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Everything You Need to Know About TikTok [Infographic]

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Following its launch back in 2016, TikTok has shot to the top of the download charts, becoming one of the most downloaded apps of the decade, despite only being available in the latter half.

Capturing the zeitgeist and imagination of younger users, TikTok has proven immensely popular, with millions of people across the world engaging in the app. Younger users are drawn to the simplicity of the premise, much like Vine, creating short videos set to music. The whole premise of the app centers on simple entertainment – frequently silly and fun.

This presents significant opportunity for savvy businesses. With a variety of different marketing approaches and tools available, there’s huge potential scope for advertising and marketing on TikTok. 

With so many businesses looking to utilize the power of TikTok marketing, the team at VizionOnline decided to create a quick infographic overview of everything that you need to know about the app, its userbase, and how you can use it within your marketing efforts.

When it comes to utilizing social media for your business, it’s important to have all the facts and details on hand. This quick primer will tell you everything you need to know to get your business started on TikTok – which may also help you get a leg up on the competition.

TikTok infographic

Socialmediatoday.com

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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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