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LinkedIn Shares New Insights Into AI Adoption and How Various Industries Are Being Impacted

Published

4 months ago

August 16, 2023

LinkedIn Shares New Insights Into AI Adoption and How Various Industries Are Being Impacted

How is the evolution of generative AI impacting various professions, and what should you be considering to maximize your own skills in the evolving AI field?

These are some of the elements that LinkedIn’s looking to dig into with its new “AI at Work” report, which looks at key AI trends, based on LinkedIn data, to pinpoint key shifts.

You can download the full 30-page report here, which LinkedIn says is the first in what will be a quarterly series, but in this post, we’ll take a look at some of the key notes.

First off, LinkedIn provides a general overview of the latest workforce shifts as a result of AI development.

As per the report:

“Not only are job postings increasing, but we’re seeing more LinkedIn members around the globe adding AI skills to their profiles than ever before. We’ve seen a 21x increase in the share of global English-language job postings that mention new AI technologies such as GPT or ChatGPT since November 2022. In June 2023, the number of AI-skilled members was 9x larger than in January 2016, globally.”

The report also says that 47% of US executives believe that using generative AI will increase productivity. Which is a scary concept in some ways, in that it likely points to businesses seeking to use AI tools to reduce their reliance on human labor. But at the same time, generative AI tools are mostly assistive, and they require direct human input to maximize their value, and ensure accuracy.

So you probably won’t be losing your job to AI just yet.

But then again…

As you can see in this overview, only a fraction of US executives plan to cut roles as a result of broader AI adoption, though most also don’t exactly know what the full implications of AI will be for their organization as yet. It’ll take time for this to develop, as people find new ways to implement these tools, and as the tools themselves continue to advance, but these stats reflect the current state, where such processes can help to increase efficiency, but aren’t complete alternatives as such.

The report also looks at where AI skills are on the rise, based on LinkedIn profile updates, as well as the industries that are seeing more AI adaptation.

The report also looks at the top roles likely to be impacted by the expanded adoption of generative AI (GAI), and how it can assist in each.

Again, the report underlines that generative AI tools are not able to replace these roles wholesale, but they could provide assistance, in a range of ways, which could make professionals in these positions more efficient.

It’s an interesting overview of the state of AI adoption, based on how people are listing such skills on their LinkedIn profile, which points to new opportunities for learning and development, in a range of fields.

It could be worth staying in touch with these shifts, and considering how these findings relate to your day-to-day approach.

You can download LinkedIn’s full “Future of Work Report: AI at Work” report here.

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TikTok announces $1.5 bn deal to restart Indonesia online shopping business

Published

5 hours ago

December 11, 2023

Entireweb News Bot

TikTok has around a billion montly users and its growth among young people far outstrips its competitors – Copyright AFP/File SEBASTIEN BOZON

Chinese-owned short video app TikTok on Monday announced a $1.5 billion investment in GoTo group in a deal that would allow it to restart its online shop in Indonesia, the companies said in a statement.

Under the deal, TikTok Shop will be merged into GoTo’s Tokopedia, and TikTok will have a controlling stake in that entity.

“TikTok has committed to invest over US$1.5 billion in the enlarged entity over time, to provide future funding required by the business, without additional dilution to GoTo,” the Indonesian firm said.

“TikTok, Tokopedia and GoTo will transform Indonesia’s e-commerce sector, creating millions of new job opportunities over the next five years.”

“The strategic partnership will commence with a pilot period carried out in close consultation with and supervision by the relevant regulators,” GoTo said, adding that it expected the deal to close in 2024.

TikTok in October shut down its online shop in Indonesia, one of its biggest markets.

That came days after Southeast Asia’s largest economy banned sales on social media to protect millions of small businesses.

The regulation means social media firms cannot conduct direct transactions but only promote products on their platforms in Indonesia, the first country in the region to act against TikTok’s growing popularity as an e-commerce site.

Indonesia’s e-commerce market is dominated by platforms such as Tokopedia, Shopee and Lazada but TikTok Shop gained a significant market share since launching in 2021.

Indonesia, with 125 million users, is TikTok’s second-largest global market after the United States, according to company figures.

The Indonesian ban came after calls grew for regulation governing social media and e-commerce, with offline sellers seeing their livelihoods threatened by the sale of cheaper products on TikTok Shop and other platforms.

The regulation was yet another setback for TikTok, which has faced intense scrutiny in the United States and other nations in recent months over users’ data security and the company’s alleged ties to the Chinese government.

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TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

Published

11 hours ago

December 11, 2023

Entireweb News Bot

TikTok spends $1.5B on Tokopedia JV to get around Jakarta social e-commerce ban

Just two months ago, ByteDance-owned TikTok abruptly closed its shopping platform in Indonesia to comply with surprise regulations from the Southeast Asian country’s government. Jakarta ordered social media companies like TikTok and Facebook to stop selling goods on their platforms, demanding a separation of social media and e-commerce services.

TikTok now seems to have found a way to revive its e-commerce dreams in Indonesia by spending billions to start a joint venture with Indonesian tech giant GoTo. On Monday, the two companies announced that TikTok Shop will now be available on GoTo’s Tokopedia platform.

“Tokopedia and TikTok Shop Indonesia’s businesses will be combined under the existing PT Tokopedia entity in which TikTok will take a controlling stake. The shopping features within the TikTok app in Indonesia will be operated and maintained by the enlarged entity,” TikTok said in a statement Monday.

TikTok will invest over $1.5 billion into Tokopedia, taking a 75% stake in the platform. GoTo will remain an ecosystem partner to Tokopedia and receive an “ongoing revenue stream from Tokopedia commensurate with its scale and growth,” but will not be required to continue funding the platform. Further funding from TikTok also won’t reduce GoTo’s remaining 25% stake.

Getting back into the Indonesian ecommerce market will be a win for TikTok. Indonesia, which is the platform’s largest market outside of the U.S., is key to Tiktok’s online shopping aspirations. In June, CEO Shou Zi Chew pledged to “invest billions in Indonesia and Southeast Asia over the next few years.”

ByteDance wants to replicate its Chinese e-commerce successaround the globe. Last year, consumers spent in China 1.41 trillion yuan ($196 billion) on products sold on Douyin, the version of TikTok for the Chinese market, The Information reported in January. ByteDance, through TikTok, is expanding its online shopping services in both Southeast Asia and the U.S. Yet the company is struggling to win over American consumers: The Information reported in August that U.S. shoppers are spending just $4 million a day, equivalent to $1.4 billion over a whole year, on goods sold on the social media platform. (TikTok officially launched TikTok Shop in the U.S. in September, though sellers have complained about a flood of low-quality products on the platform).

Before Indonesia imposed its ban in September, the country’s president, Joko Widodo, complained that social media platforms were threatening local micro-, small- and medium-sized enterprises. Government officials also accused TikTok of engaging in predatory pricing.

GoTo’s deal with TikTok means the Indonesian tech giant is giving up its majority ownership of Tokopedia . Tokopedia started in 2008 and grew to be one of Indonesia’s largest e-commerce platforms. The company merged with ride-hailing startup GoJek in 2021, becoming GoTo Group. The company debuted on Jakarta’s stock exchange in April last year.

Yet the company has struggled to wow investors since then. GoTo has yet to make a profit since becoming a public company. The tech firm reported 2.4 trillion Indonesian rupiah ($147 million) in net losses last quarter, significantly less than the 6.7 trillion rupiah ($428 million) it lost this time last year.

Investors do not appear to be thrilled by the news of GoTo’s TikTok partnership. Shares fell by over 19% by 2:30pm Indonesia time on Monday, erasing gains made late last week as rumors began to build of the new partnership.

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How to Train ChatGPT to Write in Your Brand’s Tone of Voice [Infographic]

Published

18 hours ago

December 11, 2023

Entireweb News Bot

Are you looking for ways to improve your ChatGPT output? Want to train it to write in a more unique tone of voice, in order to better suit your branding?

The Creative Marketer shares his ChatGPT prompt tips in this infographic. To enact these, add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

TCM breaks things down into the following categories: