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Instagram Provides New Options to Manage How IGTV Previews Appear in the Main Feed and Discover

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Instagram has added some new tools to help IGTV creators manage how their content appears when it’s listed in the main feed, and within the Discover tab.

Back in April, Instagram rolled out a set of new updates for IGTV, which included enabling creators to share the first 15 seconds of their IGTV video in Stories (with the rest available via ‘swipe-up’ link), while also improving the display options within the Discover tab.

Now, it’s also enabling creators to edit the preview image and thumbnail displayed for their IGTV clips.

IGTV update

As you can see in this screenshot, posted by Sumeet Rajpal (and shared by Matt Navarra), there are now more options to control how your IGTV video previews are displayed, with ‘profile cover’ relating to the thumbnail shown in Discover feeds.

IGTV listings

The changes are relatively small, but with Instagram rolling out IGTV monetization, they could play an important role in enabling creators to maximize their content engagement, and build their presence within the app.

IGTV monetization is a major step, and while Instagram’s dedicated, longer-form video platform hasn’t taken off as yet, if more creators are able to generate significant income from their IGTV efforts, that will give them more reason to focus on posting, consistently, to the app. 

Which is why Instagram needs controls like these to help creators maximize their efforts. As you can also see in the above screenshot, Instagram now also enables IGTV creators to cross-post to Facebook Watch, boosting potential exposure for their uploads.

It remains to be seen whether IGTV or Facebook Watch will ever provide any real competition for YouTube, but engaging top creators – and subsequently, their fans – is a key element. 

This is another small step in that direction. 

Socialmediatoday.com

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

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WhatsApp Launches ‘Call Links’ to Better Facilitate Group Audio and Video Chats

WhatsApp has announced the launch of a new Call Links feature, which, as it sounds, will enable you to share a link to invite others to join a group chat in the app.

As you can see in these examples, you’ll now be able to create dedicated URL links for WhatsApp group video and audio chats, which will make it easier for others to join the discussion in the app.

When available (the option is being rolled out this week), you’ll be able to see the Call Link option within your ‘Calls’ tab, enabling you to create a shareable link to get people into your chats.

It could be an easy way to help enhance community connection, and facilitate engagement, while brands could also use the option to better connect with influencers and advocates, in a more direct, intimate way.

For example, you could run an exclusive chat to discuss your upcoming product launch, or seek feedback on potential updates. Meta’s says that it’s also working on secure, encrypted video calling for up to 32 people as well, so there could soon be a range of ways to use the option as a means to spotlight specific audience segments and engage with them direct.

And with more engagement switching to messaging tools, that’s definitely worth considering.

Indeed, as part of a recent product announcement, Meta CEO Mark Zuckerberg noted that:

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Most people use feeds to discover content and use messaging for deeper connections.”

As such, it may be time to start considering how you can lean into this shift, and better align with how users are now connecting, in order to maximize community and engagement.

Feeds are increasingly being overtaken by entertainment, so if you want to tap into the connective benefits of the medium, that may no longer be the place to be to reach your fans.

Messaging, and messaging groups, could be an important consideration going forward, and these new tools provide more options on this front.



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