentions are not to simply critique the content.

 

It can also be useful to provide feedback in stages. For example, “First, I’ll review the structure. Then, I’ll suggest revisions to the wording.”

Have a Clear Process

Remember, having a strong writer/editor relationship, and a clear process can eliminate the need to track formatting, style errors, and large structural modifications that have been discussed in prior projects. This eliminates having to send the writer a document that is loaded with edits, comments, and red text.

It should be emphasized that when you include a reason or explanation for your changes, it can contribute tremendously towards building that desired trust and rapport with your clients. Adding the “why” to your feedback can demonstrate that “you have your client’s back” and can be a huge factor in future business.

You don’t want your client to think you are making revisions just for the sake of making revisions

Keep the Lines Open

One key benefit of being able to provide feedback is how it affords you the opportunity to keep talking with your writer. This is where the “human touch” applies. Remember to point out to your writer what they have done exceptionally well and use this as an opportunity to remind them of earlier discussions.

Most importantly, the feedback process should always be focused on the experience of the reader. Never lose focus on your target audience.

Feedback delivered right can be a great tool for editors looking to build stronger relationships with their clients. Like with anything else, kindness goes a long way, and it might just be the defining factor that differentiates you from other competitors in the market.

Read full article on our webpage.

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Google Search Console Notice: Google Chrome To Help Users Automate Changing Passwords Using The Assistant

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Google Chrome To Help Users Automate Changing Passwords Using The Assistant

Google is emailing through Google Search Console about a new Google Assistant feature that will offer users the ability to automatically change their passwords to login to your website in Google Chrome. The Chrome feature, I think is several months old, but the notice from Google Search Console, I think, is new.

J.J. James Patterson sent me a screenshot of this notice on Twitter that reads “New Google Assistant feature will go live on [domain here] in two weeks.” Then it says, “in two weeks, Google Chrome will begin to offer some users the ability to automate changing their password on your website using Google Assistant. When this feature is enabled, Google Assistant can perform the following actions on behalf of the user:”

  • Google Assistant automatically logs the user in with the right credentials and navigates to the account settings page on your website. If the credentials saved in Chrome are outdated, the Google Assistant can help the user reset their password for supported sites.
  • The user chooses either to use a password generated by Chrome or to create their own password.
  • Google Assistant helps the user submit the changed password on your website.

Google said this feature is “powered by Duplex on the Web.” Google said you can disable this feature on your site in Google Search Console.

Here is a screen shot of this email:

The link to the duplex on the web in the email J.J. received goes to this Google help document that says Duplex on the Web for Search Console “feature is only available if your site is eligible, and you have been contacted about participating.” If you are eligible, clicking here you can enable it in Search Console.

The help document has this all under the automated password change section that says:

Enable Duplex on the Web to automate changing site passwords using Google Assistant. Within Chrome on Android, users will have the option to use Google Assistant to automate the process of changing their password on your site. You can see a demo of the feature recorded at the Google I/O conference.

Here is the video demo:

This has been popping up for me on Chrome a lot over the past few days:

Are these related?

Forum discussion at Twitter.

Source

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