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Will ChatGPT Take Your Job?



Will ChatGPT Take Your Job?

ChatGPT has all the signs of being a technological game-changer. But will ChatGPT take your job?

A chatbot powered by machine learning and vast amounts of data, it interacts with users in an incredibly realistic way. 

But this OpenAI-created model does much more than just carry on virtual conversations. It can generate content like poems or term papers, debug code, answer queries, and more. 

This is an exciting development. But on a personal level, it’s more than a little worrying – particularly regarding its impact on job security. 

If technology reaches a level where it can perform your job as well or better than you can, what are you going to do for a living?

Most people have spent their entire careers working in one field. Are they all supposed to become carpenters or massage therapists? And if so, won’t the competition for those roles be intense? How will we survive?

The thought alone is enough to induce a full-on panic attack.

But relax. Breathe into a paper bag if you need to. 

Things are not as desperate as all that. 

You’re going to be fine. Airplanes have a complex system of autopilot and, during a flight, are controlled mostly by computers, but pilots are there sitting and tuning the computer’s controls whenever needed.

Yes, on a long enough timescale, technology will eventually assume your current role. However, this is unlikely to happen anytime soon. 

Machine learning and artificial intelligence are still in their infancy, and you’ll (hopefully) be long since retired before the machines come for your job. 

And before that happens, the power of tools like ChatGPT will allow you to perform your role with much greater efficiency and effectiveness. 

In this piece, we’ll take a look at some of the jobs most likely to be impacted by ChatGPT and rate their security on a scale of 1-10, with one meaning no chance of replacement by machines and ten meaning polish up your resume, because you’re about to get your walking papers. 

Is Your Job Safe From ChatGPT?

Search Engine Optimization Professionals

Considering this is Search Engine Journal, our very first area of concern is about the future of SEO jobs. 

There is no question ChatGPT and similar programs will change how SEO professionals work. But this is search engine optimization – change is the only constant. 

And it’s already being employed by some professionals in the industry. From keyword research and strategy to content creation and reporting, ChatGPT shows great potential. But that doesn’t mean it’s coming for your job. 

For one thing, no matter how powerful AI-powered programs become, they’ll never be human, which means they’ll never have our creative ability or mental quirks (although ChatGPT is producing some impressive creative work). Current AI systems need both guided training from humans and human input to train on, which limits their knowledge of current and recent events and makes work produced by humans a core part of how they function. It also needs human fact-checkers.

And let’s not forget that now, Google considers AI-generated content to be against its guidelines. Although, the use of anti-AI-detection algorithms isn’t fail-safe. 

Most businesses serious enough to employ an SEO professional (which should be all of them) shouldn’t be willing to risk the negative impact of getting flagged as spam.

Machine-driven SEO will also struggle to reconcile conflicting information and determine what is accurate.

For the foreseeable future, it seems there will be a need for humans to oversee any AI-driven SEO efforts, offering creative input, providing strategic direction, and making adjustments based on shifting search tides. 

  • Risk of replacement: 2/10.


Programming is a common and often lucrative career path.

But one of the key features that keep coming up in discussions about ChatGPT is its ability to write code. Imagine it – code writing new code, never forgetting a decimal or closing bracket. It sounds like a home run.

Additionally, ChatGPT has shown an ability to pass certification exams, which could raise the bar for entry-level jobs and make it harder for junior developers to find positions.

There’s just one little problem: the OpenAI chatbot is still far from being able to write complex code. Sure, it can manage “Hello, World!” in HTML, but according to industry experts, figuring out more difficult applications is still quite a ways off. 

Screenshot from ChatGPT, January 2023

There’s also the fact that Stack Overflow banned ChatGPT after it was used to answer questions — incorrectly.

That’s not to say it won’t impact the work programmers are doing.

As the chatbot and others like it learns and improves, they’ll increasingly take over the need for creating boilerplate code like generic functions, performing quality assessments, and debugging existing code. This, in turn, will free human developers up to focus on more complicated architecture.

In addition to streamlining coding and reducing waste, AI coders could also give rise to new jobs in the field, including code prompt executers and developer advocates (go-betweens between technical workers and non-techies). 

And all this additional programming power will likely give rise to new programming jobs no one has even thought of yet.

If we’ve learned one thing from Moore’s Law, it’s that the growth of technology is exponential. And for every career door that closes, multiple new ones will open.

Keep an open mind and keep learning. 

  • Risk of replacement: 4/10.

Pay-Per-Click Specialists

In general, PPC specialists don’t seem to be nearly as concerned with the impact of ChatGPT and other AI technologies on their job security. If you were to hazard a guess as to why it could be because they’ve already made peace with it. 

If you’ve ever set up a PPC campaign, you’ve used the power of artificial intelligence, or something very similar to it, at least. Automated Rules could be viewed as a rudimentary type of AI, where you create rules for common use cases. 

Using several of these rules together in a process known as automation layering, is an important step to ensuring your PPC account doesn’t drain itself in the face of a bug or other unusual event. 

The possibilities ChatGPT offers to the field of PPC are just a continuation of this same philosophy. AI will automate the bidding process based on statistical learning methods driven by real-time information. It will likely also take much of the manual work out of campaign management. 

And just like with SEO, it seems extremely unlikely that ChatGPT or any of its competitors will take human workers out of the equation soon. In addition to the creative aspect, human PPC specialists perform one task no program currently can: Steering the ship.

Humans understand their customers, brand, and values. And this means, for the foreseeable future, a person will need to chart a logical course for every business. 

Likewise, a human will be required to teach AI which decisions it should be making, as well as diagnose what went wrong when things get off track. 

Read this for a thorough analysis of AI and PPC. 

  • Risk of replacement: 2/10.


As you can probably imagine, this is one area of particular personal concern. What are people like me, who depend on creating the written word going to do when ChatGPT and the like can come up with a better, snappier, more effective headline in less time?

This wasn’t much of a concern when computers were spitting out incomprehensible dialogue, ala “Sunspring,” the 2016 short film written entirely by AI. And then we got ChatGPT.

A query for the plot of a horror film about a haunted pocketwatch returned an incredibly coherent (and interesting) synopsis. This means even creative writing work could be at risk. 

creative writing prompt: chatgptScreenshot from ChatGPT, January 2023

Until you run a second query for a horror film about a haunted cemetery. Which prompts ChatGPT to give you a similar synopsis with slightly different plot points.

Creative writing by ChatGPTScreenshot from ChatGPT, January 2023

Is it different enough to pass copyright laws? Yes. But that’s not to say it’s not formulaic and uninspired. 

So, creativity does provide some sort of shield for writers (for now), but what about non-creative writing, journalism, whitepapers, etc.? Surely ChatGPT is a worry in those fields, considering it has become convincing enough to inspire concerns about academic cheating?

At the moment, the way AI systems are trained means they don’t have access to the latest events, which makes them unsuitable for breaking news and new developments.

Furthermore, using AI to build the connection and empathy of copy written by a living person might be quite difficult, especially in journalism and creative work where voice, nuance, emotion, and style matter.

There are several more routine writing tasks that AI can do very effectively, such as creating product descriptions, ad copy, video synopses, and other time-consuming and repetitive jobs.

While it does seem likely that automated intelligence will subsume some of the roles of professional writers, the day it will replace them entirely is far off. And even then, humans’ desire to create will still likely keep writing a popular activity. 

  • Risk of replacement: 4/10.

Sales Professionals

There is no question that big data and AI can be used to revolutionize the sales process. From more accurate targeting to behavior prediction, there is little question it can be used to make sales easier and more efficient. 

You’ve probably already seen the effect in your own life as retailers collect and analyze your buying habits to make predictions. Those store reward cards and discount key fobs exist for just one reason: to collect your data for analysis.

It’s been going on for quite some time now, too. Way back in 2012, Target data-mining identified a teen girl’s pregnancy before her father even knew about it. And it has only gotten better since then.

Surely, this means the sales occupation is headed out the door, right? Not even close. 

Legislators, especially those in Europe, are coming down hard on many of the biggest tech companies that use algorithms and AI with laws focused on privacy and consumer protection. Google is reducing user tracking; third-party cookies are going away. The technological leaps forward in AI may be limited in their application in sales and marketing for a long time.

Plus, ask any salesperson worth their salt about the most important thing to closing deals, and nine out of ten of them will tell you the same thing: Trust. And trust begins with personal relationships, something even the most convincing AI may never be able to replicate. 

Of course, that’s not to say there will be no use for ChatGPT and the like in sales. Most sales departments already use a CRM tool to help them go after hot prospects and automate marketing. And chatbots embedded in websites have made information collection easier than ever. 

Like virtually every other field discussed, ChatGPT promises to reshape the face of the sales process and automate administrative work, but it will never replace actual human interaction. 

  • Risk of replacement: 1/10.


If people were cold, uncaring machines, there would be no better way to educate them than by rote input. But humans are not computers, and education is about much more than transferring knowledge. 

And no amount of programming, algorithm tweaking, and data processing can ever replace human intangibles like patience, discipline skills, friendliness, and genuine concern for students’ well-being. 

Much like with sales, regardless of the advances in technology, it seems inconceivable that ChatGPT or another AI tool will ever be able to replace human educators. 

But again, this is not to say it won’t change how things are done. From grading to progress tracking, developing personalized learning plans to improving accessibility, there are many opportunities to use this exciting new technology in the field.

  • Risk of Replacement: 1/10


At first glance, the law seems like one field where AI is sure to make big strides. What is the law, after all, besides a codified set of instructions?

Why couldn’t ChatGPT be used to analyze legal documents, decisions, and precedents, then apply that knowledge to real-world cases?

There’s the human factor to consider. 

One of the main arguments against mandatory minimum sentences in criminal trials is that every situation is unique.

This is no less true for civil trials, divorce proceedings, bankruptcy, or other legal issues. And because the legal field deals with people, not absolutes, there will always be possibilities that even the deepest AI cannot account for. 

Due to the way ChatGPT was trained, basing a legal argument on its research alone wouldn’t consider at least last 12 months of cases and decisions. That could be catastrophic in some situations. Add to that its tendency to sometimes just get things wrong, and the tool might become more trouble than its worth in a legal profession.

While ChatGPT-like technology could prove beneficial to the legal field in roles like research and scholarship, automated contracts and forms, and even accelerating the judicial process, machines are not capable of rendering judgments. 

Nor are they guaranteed to be free from biases, which at first glance seems to be their primary advantage over humans. Depending on how they were trained, ChatGPT and other chatbots are susceptible to dataset bias and less than 100% accuracy. 

And this means the role of the judge, not to mention the power of a passionate and skilled attorney to sway opinions, is in no danger of replacement by computers. 

  • Risk of replacement: 1/10.

AI Isn’t Coming For These Jobs Yet

ChatGPT and other programs employing machine learning and big data in pursuing artificial intelligence can be wonderful tools. They show great promise in reducing or even eliminating a lot of the mundane day-to-day tasks you have to perform. 

And we have already embraced this technology in other aspects of our lives – simply look at the popularity of Alexa and Siri or any of the brands of robot vacuums thousands of people readily adopted into their lives. 

Why shouldn’t we hope that smarter machines will make our work lives easier as well? Because they will. 

With that said, some industries are more likely to be replaced by machines in the next few years or decades. These include positions like receptionist, many customer service jobs, driving jobs including taxi drivers and truckers, and soldiers. 

There are also rightful concerns about how AI tools like ChatGPT can be used by unscrupulous individuals or companies. From students cheating in college to fake scientific abstracts, whether AI tools cause damage depends a lot on how we use them. Some employers may be quicker to try and cut costs with AI than others. But it’s likely to also see resistance due to accuracy, ethics, and political issues.

One thing is certain – for every position they replace, they will pay for it in other ways, creating new opportunities and industries as they go.

Don’t fear what ChatGPT could mean for your career just yet.

More resources:

Featured Image: Sergey Nivens/Shutterstock

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ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites




ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

ChatGPT Plus subscriptions and upgrades remain paused after a surge in demand for new features created outages.

Some users who signed up for the waitlist have received invites to join ChatGPT Plus.

Screenshot from Gmail, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

This has resulted in a few shares of the link that is accessible for everyone. For now.

RELATED: GPT Store Set To Launch In 2024 After ‘Unexpected’ Delays

In addition to the invites, signs that more people are getting access to GPTs include an introductory screen popping up on free ChatGPT accounts.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Unfortunately, they still aren’t accessible without a Plus subscription.

chatgpt plus subscriptions upgrades paused waitlistScreenshot from ChatGPT, December 2023chatgpt plus subscriptions upgrades paused waitlist

You can sign up for the waitlist by clicking on the option to upgrade in the left sidebar of ChatGPT on a desktop browser.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from ChatGPT, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

OpenAI also suggests ChatGPT Enterprise for those who need more capabilities, as outlined in the pricing plans below.

ChatGPT Plus Upgrades Paused; Waitlisted Users Receive InvitesScreenshot from OpenAI, December 2023ChatGPT Plus Upgrades Paused; Waitlisted Users Receive Invites

Why Are ChatGPT Plus Subscriptions Paused?

According to a post on X by OpenAI’s CEO Sam Altman, the recent surge in usage following the DevDay developers conference has led to capacity challenges, resulting in the decision to pause ChatGPT Plus signups.

The decision to pause new ChatGPT signups follows a week where OpenAI services – including ChatGPT and the API – experienced a series of outages related to high-demand and DDoS attacks.

Demand for ChatGPT Plus resulted in eBay listings supposedly offering one or more months of the premium subscription.

When Will ChatGPT Plus Subscriptions Resume?

So far, we don’t have any official word on when ChatGPT Plus subscriptions will resume. We know the GPT Store is set to open early next year after recent boardroom drama led to “unexpected delays.”

Therefore, we hope that OpenAI will onboard waitlisted users in time to try out all of the GPTs created by OpenAI and community builders.

What Are GPTs?

GPTs allow users to create one or more personalized ChatGPT experiences based on a specific set of instructions, knowledge files, and actions.

Search marketers with ChatGPT Plus can try GPTs for helpful content assessment and learning SEO.

There are also GPTs for analyzing Google Search Console data.

And GPTs that will let you chat with analytics data from 20 platforms, including Google Ads, GA4, and Facebook.

Google search has indexed hundreds of public GPTs. According to an alleged list of GPT statistics in a GitHub repository, DALL-E, the top GPT from OpenAI, has received 5,620,981 visits since its launch last month. Included in the top 20 GPTs is Canva, with 291,349 views.


Weighing The Benefits Of The Pause

Ideally, this means that developers working on building GPTs and using the API should encounter fewer issues (like being unable to save GPT drafts).

But it could also mean a temporary decrease in new users of GPTs since they are only available to Plus subscribers – including the ones I tested for learning about ranking factors and gaining insights on E-E-A-T from Google’s Search Quality Rater Guidelines.

custom gpts for seoScreenshot from ChatGPT, November 2023custom gpts for seo

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The Best Times To Post On Social Media In 2024




The Best Times To Post On Social Media In 2024

Marketers worldwide know the importance of having a solid social media marketing strategy – and a key part of this is finding the best times to post on social media.

The old adage ‘timing is everything’ holds especially true in the world of social media, where the difference between a post that fades into obscurity and one that goes viral can often be just a matter of when it was shared.

With an always-growing array of social platforms hosting billions of users worldwide, it has never been more challenging to stand above the noise and make your voice heard on social.

To determine the best times to post on social media in 2024, we reviewed original data from leading social media management tools.

It’s important to note that the data from these sources present a variety of findings and suggestions, which underscore the fact that social media is an ever-evolving landscape. The most crucial thing is understanding the behavior of your own target audience.

Let’s dive in.

The Best Times To Post On Social Media

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 2 p.m. Local
Hootsuite Monday 12 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 7 p.m. Local
  • Best times to post on social media: 9 a.m. – 2 p.m.
  • Best days to post on social media: Monday and Wednesday.
  • Worst days to post on social media: Saturday and Sunday.

Determining an ideal time for posting on social media in general is complicated, as each platform is different, with unique users, features, and communities.

When deciding which social media platforms to focus on, you should think carefully about your brand’s target audience and overarching goals.

If you’re looking to reach a network of professionals, LinkedIn might be a good fit; if your brand is hoping to speak to Gen Z consumers, you might consider TikTok or Snapchat.

This explains why – when analyzing data from Sprout Social, Hootsuite, and CoSchedule on the best overall times to post on social media – we can draw some similarities but also see a variety of recommendations.

Weekdays emerge as a clear winner. CoSchedule and Sprout Social both highlight Wednesday as a good day, with Hootsuite and CoSchedule also highlighting Mondays as a strong day for engagement.

The most common time range among the sources is in the morning to mid-afternoon, with CoSchedule providing some very specific suggestions for post-timing.

Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.

The Best Times To Post On Facebook

Source Day Of Week Time To Post
Sprout Social Monday to Thursday 8 a.m. – 1 p.m. Local
Hootsuite Monday and Tuesday 1 p.m. EST
CoSchedule Friday, Wednesday, and Monday (in that order) 9 a.m. Local
  • Best times to post on Facebook: 8 a.m. – 1 p.m.
  • Best days to post on Facebook: Weekdays.
  • Worst day to post on Facebook: Sunday.

Facebook remains the most used social media platform in the world, with the largest advertising market share (16%).

While it’s experienced a shift in user demographics over recent years – now catering to older users – its popularity continues to climb, and its potential as a brand marketing tool cannot be disputed.

Regarding the best times to post on Facebook, all of our sources agree that weekdays are best. Sprout Social, Hootsuite, and CoSchdule all name Monday as a great day to engage on Facebook, along with calling out various other days of the week.

There is a general consensus that Sundays should be avoided.

The sources vary in their suggestions for optimal time slots, but generally speaking, early to mid-morning seems to be the most popular selection.

The Best Times To Post On YouTube

Source Day Of Week Time To Post
SocialPilot Sunday 2-4 p.m. EST
HubSpot Friday and Saturday 6-9 p.m. Local
  • Best times to post on YouTube: 2-4 p.m. on weekdays and 9-11 a.m. on weekends.
  • Best days to post on YouTube: Friday, Saturday, and Sunday.
  • Worst day to post on YouTube: Tuesday.

As the second most visited site in the world and the second most used social platform globally, YouTube offers an unparalleled opportunity for brands and individuals to connect with audiences through video.

And with its continued expansion – by introducing features like YouTube Shorts, initiatives like expanding the ways creators can get paid on the platform, and its increasing popularity as a search engine – the platform shows no signs of slowing.

YouTube is no longer just a video-sharing site; it’s a robust marketing tool that empowers businesses to raise brand awareness and drive meaningful engagement.

Finding recent data on the best times to post on YouTube proved harder than for some other channels, so these recommendations should be taken with a grain of salt.

While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot specifically calls out Sunday as the most engaging day – so it’s worth experimenting with all three.

SocialPilot doesn’t specifically name the worst day, but according to HubSpot, you’d be wise to steer clear of Tuesday.

Both sources suggest the afternoon as an effective time for posting during the week. SocialPilot specifies that publishing in the mornings on weekends (9-11 a.m.) is effective, so this is important to bear in mind.

The Best Times To Post On Instagram

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 9 a.m. – 1 p.m. Local
Hootsuite Wednesday 2 p.m. EST
HubSpot Saturday 6-9 p.m. Local
CoSchedule Wednesday, Friday, and Tuesday (in that order)

9 a.m. Local

Later Monday 4 a.m. Local
  • Best times to post on Instagram: 8 a.m. to 1 p.m.
  • Best day to post on Instagram: Wednesday.
  • Worst day to post on Instagram: Sunday.

From its origins as a photo-sharing platform, Instagram has evolved into one of the most popular social media networks in the world – and an indispensable marketing tool.

With billions of users – 90% of whom are following at least one business – Instagram has become a powerful engine for ecommerce, brand awareness, and community-building.

As a leader in the social media space, Instagram constantly provides new formats and features for users to try out – from Reels to Stories, user quizzes and polls, and more.

We consulted a handful of sources to determine the top posting times for Instagram and came away with a mixed bag of answers.

Wednesday appears to take the cake as the most consistently recommended day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.

Generally, our sources seem to lean towards weekdays as being strongest for Instagram engagement – with the exception of HubSpot, which recommends Saturday.

In terms of timing, the morning to midday hours seem to be your best bet, especially around 8 a.m. through 1 p.m. HubSpot and Later provide times that significantly differ from other sources, which suggests that effectiveness can vary based on audience and content type.

The Best Times To Post On TikTok

Source Day Of Week Time To Post
Sprout Social Tuesday and Wednesday 2-6 p.m. Local
Hootsuite Thursday 10 p.m. EST
SocialPilot Tuesday and Thursday 2 a.m. and 9 a.m. EST
HubSpot Friday 6-9 p.m. Local
  • Best time to post on TikTok: Inconclusive.
  • Best day to post on TikTok: Tuesday.
  • Worst day to post on TikTok: Inconclusive.

While it’s a relative newcomer to the fold, TikTok has quickly become one of the most beloved social platforms worldwide – and is drawing brands in increasing numbers.

With the average user spending nearly 54 minutes on the app daily, it’s hard to beat the hold that TikTok has among audiences. By optimizing your presence there, you can stand to generate some impressive returns on your marketing efforts.

So, what’s the best time to post on TikTok? The jury is out on this one – and it may take extra experimentation on your part to find the sweet spot that engages your audience.

Tuesday seems to rise to the top among the sources we consulted, with Wednesdays and Thursdays also getting recommendations. Generally speaking, it looks like midweek is a good time to test out your TikTok content, but there are plenty of discrepancies in the data.

While HubSpot named Friday as the best day, it also highlighted that Saturdays and Thursdays are strong for B2B brands, and Saturdays and Sundays work well for B2C brands.

Sprout Social found Sunday to be the worst performing day, while Monday and Tuesday are the worst days, according to HubSpot.

We also find a mix of recommended time slots, from early morning to mid-afternoon and also evening being suggested.

The Best Times To Post On Snapchat

Snapchat, the pioneer of ephemeral social media content (and the inspiration behind Instagram Stories), provides unique opportunities to reach younger demographics.

It differs from other platforms in how it works and the type of content that engages there. Snapchat typically centers around showcasing real-time experiences and authentic behind-the-scenes content versus polished marketing content.

This makes Snapchat an advantageous yet often underutilized tool in digital marketing. But it should not be overlooked, especially given that the platform continues to innovate.

While we have seen 10 a.m. – 1 p.m. cited as the best times to post on Snapchat in various secondary sources around the internet, we have found no recent original data to either confirm or refute this.

Given this, we would recommend testing out different times and days based on the behaviors and lifestyles of your target audience and then iterating based on your results (which is what you should be doing across the board, regardless!)

The Best Times To Post On Pinterest

Source Day Of Week Time To Post
Sprout Social Wednesday to Friday 1-3 p.m. Local
HubSpot Friday 3-6 p.m. Local
CoSchedule Sunday, Monday, and Tuesday (in that order)

8 p.m. Local

  • Best times to post on Pinterest: 3-6 p.m.
  • Best day to post on Pinterest: Friday.
  • Worst day to post on Pinterest: Sunday.

Pinterest, once thought of as a simple inspiration board-style site, has today become a crucial player in the world of ecommerce.

Businesses can leverage Pinterest to showcase their products and drive conversions, but also to grow and expand brand awareness and sentiment.

Success on Pinterest can be found through sharing brand-specific imagery, optimizing for mobile, and appealing to your audience’s sense of aspiration and inspiration.

Friday, alongside other weekdays, is consistently mentioned as a strong day among our sources. On the other end, Sunday is commonly named as the least effective day for posting on Pinterest.

When it comes to the most fruitful posting time on the platform, it appears that the late afternoon to early evening, specifically around 3-6 p.m., is optimal for best engagement.

The Best Times To Post On X (Twitter)

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 9 a.m. – 2 p.m. Local
Hootsuite Monday and Wednesday 10 a.m. – 1 p.m. EST
CoSchedule Wednesday, Tuesday, and Friday (in that order) 9 a.m. Local
HubSpot Friday and Wednesday (in that order) 9 a.m. to 12 p.m. Local
  • Best times to post on X (Twitter): 9 a.m. to 12 p.m.
  • Best days to post on X (Twitter): Wednesday and Friday.
  • Worst day to post on X (Twitter): Sunday.

X (formerly known as Twitter) has long been a place for marketers to connect and engage with their audience, join trending conversations, and build community.

The real-time nature of X (Twitter) differentiates it from other social platforms and allows for spur-of-the-moment and reactionary marketing moves. And with CEO Elon Musk’s big plans for the app, it’s undoubtedly a space to watch.

When looking for the top days to post among the sources we consulted, Wednesday and Friday are most often mentioned – with Sprout Social specifying Tuesday through Thursday.

Hootsuite nominates Monday and Wednesday as the top days, proving that weekdays reign supreme on X (Twitter).

Like many other platforms, Sunday seems to be the least effective day for post-engagement.

Looking for the best times to post on X (Twitter)?

Late morning, from around 9 a.m. to noon, seems to be the most recommended time – though, as always, this will differ based on your specific audience and the type of content you are sharing.

We always recommend testing and experimenting to see what works for you.

The Best Times To Post On LinkedIn

Source Day Of Week Time To Post
Sprout Social Tuesday to Thursday 10 a.m. – 12 p.m. Local
Hootsuite Monday 4 p.m. EST
CoSchedule Thursday, Tuesday, and Wednesday (in that order) 10 a.m. Local
HubSpot Monday, Wednesday, and Tuesday (in that order) 9 a.m. – 12 p.m. Local
  • Best times to post on LinkedIn: 10 a.m. – 3 p.m.
  • Best days to post on LinkedIn: Tuesday, Wednesday, and Thursday.
  • Worst days to post on LinkedIn: Weekends.

Though first and foremost a platform for professionals, LinkedIn has picked up steam in recent years, becoming a hub of engagement and a frontrunner among social media networks.

It’s also an essential tool for businesses that want to reach business executives and decision-makers, as well as potential candidates.

Done right, LinkedIn content can go a long way in building a public perception of your brand and providing deep value to your target audience.

Digging into the data, we can see that weekdays provide the biggest opportunities for engagement on LinkedIn, which is hardly surprising. Tuesdays through Thursdays are often mentioned as the top days, with Mondays also highlighted by Hootsuite and HubSpot.

All of our sources agree that weekends are less effective for LinkedIn posts.

If you’re searching for the right time, you might try your hand at posting from late morning to mid-afternoon, based on what these sources discovered.

But (and not to sound like a broken record) your results may differ based on your brand, niche, target audience, and content.

What Is The Best Time For You To Post On Social Media?

Finding the best times to post on social media requires a delicate blend of testing, experimentation, and personal analytics.

And it never hurts to start your journey with industry insights like the ones we’ve covered in this article.

By aligning your content strategy with your target audience and trying out different posting strategies – taking into account these recommended time slots – you will be able to determine what works best for you and significantly enhance your social media presence and engagement.

Sources of data, November 2023.

All data above was taken from the sources below.

Each platform conducted its own extensive research, analyzing millions of posts across various social networks to find the times when users are most engaged.


  • Sprout Social analyzed nearly 2 billion engagements across 400,000 social profiles.
  • Hootsuite analyzed thousands of social media posts using an audience of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
  • CoSchedule analyzed more than 35 million posts from more than 30,000 organizations.
  • SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTok accounts to compile its data. 
  • Later analyzed over 11 million Instagram posts.
  • HubSpot surveyed over 1,000 global marketers to discern the best times to post on social media. For its Instagram-specific data, it partnered with Mention to analyze over 37 million posts.

More resources: 

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Google Updating Cryptocurrency Advertising Policy For 2024




Google Updating Cryptocurrency Advertising Policy For 2024

Google published an announcement of upcoming changes to their cryptocurrency advertising policies and advises advertisers to make themselves aware of the changes and prepare to be in compliance with the new requirements.

The upcoming updates are to Google’s Cryptocurrencies and related products policy for the advertisement of Cryptocurrency Coin Trusts. The changes are set to take effect on January 29th, 2024.

Cryptocurrency Coin Trusts are financial products that enable investors to trade shares in trusts holding substantial amounts of digital currency. These trusts provide investors with equity in cryptocurrencies without having direct ownership. They are also an option for creating a more diversified portfolio.

The policy updates by Google that are coming in 2024 aim to describe the scope and requirements for the advertisement of Cryptocurrency Coin Trusts. Advertisers targeting the United States will be able to promote these products and services as long as they abide by specific policies outlined in the updated requirements and that they also obtain certification from Google.

The updated policy changes are not limited to the United States. They will apply globally to all accounts advertising Cryptocurrency Coin Trusts.

Google’s announcement also reminded advertisers of their obligation for compliance to local laws in the areas where the ads are targeted.

Google’s approach for violations of the new policy will be to first give a warning before imposing an account suspension.

Advertisers that fail to comply with the updated policy will receive a warning at least seven days before a potential account suspension. This time period provides advertisers with an opportunity to fix non-compliance issues and to get back into compliance with the revised guidelines.

Advertisers are encouraged to refer to Google’s documentation on “About restricted financial products certification.”

The deadline for the change in policy is January 29th, 2024. Cryptocurrency Coin Trusts advertisers will need to pay close attention to the updated policies in order to ensure compliance.

Read Google’s announcement:

Updates to Cryptocurrencies and related products policy (December 2023)

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