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YouTube Shorts Algorithm Explained In Q&A Format

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YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content.

We know at least some information about how YouTube’s recommendation algorithm works for long-form videos, but we know little about the Shorts algorithm.

YouTube’s Q&A video touches on subjects such as:

  • Whether you should create a separate channel for Shorts
  • The impact of publishing long and short-form content on the same channel
  • If engagement with Shorts is a factor for YouTube’s long-form content recommendation algorithm
  • And more

Here’s a recap of each question and answer in the video.

Should I Mix Long And Short-Form Content On The Same Channel?

The first question asks how the YouTube Shorts algorithm responds to channels publishing Shorts when they usually upload longer videos. Could this hurt their channel?

YouTube says posting Shorts is unlikely to harm channels that established themselves with longer videos. It may have the opposite effect.

A company representative from YouTube states:

“We’ve done some analysis recently where we looked at audience growth for channels that only made long-form videos, and channels that made both long-form and short videos. Channels that made Shorts actually seemed to be growing faster.

We anticipate that audience demand for short-form content is here to stay. This is a format that’s becoming increasingly popular, and the very reason we’ve been testing so much in more mobile-first creation tools and Shorts discovery.”

Will YouTube Recommend More Long-Form Videos If People Watch My Shorts?

The next question asks whether views and engagement with Shorts impact the recommendation algorithm for long-form content.

We learn that each type of video has its own recommendation algorithm, and engagement with one kind of content doesn’t boost recommendations of the other.

That’s because people have different viewing preferences. People who enjoy Shorts may not have an interest in watching longer videos.

A YouTube representative states

“Viewers watching Shorts aren’t always the same viewers watching longer-form content… For this reason, we separate Shorts and long-form content from watch history. So when someone discovers a new channel via Shorts, we’re not currently using that to inform what longer videos are recommended to them outside of the Shorts experience.”

Is There A Benefit To Starting A Separate Channel For Shorts?

Although there’s no inherent problem with mixing short and long-form content on the same channel, many creators start separate channels for uploading Shorts.

The next question asks how one decides when to start a separate channel for Shorts.

A YouTube representative states:

“Try to group your channels around similar audiences who enjoy the same or similar content. Separate them out when your viewers have totally different interests… If you start building up different audiences with different interests then consider making a separate channel.”

How Many Shorts Do I Need To Upload Before The Algorithm Recommends My Content?

The final question asks whether the Shorts algorithm requires a channel to upload a certain number of videos before they are distributed.

All Shorts have a chance to get recommended, even the first one a channel uploads. However, it always helps to have an established audience.

The YouTube representative states:

“Every Short is given a chance to succeed no matter the channel or the number of videos on the channel. Performance of a Short is dictated by whether or not people are choosing to watch and not skip a video in the Shorts feed. That audience engagement is often built over time as opposed to happening instantaneously.”

For more, see the full video on YouTube’s Creator Insider channel.


Source: Creator Insider

Featured Image: Runrun2/Shutterstock



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Executive Director Of WordPress Resigns

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WordPress Executive Director Josepha Haden Chomphosy resigns,

Josepha Haden Chomphosy, Executive Director of the WordPress Project, officially announced her resignation, ending a nine-year tenure. This comes just two weeks after Matt Mullenweg launched a controversial campaign against a managed WordPress host, which responded by filing a federal lawsuit against him and Automattic.

She posted an upbeat notice on her personal blog, reaffirming her belief in the open source community as  positive economic force as well as the importance of strong opinions that are “loosely  held.”

She wrote:

“This week marks my last as the Executive Director of the WordPress project. My time with WordPress has transformed me, both as a leader and an advocate. There’s still more to do in our shared quest to secure a self-sustaining future of the open source project that we all love, and my belief in our global community of contributors remains unchanged.

…I still believe that open source is an idea that can transform generations. I believe in the power of a good-hearted group of people. I believe in the importance of strong opinions, loosely held. And I believe the world will always need the more equitable opportunities that well-maintained open source can provide: access to knowledge and learning, easy-to-join peer and business networks, the amplification of unheard voices, and a chance to tap into economic opportunity for those who weren’t born into it.”

Turmoil At WordPress

The resignation comes amidst the backdrop of a conflict between WordPress co-founder Matt Mullenweg and the managed WordPress web host WP Engine, which has brought unprecedented turmoil within the WordPress community, including a federal lawsuit filed by WP Engine accusing Mullenweg of attempted extortion.

Resignation News Was Leaked

The news about the resignation was leaked on October 2nd by the founder of the WordPress news site WP Tavern (now owned by Matt Mullenweg), who tweeted that he had spoken with Josepha that evening, who announced her resignation.

He posted:

“I spoke with Josepha tonight. I can confirm that she’s no longer at Automattic.

She’s working on a statement for the community. She’s in good spirits despite the turmoil.”

Screenshot Of Deleted Tweet

Josepha tweeted the following response the next day:

“Ok, this is not how I expected that news to come to y’all. I apologize that this is the first many of you heard of it. Please don’t speculate about anything.”

Rocky Period For WordPress

While her resignation was somewhat of an open secret it’s still a significant event because of recent events at WordPress, including the resignations of 8.4% of Automattic employees as a result of an offer of a generous severance package to all employees who no longer wished to work  there.

Read the official announcement:

Thank you, WordPress

Featured Image by Shutterstock/Wirestock Creators

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8% Of Automattic Employees Choose To Resign

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8% Of Automattic Employees Choose To Resign

WordPress co-founder and Automattic CEO announced today that he offered Automattic employees the chance to resign with a severance pay and a total of 8.4 percent. Mullenweg offered $30,000 or six months of salary, whichever one is higher, with a total of 159 people taking his offer.

Reactions Of Automattic Employees

Given the recent controversies created by Mullenweg, one might be tempted to view the walkout as a vote of no-confidence in Mullenweg. But that would be a mistake because some of the employees announcing their resignations either praised Mullenweg or simply announced their resignation while many others tweeted how happy they are to stay at Automattic.

One former employee tweeted that he was sad about recent developments but also praised Mullenweg and Automattic as an employer.

He shared:

“Today was my last day at Automattic. I spent the last 2 years building large scale ML and generative AI infra and products, and a lot of time on robotics at night and on weekends.

I’m going to spend the next month taking a break, getting married, and visiting family in Australia.

I have some really fun ideas of things to build that I’ve been storing up for a while. Now I get to build them. Get in touch if you’d like to build AI products together.”

Another former employee, Naoko Takano, is a 14 year employee, an organizer of WordCamp conferences in Asia, a full-time WordPress contributor and Open Source Project Manager at Automattic announced on X (formerly Twitter) that today was her last day at Automattic with no additional comment.

She tweeted:

“Today was my last day at Automattic.

I’m actively exploring new career opportunities. If you know of any positions that align with my skills and experience!”

Naoko’s role at at WordPress was working with the global WordPress community to improve contributor experiences through the Five for the Future and Mentorship programs. Five for the Future is an important WordPress program that encourages organizations to donate 5% of their resources back into WordPress. Five for the Future is one of the issues Mullenweg had against WP Engine, asserting that they didn’t donate enough back into the community.

Mullenweg himself was bittersweet to see those employees go, writing in a blog post:

“It was an emotional roller coaster of a week. The day you hire someone you aren’t expecting them to resign or be fired, you’re hoping for a long and mutually beneficial relationship. Every resignation stings a bit.

However now, I feel much lighter. I’m grateful and thankful for all the people who took the offer, and even more excited to work with those who turned down $126M to stay. As the kids say, LFG!”

Read the entire announcement on Mullenweg’s blog:

Automattic Alignment

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YouTube Extends Shorts To 3 Minutes, Adds New Features

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YouTube Extends Shorts To 3 Minutes, Adds New Features

YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage.

  • YouTube Shorts will allow 3-minute videos.
  • New features include templates, enhanced remixing, and AI-generated video backgrounds.
  • YouTube is adding a Shorts trends page and comment previews.

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