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SEO Agency Software (What Do They Use?)

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SEO Agency Software (What Do They Use?)

Here’s my selection of the software that SEO agencies use to get their work done and manage their teams successfully.

Accurate data is important for SEO agencies to make good decisions. As a result, every agency I’ve worked for over the past 10 years has had access to Ahrefs. 

So when it comes to providing specific SEO services for clients, it mostly comes down to using the different Ahrefs tools.

Keyword research

Most agencies use Google Keyword Planner (GKP) or a tool like Ahrefs’ Keywords Explorer to do their keyword research. 

GKP used to be considered the most accurate keyword tool because the data came from Google. These days, however, it’s probably not true. 

Here’s why.

Firstly, GKP no longer shows exact search volumes—it only shows a range. 

Keyword data, via Google Keyword Planner
Google Keyword Planner’s estimated average monthly searches.

Whereas, Ahrefs gives a more definitive answer in terms of volume, which is more helpful for agencies planning an SEO campaign.

Keyword data, via Ahrefs' Keywords Explorer
“Volume” column in Ahrefs’ Keywords Explorer.

Secondly, Ahrefs CMO Tim Soulo’s GKP study suggested that GKP data is overestimated

91.45% of search volumes in GKP are overestimates

It’s why many agencies have switched to third-party tools like Ahrefs’ Keywords Explorer to do their keyword research. 

Overview report, via Ahrefs' Keywords Explorer

Generally speaking, tools like this can provide a helpful representation of what’s happening in the search results. 

Competitor analysis

Each agency has its methods for completing a competitor analysis. But there is one common denominator that most agencies will agree on—speed.

With multiple clients contacting you at all times during the working day, agency workers must understand a competitor’s SEO strategy. They then need to share it at a moment’s notice with the client. 

To get a bird’s-eye view of the competitor landscape, you can use a tool like Ahrefs’ Site Explorer.

Simply plug a domain into Site Explorer and head to the Organic competitors report.

Organic competitors report, via Ahrefs' Site Explorer

This tool lets you quickly identify the top five organic competitors for the domain entered and shows you their value plotted against their traffic. 

Once you’ve identified your top competitors, you can analyze them further by scrolling down to the Top competing domains report to get into the details.

Another quick method to analyze your competitors’ websites is to use Ahrefs’ SEO Toolbar to get an overview of each competitor and jot a few notes down about each site.

Here’s an example of me looking at the Nasty Gal homepage using the toolbar.

Nasty Gal website content details, via Ahrefs' SEO Toolbar

From here, you can understand the state of the competitor’s SEO and also use Site Explorer and Keywords Explorer to dig deeper into the details.

Once the agency has enough information about the competitors, it’ll typically present its findings in a PowerPoint format.

Rank tracking

Rank tracking overview, via Ahrefs' Rank tracker

SEO agencies also need to prove results, and the primary way they do this is by tracking a client’s keywords and Google rankings. 

This often means tracking hundreds or even thousands of keywords and organizing them logically. But how can you do this?

You’ll need to use a software tool like Ahrefs’ Rank Tracker to do it effectively. 

Rank Tracker can help you monitor several key performance indicators, such as:

  • Share of voice
  • Average position
  • Organic traffic
  • SERP features
  • Positions

Monitoring these data points helps you understand the impact of any Google updates as well as the performance of your website.

SEO audits and SEO proposals

Most agencies audit a prospective client’s site before working with them, so they can show the client what SEO issues are on the website and suggest fixes.

Although you can manually audit their site, it isn’t an efficient use of time.

Therefore, many agencies use a tool like Ahrefs’ Site Audit to quickly get to the core of a website’s SEO issues.

Site Audit homepage, via Ahrefs' Site Audit

Here’s an example of the types of issues the tool can find:

High-priority issues, via Ahrefs' Site Audit

This type of technical analysis overview is a good starting point for fixing the issues on your client’s website.

Link building

When it comes to link building, agencies usually focus on creating a stand-out piece of content for a client that will help them acquire links naturally. 

This content could be new research, a survey, or anything else the agency feels would accrue links over time. 

Once it has made the content, it starts the outreach process—to spread awareness of the work.

To contact the relevant websites, it will typically use one of two tools:

  • BuzzStream – The first outreach tool I used in my agency career. It covers link prospecting, creating custom email templates, organizing contacts, and managing the outreach process.
  • Pitchbox – A popular alternative to BuzzStream that has testimonials from several well-known SEOs. Features are tailored toward agencies.

An SEO professional’s main objective is to rank websites in Google search, so it’s natural they’ll use several Google software products to understand their performance in the search engine.

Here’s my rundown of the top Google software SEO agencies typically use:

Google Analytics

Google Analytics (GA) is relatively ubiquitous in the agency-client world.

It’s usually the first place SEO agencies go to when they want to gauge the amount of traffic their clients’ websites have.

Google Search Console

Google Search Console is another popular tool SEOs in agencies use to gauge performance. 

It allows you to:

  • View how often your site appears in Google Search and which search queries it shows for, and how often searchers click through for those queries.
  • Get a breakdown of websites that link to your site.
  • See if Google can find and crawl your site.
  • Fix indexing problems and request reindexing of new or updated content.
  • Receive alerts when Google encounters issues on your site.

Google Looker Studio (formerly known as Google Data Studio)

Like rank tracking, reporting on the progress of your SEO campaign is important for agencies of all sizes. 

Tools like Google Looker Studio (GLS) allow them to do several things:

  • Aggregate multiple data sets – GA, GSC, and Ahrefs data can be integrated into one dashboard.
  • Create scheduled reports – Schedule PDF reports to be sent to them and other stakeholders.

Check out our Data Studio documentation for more information on setting up the Ahrefs integration.

Google Trends

Spring Equinox "Interest Over Time" data, via Google Trends

Every keyword you search for in Google has a search trend. Agencies will spot-check these trends by typing them into Google Trends. It helps to give an idea of whether a keyword is worth targeting.

Agencies use Google Trends to visualize specific keywords’ rising or diminishing popularity.

Google Colaboratory 

Google Colaboratory in action

Google Colaboratory (Collab) is one of the tools that SEOs use to run Python scripts. 

Although you can run Python code in different ways, getting sign-off to run Python on your work laptop is often more trouble than it’s worth. 

Using a third-party tool like Collab enables you to bypass this restriction (in most cases) and run your favorite Python scripts, increasing your efficiency and automating the mundane.

Google PageSpeed Insights

CWV assessment for Ahrefs, via Google PageSpeed Insights

Site speed has been a hot topic for a few years now. Google estimated that for every one-second delay in mobile page load, conversions could fall up to 20%. 

One of the tools agency SEOs use to measure page speed and Core Web Vitals is Google PageSpeed Insights.

There are other tools agencies use, such as:

  • Webpagetest.org – Great for comparing site speed vs. competitors’.
  • GTmetrix – Good all-around tool for checking site speed.

With so many SEO Chrome extensions, it’s hard to know which ones to use. These are the extensions most shared in agencies I’ve worked in. 

It may seem unconventional that agencies use free Chrome extensions, but it comes back to speed. 

These types of extensions help you to identify issues quickly. You can always return to the issues later for further analysis if needed. 

Chrome DevTools

Data on Ahrefs, via Chrome DevTools on ahrefs.com

Chrome DevTools is another useful tool for most agency SEOs that’s worth taking a look at. 

Although extensions, plugins, and software can help you spot-check the data quickly, you need to go into the code to understand what is happening. This is where Chrome DevTools can be really useful.

As agencies use various tools, they often dream of simplifying their tool setups into one single platform. Several “middle-ware” solutions can help you achieve this:

Supermetrics

Supermetrics connectors, via Supermetrics

Supermetrics is a paid software tool that allows you to integrate data from 100+ platforms together. This enables you to increase your agency’s efficiency—specifically with SEO reporting.

Zapier 

Example of Zapier tasks

Zapier is another useful tool that automates interactions between different software tools. 

This is particularly useful for automating repetitive tasks. Another benefit is that it is a no-code tool, so you don’t need any development experience to set up the automation.

Time tracking, via Hubstaff

As an SEO agency, you and your team must keep track of your time. 

Every agency I’ve worked at has used a different time-tracking tool, and there doesn’t seem to be much consensus on which is the “best one.”

So here are a few examples of time-tracking software I’ve used in agencies:

  • Hubstaff – A great all-around time-tracking system.
  • Toggl – Popular with smaller agencies.
  • Timeneye – A simple and easy-to-use time tracker.
  • SAP – Comprehensive time-tracking solution.

6. Task and project management

The most efficient SEO teams will have their methods to organize and distribute tasks among their team members. 

Although you can do this in a humble spreadsheet, software tools can help. 

All of the below are great, and I have seen them used in agencies effectively.

  • Trello – Basic Kanban board functionality with simple and effective project management.
  • ClickUp – Useful to keep your team on track with progress and break down tasks.
  • Monday – Easy-to-use task management tool with no-code automation built in.
  • Confluence – Team workspace useful for agencies working with clients to track progress on shared goals.
  • Basecamp – One of the easiest-to-use task management platforms around.

7. Team and client meetings

SEO agencies have lots of clients, and the reality is they will all have their preferred method of getting in contact with you. 

Microsoft Teams

Microsoft Teams landing page, via microsoft.com

When it comes to remote meetings, Microsoft Teams is the de facto standard for SEO agencies in terms of client-agency communication. 

This is because signing off on a Microsoft product with the IT department in most agencies is generally much easier.

Microsoft 365 apps, via microsoft.com

The most used software suite by far for agency SEOs is Microsoft Office (now known as Microsoft 365). 

Yes—it’s not the most exciting piece of software. But it’s been a constant presence throughout my agency career.

The key products SEO agencies use in Microsoft 365 are:

  • Microsoft Outlook – Send and receive emails.
  • Microsoft Excel – Analyze data from your SEO campaigns.
  • Microsoft Word – Prepare documents for your SEO campaigns.
  • Microsoft PowerPoint – Create presentations, reports, and pitch decks for your clients or prospective clients.

If you are working with clients, they’ll expect you to have access to this software.

Sidenote.

Google offers software that mirrors the functionality of Microsoft 365 for free. There is nothing wrong with the Google software option. But on the whole, agencies still prefer to use Microsoft 365.

9. Working with freelancers

Working with freelancers in an agency setting is becoming more common. You can manage them through day-to-day task management and existing HR tools, but some agencies prefer to keep them separate. 

If you are working with freelancers at scale, you may need a platform to manage them. 

Lano

Tools like Lano enable you to manage freelancers, e.g., allowing you to pay your remote contractors easily. 

Lano features, via lano.io

10. Contracts and recurring payments

DocuSign example contract, via DocuSign

Once your agency has won a new client, you must create a contract and set a recurring billing schedule. 

Here’s how agencies of different sizes approach it:

Many of the larger agencies will use purchase orders (POs). In the past, I’ve used tools such as Mediaocean’s Prisma to book these in. 

For smaller agencies, it’s more likely they’ll use something like DocuSign or Stripe, but every agency will have its preferred methods.

Final thoughts

Access to the best software is vital for agencies; without this, they can’t advise their clients effectively and efficiently. 

Got questions? Ping me on Twitter 🙂



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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.

 

Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

Featured image: Robert Way/Shutterstock



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The Best Times To Post On Social Media In 2024

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The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.

Sources:

  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 


Featured Image: Kaspars Grinvalds/Shutterstock

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Google Updating Cryptocurrency Advertising Policy For 2024

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Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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