Connect with us

SOCIAL

Clubhouse Launches ‘Creator Commons’ Resource Hub to Help Guide Your Platform Strategy

Published

on

Amid the rising discussion around newer audio social tools, and Twitter Spaces specifically, it seems, in many respects, like Clubhouse is now taking a back seat.

The much-hyped app hit download peaks earlier in the year, but has now simmered down, with its broader opening, shifting out of invite-only beta, helping it reach new audiences, but also reducing its exclusivity, and lessening the cool-factor of the platform.

Does that mean that Clubhouse is on the way out, or is there still opportunity in Clubs that many are now overlooking?

The only way to know for sure is to get involved – and if you are looking to pay the Clubhouse a visit, its new info and insights hub will help you get a better understanding of the app, and the potential opportunities of its various Rooms and features.

Clubhouse’s ‘Creator Commons’ provides helpful insights into all aspects of Clubhouse usage, and how you can boost your presence.

Clubhouse Creator Commons

As you can see here, the info hub features various elements, and includes detailed overviews of exactly how Clubs and Rooms work, and how you can get involved in each.

Clubhouse Creator Commons

There are also notes on brand usage specifically, and while Clubhouse doesn’t provide analytics data (which it is working on), there are pointers on how you can track your in-app performance, and what elements you should be looking at.

There’s also a ‘Brands and Monetization’ overview, which includes info on payments and sponsors in Rooms.

It’s a helpful resource for those considering the app, and its potential for marketing – and with the holiday period coming up, now may well be the best time to examine the opportunity of the app, and whether it could help to boost your branding efforts.

But the bigger question, of course, is can Clubhouse continue to grow, as competition rises in the space.

Advertisement

The original social audio platform, Clubhouse quickly rose to 2 million active users earlier this year, before slowing up as copycat options like Twitter Spaces started to infiltrate the market. Clubhouse downloads accelerated again upon the release of its Android app, and the aforementioned expansion of app access, but as Spaces continues to evolve, and Twitter eyes the next stage of Spaces development, interest in Clubhouse does appear to have waned significantly, particularly in western markets.

But still, there are opportunities.

Right now, Clubhouse is reportedly sitting on around 12m users, while it’s hosting some 600,000 rooms per day, up from 300,000 back in May. The app has seen particularly significant growth in India, where Android is clearly the dominant OS, and where users have welcomed the open opportunity of live discussion, partnered with the more data-friendly audio-only approach.

Twitter has struggled to expand its presence in the Indian market (currently on 22m Indian users), so Spaces is seemingly not as significant a threat to Clubhouse in the region, while Twitter has also come under more intense scrutiny from Indian officials of late in regards to the content that it allows, and removes, from its site.

Spaces, then, could be a challenging element for Twitter to boost in any major way, which could see Clubhouse benefit – but it does also seem like only a matter of time before Indian regulators also take more interest in what’s happening in Clubhouse as well.

At the same time, Facebook has more than 340 million Indian users, and the gradual expansion of its Audio Rooms option could also pose a challenge, which may stifle Clubhouse’s growth.

It’s difficult, then, to predict what the future holds for Clubhouse. Clearly, based on its various promotions, India is now a key market, and it could be that Clubhouse is able to carve a niche for itself in the region, and become a more significant, enduring platform through that effort.

But it’s still too early to say, and with the bigger players continuing to invest in their own audio social options, it will be an increasingly steep hill to climb, but maybe not insurmountable for the app, if it can find its fit.

Advertisement

Its Creator Commons hub is another key element in facilitating broader growth, and encouraging more usage – and maybe, through strengthening its ties, and tools for creators, that could help Clubhouse solidify its presence.

You can check out the Clubhouse ‘Creator Commons’ hub here.

Socialmediatoday.com

Advertisement

SOCIAL

Meta Announces New Privacy-Focused Ad Targeting Solutions, Improvements in Automated Targeting

Published

on

NFTs are Coming to Facebook and Instagram – Whether You Like Them or Not

With Apple’s ATT data privacy update changing the game for app-based advertisers, Meta has been one of the biggest losers, with the company projecting up to $10 billion in revenue loss this year alone based on the amount of users opting out of data tracking in its apps.

Of course, part of that is due to Meta’s poor reputation on data privacy and protection, with the high-profile Cambridge Analytica case, in particular, shining a light on the platform’s past lax privacy measures, which have led to misuse.

But Meta has evolved its processes, and it’s now looking to ensure that it’s providing more data-protective solutions that will help advertisers maximize their campaigns, while also aligning with broader industry shifts.

On this front, Meta has today outlined a range of new ad measures, beginning with a new element within its Advantage ad suite, which incorporates Meta’s various ad automation and AI-based tools.

As explained by Meta:

“We’re rolling out Advantage custom audience, a new targeting automation product that leverages an advertiser’s Custom Audience to reach new and existing customers. This is similar to Lookalike audiences that find people who are likely to be interested in your business, except that Advantage custom audience goes beyond the 1%, 5% or 10% similarity ranges you are used to, while also prioritizing delivery of ads to people in your Custom Audience.”

Expanding the matching depth for Custom Audiences could be big, with the process guided by Meta’s evolving machine learning tools to help maximize campaign performance with less manual effort.

Advertisement

Many performance advertisers have noted the improvement in Meta’s automated targeting tools, and with broader matching options to work with, it could be a good way to improve reach and response. Likely worthy of an experiment at least.

Meta’s also updating its Click to Messenger ads, with a new optimization that will target users more likely to make a purchase via a message thread.

Typically, we show Click to Messenger ads to people who are most likely to initiate a conversation with a business on WhatsApp, Messenger or Instagram Direct. With this update, we’re introducing the ability for advertisers to run Click to Messenger ads which will reach the people who are most likely to make a purchase in a thread.”

That adds another dimension to Click to Messenger targeting, which could help to optimize reach to people that are more likely to buy in-stream. Meta’s also adding a new ad format for lead generation which will funnel customers to either Messenger or a form, depending on which one the customer is most likely to interact with.

Meta’s also made improvements to its privacy solutions, including its Private Lift Measurement product. While at the same time, it’s also been working with various academics to study the impacts of the privacy shift.

“For example, we collaborated with academics from Northwestern University and the University of Chicago to better understand the value of offsite data for ads personalization, in part to help guide the development of solutions that leverage privacy-enhancing technologies. The research reveals that advertisers’ costs increased by 37% when removing offsite data from the ad delivery system with outsized impact on smaller advertisers in CPG, retail, and e-commerce, who are often more reliant on digital performance advertising than larger, more established companies.”

So while Meta’s working to build more privacy-protective processes, it’s also looking to highlight the impacts that these changes will have on the broader industry, as it pushes the big platforms to factor such into their future changes and shifts.

Finally, Meta’s also looking to help advertisers to prepare for the next stage of digital connection, partnering with Coursera on a new, free course called “What is the metaverse?”

Advertisement

“This course explains what the metaverse is, what we know about it today and what it means for the future of work, play and life. We’re working with partners like Coursera to give people, businesses, creators and developers the tools needed to succeed as the metaverse takes shape.”

Though you will be getting Meta’s interpretation of what ‘metaverse’ means, which may not be exactly how it plays out. Meta’s increasingly keen to impress its vision of the metaverse future onto anyone who’ll listen, but it’s also important to note that the metaverse does not exist, and will not exist in a fully-functional, interoperable way for some time yet.

Still, it may be worth tuning in, and getting some insight into Meta’s future vision, and how it relates to advertising and brand reach.

You can pre-enroll to the new ‘What is the Metaverse’?’ course here.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish