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Clubhouse Launches ‘Creator Commons’ Resource Hub to Help Guide Your Platform Strategy

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Amid the rising discussion around newer audio social tools, and Twitter Spaces specifically, it seems, in many respects, like Clubhouse is now taking a back seat.

The much-hyped app hit download peaks earlier in the year, but has now simmered down, with its broader opening, shifting out of invite-only beta, helping it reach new audiences, but also reducing its exclusivity, and lessening the cool-factor of the platform.

Does that mean that Clubhouse is on the way out, or is there still opportunity in Clubs that many are now overlooking?

The only way to know for sure is to get involved – and if you are looking to pay the Clubhouse a visit, its new info and insights hub will help you get a better understanding of the app, and the potential opportunities of its various Rooms and features.

Clubhouse’s ‘Creator Commons’ provides helpful insights into all aspects of Clubhouse usage, and how you can boost your presence.

Clubhouse Creator Commons

As you can see here, the info hub features various elements, and includes detailed overviews of exactly how Clubs and Rooms work, and how you can get involved in each.

Clubhouse Creator Commons

There are also notes on brand usage specifically, and while Clubhouse doesn’t provide analytics data (which it is working on), there are pointers on how you can track your in-app performance, and what elements you should be looking at.

There’s also a ‘Brands and Monetization’ overview, which includes info on payments and sponsors in Rooms.

It’s a helpful resource for those considering the app, and its potential for marketing – and with the holiday period coming up, now may well be the best time to examine the opportunity of the app, and whether it could help to boost your branding efforts.

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But the bigger question, of course, is can Clubhouse continue to grow, as competition rises in the space.

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The original social audio platform, Clubhouse quickly rose to 2 million active users earlier this year, before slowing up as copycat options like Twitter Spaces started to infiltrate the market. Clubhouse downloads accelerated again upon the release of its Android app, and the aforementioned expansion of app access, but as Spaces continues to evolve, and Twitter eyes the next stage of Spaces development, interest in Clubhouse does appear to have waned significantly, particularly in western markets.

But still, there are opportunities.

Right now, Clubhouse is reportedly sitting on around 12m users, while it’s hosting some 600,000 rooms per day, up from 300,000 back in May. The app has seen particularly significant growth in India, where Android is clearly the dominant OS, and where users have welcomed the open opportunity of live discussion, partnered with the more data-friendly audio-only approach.

Twitter has struggled to expand its presence in the Indian market (currently on 22m Indian users), so Spaces is seemingly not as significant a threat to Clubhouse in the region, while Twitter has also come under more intense scrutiny from Indian officials of late in regards to the content that it allows, and removes, from its site.

Spaces, then, could be a challenging element for Twitter to boost in any major way, which could see Clubhouse benefit – but it does also seem like only a matter of time before Indian regulators also take more interest in what’s happening in Clubhouse as well.

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At the same time, Facebook has more than 340 million Indian users, and the gradual expansion of its Audio Rooms option could also pose a challenge, which may stifle Clubhouse’s growth.

It’s difficult, then, to predict what the future holds for Clubhouse. Clearly, based on its various promotions, India is now a key market, and it could be that Clubhouse is able to carve a niche for itself in the region, and become a more significant, enduring platform through that effort.

But it’s still too early to say, and with the bigger players continuing to invest in their own audio social options, it will be an increasingly steep hill to climb, but maybe not insurmountable for the app, if it can find its fit.

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Its Creator Commons hub is another key element in facilitating broader growth, and encouraging more usage – and maybe, through strengthening its ties, and tools for creators, that could help Clubhouse solidify its presence.

You can check out the Clubhouse ‘Creator Commons’ hub here.

Socialmediatoday.com

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Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots

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Elon Musk's Team Asks for More Data to Complete Assessment of Twitter Bots

Okay, let’s just check in on the latest with the Twitter/Elon Musk takeover saga, and where things are placed to close out the week.

According to the latest reports, Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app. This comes after Musk questioned Twitter’s claim that bots and fake accounts make up only 5% of its active user base, and said that his Twitter takeover deal could not go ahead unless Twitter could produce more evidence to support this figure.

Which Twitter did, by providing Musk with access to its ‘full firehose’ of tweets over a given period, which it shared with Musk’s team back on June 8th. Musk’s group has now had that data for a couple of weeks, but this week, it said that this info is not enough to go on, and that it needs even more insight from Twitter to make its judgment.

And after initially resisting calls for more data access, Twitter has now reportedly relented and handed over more tweet data access to Musk’s team.

Which may or may not be a concern, depending on how you see it.

In its initial data dump, Twitter reportedly gave Musk’s team info on:

  • Total user tweets (within a given time period)
  • Data on which devices were used

As noted, Musk’s team says that this has not provided it with the insight that it needs to conduct an accurate analysis of potential bot activity, so Twitter has now provided Musk with more ‘real-time API data’.

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It’s not clear whether that means that Twitter has provided everything that its API systems can provide, but that could mean that Musk’s team can now access:

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  • Real-time info on tweet text and visual elements/attachments
  • Data on retweets, replies, and quote Tweets for each
  • Data on tweet author, mentioned users, tagged locations, hashtag and cashtag symbols, etc
  • Date, time, location, device info

That should satisfy any analytical needs to uncover potential bot trends, and get a better handle on Twitter’s bot problem, though it also means that Musk has all your tweet info – which, again, it’s worth noting, Twitter up till now had been hesitant to provide.

I’m sure it’s fine. Musk’s team is beholden to disclosure laws around such, so it’s not like they can do anything much with that info anyway, in a legal sense. But the idea that the sometimes erratic Elon Musk now has all the tweets could be a little concerning for some.

But Twitter likely had to provide what it can, and if Musk is going to become CEO of the app soon anyway, he’s going to have access to all of that data either way.

But still, given Musk and Co’s past history of undermining and attacking critics, sacking trouble maker employees and digging up potential dirt on rivals, it sits a little uneasy.

Should be fine. No problems – no need to go deleting all your DMs (which are likely not included in the data that Twitter has provided at this stage).

According to reports, Musk’s team says that it now has the info it needs to make its assessment of bot activity, which should see the deal move forward (or not) sometime soon.

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Of course, no one knows what exactly is going to happen next, and whether Musk’s team will look to renegotiate, or even back out of the deal entirely as a result of its bot analysis. But it does seem like, one way or another, Musk will be forced to go ahead with the $44 billion transaction, with Twitter’s past bot reporting methodology already accepted by the SEC, giving it legal grounding to argue that it’s acted in good faith, regardless of what Musk’s team finds.

The next steps then, according to Musk, would be securing debt financing and gaining Twitter shareholder approval, clearing the last hurdles for Musk to change the app’s name to ‘Telsla Social’, and add a million references to ‘420’ into the platforms various terms and conditions.

Because of the memes, because weed jokes are still funny to the richest man in the world – because he vacillates between inspired genius and a massive nerd who now gets to play out some fantasy of being cool.

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Or something. Who knows what goes on in Elon Musk’s head – which is also why most are hesitant to bet against him, as nobody knows if and how he might be able to fix Twitter, and whether this is a great investment or a massive disaster.

It seems like we may soon find out. Maybe. Who knows. Either way, the memes should be great.



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