SOCIAL
LinkedIn Shares New Insights Into AI Adoption and How Various Industries Are Being Impacted
How is the evolution of generative AI impacting various professions, and what should you be considering to maximize your own skills in the evolving AI field?
These are some of the elements that LinkedIn’s looking to dig into with its new “AI at Work” report, which looks at key AI trends, based on LinkedIn data, to pinpoint key shifts.
You can download the full 30-page report here, which LinkedIn says is the first in what will be a quarterly series, but in this post, we’ll take a look at some of the key notes.
First off, LinkedIn provides a general overview of the latest workforce shifts as a result of AI development.
As per the report:
“Not only are job postings increasing, but we’re seeing more LinkedIn members around the globe adding AI skills to their profiles than ever before. We’ve seen a 21x increase in the share of global English-language job postings that mention new AI technologies such as GPT or ChatGPT since November 2022. In June 2023, the number of AI-skilled members was 9x larger than in January 2016, globally.”
The report also says that 47% of US executives believe that using generative AI will increase productivity. Which is a scary concept in some ways, in that it likely points to businesses seeking to use AI tools to reduce their reliance on human labor. But at the same time, generative AI tools are mostly assistive, and they require direct human input to maximize their value, and ensure accuracy.
So you probably won’t be losing your job to AI just yet.
But then again…
As you can see in this overview, only a fraction of US executives plan to cut roles as a result of broader AI adoption, though most also don’t exactly know what the full implications of AI will be for their organization as yet. It’ll take time for this to develop, as people find new ways to implement these tools, and as the tools themselves continue to advance, but these stats reflect the current state, where such processes can help to increase efficiency, but aren’t complete alternatives as such.
The report also looks at where AI skills are on the rise, based on LinkedIn profile updates, as well as the industries that are seeing more AI adaptation.
The report also looks at the top roles likely to be impacted by the expanded adoption of generative AI (GAI), and how it can assist in each.
Again, the report underlines that generative AI tools are not able to replace these roles wholesale, but they could provide assistance, in a range of ways, which could make professionals in these positions more efficient.
It’s an interesting overview of the state of AI adoption, based on how people are listing such skills on their LinkedIn profile, which points to new opportunities for learning and development, in a range of fields.
It could be worth staying in touch with these shifts, and considering how these findings relate to your day-to-day approach.
You can download LinkedIn’s full “Future of Work Report: AI at Work” report here.
SOCIAL
Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?
In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.
The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.
According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.
Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.
Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.
The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.
This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.
Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.
As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?
Only time will tell.
SOCIAL
Catering to specific audience boosts your business, says accountant turned coach
While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.
When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.
“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.
Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.
“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â
“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.
“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.
Watch the video for more of Sandra Parker’s biggest lessons.
SOCIAL
Instagram Tests Live-Stream Games to Enhance Engagement
Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.
As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.
That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.
Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.
That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.
Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.
Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.
We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.
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