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LinkedIn Shares New Insights into Maximize Response to Your InMail Messages

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LinkedIn Shares New Insights into Maximize Response to Your InMail Messages

LinkedIn has published a new analysis of the best approaches to InMail, and maximizing DM opens in the app, based on ‘tens of millions of InMails’ sent between May 2021 and April 2022 in the app.

Which is primarily focused on recruiters – though really, a broad range of people use InMail to get in touch with people on LinkedIn, for different purpose, and many of the findings will apply in a more general sense.

But LinkedIn does make note of the option as a key recruitment tool.

As per LinkedIn:

More responses mean recruiters get more bang for their buck from their InMail allotment. That’s because recruiters earn an InMail credit back if their message receives a response within 90 days (even if it’s a negative one). So, response rates not only reflect candidate engagement but also recruiter efficiency. But what kind of InMails actually drive higher response rates and how can recruiters improve their own InMail response rate?”

It’s worth checking out the full report if you’re looking to use LinkedIn mail within your digital marketing approach, but in summary, LinkedIn’s key findings are:

  • Shorter InMails perform significantly better than longer ones
  • Avoid sending InMails on Saturday (and probably Friday too)
  • Personalized InMails perform about 15% better than ones sent in bulk
  • Candidates who are “Recommended Matches” or “Open to Work” are about 35% more likely to respond than others

Which is much the same as what LinkedIn recommended in response to the same report last year, which underlines the value of these notes as guide points for your InMail approach.

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Here’s a more in-depth overview of LinkedIn’s findings:

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First off, on message length – LinkedIn says that InMails under 400 characters perform best.

As you can see here, there’s essentially a sliding scale of engagement with InMails, based on length.

“The response rate for the shortest InMails is 22% higher than the average response rate for all InMails. By the same measure, the response rate for the longest InMails is 11% below the average rate.” 

Of course, this entirely depends on your message, and getting people to engage with what you’re trying to communicate. As such, there are no definitive rules, but the findings do provide some guidance as to how you can look to boost response to your in-app messages.

LinkedIn also provides an example of a great InMail under 400 characters.

LinkedIn InMail example

Though LinkedIn also notes that its data may also be slightly skewed due to the scarcity of shorter InMails in its dataset.

LinkedIn InMail study

As you can see here, only 10% of the messages sent on LinkedIn are under 400 characters, so while they do perform better, that may also be because they stand out more, due to most messages asking for more user attention.

Which would still suggest that it’s an effective approach, but it could be another element to consider.

LinkedIn also notes that sending InMails on a Friday or Saturday generally results in poorer response.

LinkedIn InMail study

Every other day is pretty even on response rate, though LinkedIn says that Mondays are the best days to send your messages.

That said, plenty of InMails are being sent on Fridays.

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LinkedIn InMail study

As LinkedIn notes:

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“If you’re about to send that InMail on a Friday afternoon, consider scheduling it for Monday morning instead.”

LinkedIn also provides some more specific stats on InMail performance, noting that messages that are sent individually see response rates roughly 15% higher than InMails sent in bulk.

LinkedIn InMail study

Which makes sense – no one wants to get a generic ‘Hi ***, I noticed that you’re interested in ***’ template email, as they mostly feel untargeted and spammy. Even the slightest personal touch can add a lot to email engagement, and entice more interest.

LinkedIn also notes that the InMail response rate for candidates who indicate that they’re “Open to Work” is 37% higher than the rate for others, while candidates found in Recommended Matches are up to 35% more likely to accept InMails than candidates found in Recruiter search alone.

LinkedIn InMail study

Which are obviously, again, more recruiter-specific data points, but it’s worth noting in the sense that you can glean from a user profile whether they’re looking to be contacted or not. That could also relate to freelance services listings, their career summary, their profile headline, etc.

Again, there’s a lot of good data here, and while it is based on analysis of recruiter InMails, it is worth noting the various trends for consideration in your LinkedIn messaging approaches.

You can read LinkedIn’s full InMail response report here.

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‘Crime not to help’: South Korean ex-SEAL has no Ukraine regrets

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South Korean Navy SEAL turned YouTuber Ken Rhee told AFP he has no regrets about his decision to fight in Ukraine

South Korean Navy SEAL turned YouTuber Ken Rhee told AFP he has no regrets about his decision to fight in Ukraine – Copyright AFP Jung Yeon-je

Cat Barton and Kang Jin-kyu

A former South Korean Navy SEAL turned YouTuber who risked jail time to leave Seoul and fight for Ukraine says it would have been a “crime” not to use his skills to help.

Ken Rhee, an ex-special warfare officer, signed up at the Ukrainian Embassy in Seoul the moment President Volodymyr Zelensky asked for global volunteers and was fighting on the front lines near Kyiv by early March.

To get there, he had to break South Korean law — Seoul banned its citizens from travelling to Ukraine, and Rhee, who was injured in a fall while leading a special operations patrol there, was met at the airport by 15 police officers on his return.

But the celebrity ex-soldier, who has a YouTube channel with 700,000 followers and documented much of his Ukraine experience on his popular Instagram account, says he has no regrets.

“You’re walking down the beach and you see a sign by the water saying ‘no swimming’ — but you see someone drowning. It’s a crime not to help. That’s how I see it,” he told AFP.

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Rhee was born in South Korea but raised in the United States. He attended the Virginia Military Institute and planned to join the US Navy SEALS, but his father — a “patriot”, he says — convinced his son to return to South Korea to enlist.

He served for seven years, undergoing both US and Korean SEAL training and doing multiple stints in war zones in Somalia and Iraq before leaving to set up a defence consultancy.

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“I have the skillset. I have the experience. I was in two different wars, and going to Ukraine, I knew I could help,” he said, adding that he viewed breaking South Korea’s passport law to leave as equivalent to a “traffic violation”.

– Backlash in Korea –

But the reaction in South Korea — where Rhee shot to fame as a trainer in the popular YouTube series “Fake Men” — was swift and unforgiving.

“It was instant. People in Korea, they just criticised me about breaking the law,” said Rhee.

His critics claim the 38-year-old’s decision was criminally irresponsible, and point to his posting of war footage on his YouTube and Instagram accounts as evidence of showboating.

Rhee says he tries not to let the furore get to him. “I think it’s pretty obvious who the good guys are and who the bad guys are,” he said of Russia and Ukraine. 

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On his first day on the frontline in Irpin — which he describes as “the Wild West” and “chaos” — he says he witnessed Russian war crimes.

“I saw a civilian get shot. He was driving… and they shot him through the windshield and he died in front of us,” he said.

“It was like: there’s my proof. There’s definitely war crimes going on. It reminded me and my teammates what we were doing and why we were there,” he said.

Because of his military training, Rhee was told to set up his own team, so he recruited other volunteers with combat experience and set up a multi-national special operations group.

See also  LinkedIn Data Reveals What Type of InMail Gets Best Results

“I was eating Canadian MREs. My gun was from the Czech Republic. I have a Javelin missile from the United States. I have a rocket that’s from Germany… but nothing is Korean,” he said.

He tried to take his Korean-made night vision goggles but was not given government export permission. Seoul has provided non-lethal aid to Kyiv, but Rhee said they could do more.

“Korea has state-of-the-art equipment… they’re very good at making weapons,” he said.

– ‘See you in Taiwan’ –

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Russia said this week that 13 South Koreans had travelled to Ukraine — including four who were killed. Seoul said it was trying to verify the claims.

Although Rhee did not know the fate of all his teammates, he said “a lot of my friends have died”.

“I don’t want my friends’ sacrifices to be forgotten,” he said, adding that he plans to write a book — and maybe a screenplay — about his team’s experiences.

But first, he needs to deal with the official repercussions of his trip. He is quietly optimistic South Korea’s new conservative administration won’t put him in jail.

Rhee is not allowed to leave the country until his case is resolved, and is receiving treatment for his injuries. But he hopes one day to fight alongside his teammates again, for a cause they believe in.

The joke as people left the frontline was: “See you in Taiwan,” he said, referring darkly to the risk that Beijing will follow Moscow’s lead and invade a neighbouring democracy.

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