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5 Ways to Improve Your Social Media Branding and Sales Efforts

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Social media is a great tool for keeping brands connected to their customers, but it can also be a powerful driver of direct sales activity.

Do you use social media to attract customers and increase sales?

If so, have you made sure that your social media profiles are contributing to your sales funnel, instead of each being a standalone element?

Here’s how you can ensure your social media efforts are tied back to driving sales for your business.

1. Plan Ahead

When launching your brand, keep in mind that your website is going to be just one of many marketing channels. You’re going to need a range of online assets to maximize your visibility, and each of those assets will form another part of your sales funnel.

Given this, consistency is key, and you should look for a brand name that’s ideally available across all the major social media platforms as part of this approach.

This way you ensure that:

  • Each profile will be recognized as part of your brand, and hence contribute to the overall brand recognizability
  • Each profile will rank for your brand name, and will help you better control your branded search results 

Namify is a brand name generator tool which checks name availability across Facebook, Twitter, Instagram, YouTube and Pinterest:

Namify

It’s a quick way to see how your name is being used, or not, which can help guide your initial branding approach. 

2. Build a Consistent Brand Image

Aside from your brand name, your brand’s visual identity (logo and colors) is another powerful way to build brand recognition, and increase your presence more broadly.

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Human beings are extremely visual, and we recall and recognize things through visual associations. This is due to ‘pictorial superiority effect‘ which relates to the brain’s ability to retain visual information much easier than text:

Pictorial Superiority Effect

Given this, your brand’s visual identity should be consistent across all your social media profiles, tying into that cognitive response.

Consider visual consistency across:

  • Profile pictures
  • Header images of your channels and event pages
  • Your social media graphics
  • Your ads

Visme has a handy feature which stores your brand identity elements, and aenables your team to then apply these visual cues and motifs to every asset that they create. This will save you time by enabling you and your team to apply your branded visual elements to all your creatives with just a few clicks.

Visme

3. Align Your Social Media Copy with Your Landing Page

Social media marketing is interruptive. People generally come to social platforms to see the latest updates from their friends and family, and your product links and promotions interrupt their activity.

This is where a strong and consistent brand identity can help people more comfortable and confident when finding themselves on your page.

Think about every click that your social media update or ad is going to drive to your site. Why would this social media user want to continue interacting with your page, instead of clicking off to continue browsing their social media feed?

For example, in this Instagram ad, UPRIGHT uses the same visual elements in both the ad creative and the linked landing page:

Upright

By maintaining consistency, you’re not only reinforcing your branding, but you’re also providing more assurance to users that they’ve clicked through on what exactly they were after, while it also ensures a less disruptive experience.

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4. Use Content Repurposing

Content repurposing is one of the most effective ways to create cross-channel brand recognizability, but instead of just re-using the same content across as many channels as you can, consider a more creative approach.

Each platform is different, and the ways in which people engage on each also varies, which means that you need to align with each app’s best practices to maximize your content appeal.

For example, you might:

  • Publish long-form content on your blog
  • Grab all visuals from your blog content and turn them into a (video) slideshow to use on Facebook, Instagram, and YouTube
  • Grab key takeaways from your long-form content (e.g. steps) and create a quick infographic to post on Pinterest
  • Take some key points from your content and turn it into a visual quote to use on Instagram, Facebook and Linkedin
  • Grab all your visual quotes and turn them into an engaging social media video

The more assets you create, the more unique updates you’ll be able to put together, with each driving more awareness for your brand, and more traffic to your site. And because you’ve used your original article as the foundation, people clicking your social media links will likely feel more comfortable interacting with your site.

There are multiple tools that can help you build an effective content repackaging strategy, including Canva, Visme and Haikudeck.

If you need help coming up with ideas on how to expand and repurpose your content, you can also run a quick search in Text Optimizer. The tool uses semantic analysis to suggest unique angles for you to use in your content repurposing strategy:

Text Optimizer

5. Personalize Your Landing Page

Marketing personalization means providing different user experiences based on each person’s previous interactions with your brand.

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There are various ways to use personalization for your social media sales funnel. One of the most obvious methods is using the Facebook Pixel, which captures data on people who visit and interact with your website, then enabling you to reach out to them with more personalized promotions based on their specific actions.

Finteza is another marketing personalization tool, which enables you to adjust your calls-to-action based on the traffic source, location, and previous interaction of your users.

Finteza

Social media platforms can drive brand recognizability, and direct sales – and social media marketing is at full strength when used for both concurrently. Think of each social media function and update in terms of your brand’s identity: “How will it contribute to my overall brand image and how will it help grow my brand awareness?”

Considering the bigger picture can have a big impact in boosting your branding and sales efforts.

Socialmediatoday.com

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How to Conduct a Social Media Audit [Infographic]

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How to Conduct a Social Media Audit [Infographic]


It’s the beginning of the new year, which makes it a perfect time to review and refresh your social media profiles, while also establishing clear, data-backed goals and targets based on current performance.

When was the last time you did a thorough review of your social profiles and insights?

To help steer you in the right direction, the team from Emplifi have put together this guide to conducting a social media audit, and defining the key measurable for your social media marketing approach.

And while you’re likely aware of the importance of these steps, it’s handy to have them all in a one-page summary, while there may also be some elements that you haven’t updated in a while that need to be reviewed.

Check out the full infographic listing below.



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5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]

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5 Trends that will Dominate Influencer Marketing in 2022 [Infographic]


Is influencer marketing part of your digital marketing strategy for 2022?

With the rise of more creative, more native-aligned platforms and spaces, brands are increasingly relying on influencers to connect with new audiences, while the growing use of AR and other new technologies also necessitates a familiarity with platforms that takes time and knowledge to maximize.

Influencers can be a great avenue in streamlining such process, but you have to know your audience, and what kinds of influencers they’re tuning into, in order to get the most out of your influencer marketing efforts.

To provide some more context on this, the team from SocialPubli has put together this overview of five key influencer marketing trends of note for 2022. And while these notes won’t address all of the info you need, they could help you formulate a better outreach strategy, based on the latest trends and shifts within the creator space.

Check out the full infographic listing below.



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Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement

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Twitter Publishes New Industry Trend Reports Based on Rising Areas of Tweet Engagement


Twitter has published a new range of industry reports, based on rising trends, in order to provide more context as to the key elements of focus among its userbase in each sector.

The new trend reports, which Twitter’s collectively calling its ‘Birdseye Report’, were compiled by Twitter data partners, including Hootsuite, Meltwater, Sprinklr and more. Each partner took on a specific element of expanded Twitter conversation, giving each discussion and industry dedicated focus, providing in-depth insight into the latest key shifts in the app.

You can download all the Birdseye Reports here, but in this post, we’ll look at some of the key highlights.

First off, the reports are based on a range of key tweet trends over the past year.

Those trends include:

  • Digital First – Digital Ethics, Cyber Individuality and Metaverse dominated the technology conversation on Twitter
  • The Crypto Craze – “Crypto” mentions on Twitter increased 549% in 2021
  • Future of Sports – Tweets around the metaverse + sports rose 6,024%
  • Bring the Sweets Back – Conversations around nostalgia for sweets, chocolate and candy grew 55% between January and October 2021
  • Mental Health Matters – Monthly “mental health” mentions from 2019 to 2021 on Twitter grew 44.7%

As you can see here, you can select the specific sector report you want to read, all of which are available via email sign-up – though you can select not to have Twitter or the providing company contact you as a result of your interest.

Each report covers the top trends in each sector, based on tweet discussion, which points to rising areas of opportunity and focus for your tweet marketing.

Twitter Birdseye Report

As you can see here, the reports include both broad trend results, like these, highlighting bigger shifts in each sector, as well as more specific tweet engagement shifts, relative to key focus elements.

Twitter Birdseye Report

Those insights could help to shape your marketing approach, while each report also includes a range of more in-depth pointers and data points to help guide your understanding of what the Twitter audiences is most interested in. 

Twitter Birdseye Report

There are also demographic insights: 

Twitter Birdseye Report

As well as summary points for each, helping to ensure marketers can make the most of each report:

Twitter Birdseye Report

There’s a heap of great insight here, and if you’re working in any of the highlighted sectors, and are looking to improve your Twitter approach, it’s definitely worth downloading the data and checking out the findings.

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Even if you’re not looking to improve your Twitter strategy, it’s likely worth getting access to the insights and seeing what people are most interested in for each segment.

You can download all the Twitter Birdseye reports here.





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