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Meta Provides Explicit Controls for Users to Remove Their Data From Generative AI Training Sets

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Meta Provides Explicit Controls for Users to Remove Their Data From Generative AI Training Sets

As the use of generative AI tools continues to rise, Meta is adding some new controls that’ll enable users to opt out of having their personal data included in AI model training, via a new form on its Privacy Center hub.

As you can see in this form, Meta will now enable users to “delete any personal information from third parties used for generative AI” via a simple form feedback process, which will provide more control over such for regular users.

Meta has also added a new generative AI overview in its Privacy Center, which includes a broad description of the various ways in which generative AI models are trained, and the part that your Meta data can play in that process.

As per Meta:

Since it takes such a large amount of data to teach effective models, a combination of sources are used for training. These sources include information that is publicly available online and licensed information, as well as information from Meta’s products and services. When we collect public information from the internet or license data from other providers to train our models, it may include personal information. For example, if we collect a public blog post it may include the author’s name and contact information. When we do get personal information as part of this public and licensed data that we use to train our models, we don’t specifically link this data to any Meta account.

Based on this, Meta’s looking to increase people’s awareness, and control over such usage.

We have a responsibility to protect people’s privacy and have teams dedicated to this work for everything we build. We have a robust internal Privacy Review process that helps ensure we are using data at Meta responsibly for our products, including generative AI. We work to identify potential privacy risks that involve the collection, use or sharing of personal information and develop ways to reduce those risks to people’s privacy.”

The update comes as the new EU DSA rules come into effect, which will also provide more control over personal data, and how it’s used by online platforms. As such, it could be that Meta’s looking to get ahead of the next EU provisions with this update, with the DSA already specifying that social platforms need to provide more data control options as standard in their apps.

It seems inevitable that generative AI usage will also be incorporated into the same, while many artists are also pushing for new laws that would enable them to remove their works from the training sets for AI models.

Though it remains a legal gray area. The use of publicly available content to create something new, even if that new creation is derivative, is not a consideration that’s been built into copyright law as such, and it’ll take some time, and various test cases, to update the rules around unintended or undesired use. As such, providing the option for people to remove their own information, and work, will become a much bigger focus moving forward, which Meta is looking to get ahead of the curve on here.

Meta also notes that it’s looking to make a bigger push into generative AI soon.

We’re investing so much in this space because we believe in the benefits that generative AI can provide for creators and businesses around the world. To train effective models to unlock these advancements, a significant amount of information is needed from publicly available and licensed sources. We keep training data for as long as we need it on a case-by-case basis to ensure an AI model is operating appropriately, safely and efficiently. We also may keep it to protect our or other’s interests, or comply with legal obligations.

You can expect the usage regulations around generative AI to evolve fast, especially now that the highly litigious record publishing industry is involved.

With that in mind, it makes sense for Meta to get ahead of the next big shift.

You can read Meta’s full “Privacy and Generative AI” data usage overview here.

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Gaza and Instagram make an explosive mix in Hollywood

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Gal Gadot regularly posts demands for the release of hostages held by Hamas in Gaza

Gal Gadot regularly posts demands for the release of hostages held by Hamas in Gaza – Copyright GETTY IMAGES NORTH AMERICA/AFP/File Drew Angerer

Audrey Pilon-Topkara

Hollywood celebrities are paying the price for taking sides in the Gaza war — plastering their social media accounts with slogans such as “Free Palestine” or “I stand with Israel”.

Israeli actress Gal Gadot, best known for starring in “Wonder Woman”, has expressed unyielding support for her country since October 7, when Hamas fighters burst out of Gaza, killing about 1,200 people, mostly civilians, and taking around 240 hostage, according to Israeli officials.

“I stand with Israel, you should too,” she declared to her 109 million Instagram followers.

She has continued to regularly publish or share posts demanding that Hamas release the civilians it is holding — earning her both approval and criticism.

“While you’re at it, can you use your platform to share all the missing and killed innocent Palestinians too?” a user on X, formerly Twitter, wrote in response to one of her posts.

In reprisal for the October 7 attacks, Israel has pounded the Gaza Strip and launched a ground invasion, killing more than 17,000 people, mostly women and children, according to Gaza’s Hamas government.

The Instagram account of American model Gigi Hadid, who is of Palestinian descent and followed by 79 million, has spent less attention on fashion in recent weeks.

She cited the “systemic mistreatment of the Palestinian people by the government of Israel”.

“Stop spreading lies. You and your sisters are antisemitic,” said one comment, with many others expressing similar views.

Famous stars can generate equally strong admiration and repulsion from the public, especially if they comment on divisive issues.

Well before social media, boxer Muhammad Ali, the actor Jane Fonda and singer Bob Dylan were adored or hated over their opposition to the Vietnam War.

More recently the actors Ben Stiller, Angelina Jolie and Sean Penn showed their support for Ukraine by visiting the country, in moves that were approved by most of their Western fans.

– Insults –

But the Israel-Palestinian issue is more divisive than most, exposing celebrities to even fiercer backlashes.

Kylie Jenner, the half-sister of socialite Kim Kardashian, shared a pro-Israeli post with her 399 million Instagram followers shortly after October 7, which according to US media she deleted an hour later after being hit with insults.

The Oscar-winning actor Susan Sarandon was dropped by her talent agency in November for comments she made at a pro-Palestinian rally, for which she later apologised.

Melissa Barrera, star of the fifth and sixth instalments of the “Scream” franchise, was cut from the cast of the seventh by the producers, who said they had “zero tolerance for anti-Semitism and incitement to hatred”.

The Mexican had denounced what she called “ethnic cleansing” in Gaza.

Celebrities who take sides in the conflict have “a lot to lose and little to gain”, said Nicolas Vanderbiest, founder of the public relations firm Saper Vedere in Brussels.

Producers and sponsors have little appetite for mixing geopolitics and business, he said.

In this issue, two “extremely organised” communities are on the lookout, creating a “herd affect”, Vanderbiest added.

Tom Cruise prevented his own agent from losing her job after she had referred to “genocide” on her Instagram account, according to the cinema trade press.

Celebrities could just stay quiet, but with this conflict there is “pressure to pronounce” and no immunity from criticism, said Jamil Jean-Marc Dakhlia, a professor of information and communication at Sorbonne Nouvelle University in Paris.

“Silence is seen as taking a position,” Dakhlia said. “So we are in a situation where you are forced to take sides, and not necessarily with much nuance.”

American singer and actor Selena Gomez, with 429 million Instagram followers, has been criticised for not taking a stronger stance on the issue.

Along with hundreds of others, including Hadid, singer Jennifer Lopez and actor Joaquin Phoenix, she took a middle road, signing a petition calling for a ceasefire and the safe release of hostages.

Earlier, hundreds of celebrities, including Gadot, had signed an open letter thanking US President Joe Biden for supporting “the Jewish people” and calling for the release of all hostages held by Hamas.

Very few signed both.

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More than 10 million people have signed up for X in December, CEO says By Reuters

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More than 10 million people have signed up for X in December, CEO says By Reuters

© Reuters. FILE PHOTO: ‘X’ logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023. REUTERS/Carlos Barria/File Photo

(Reuters) – More than 10 million people have signed up for X in December, X CEO Linda Yaccarino said in a post on the social media platform on Thursday.

This comes as the company, formerly known as Twitter, risks losing as much $75 million in advertising revenue by the end of the year as major brands pause their marketing campaigns on the platform, according to the New York Times.

X, which does not regularly release user data, could not immediately be reached for comment on how the December sign-ups compared to average or why Yaccarino disclosed the figure. Billionaire owner Elon Musk said in July the site had 540 million monthly users.

Several companies, including Apple (NASDAQ:), Disney, Warner Bros Discovery , Comcast (NASDAQ:), Lions Gate Entertainment , Paramount Global, and IBM (NYSE:) said in November they were pausing their advertisements on X.

Musk cursed advertisers that fled the platform after he agreed with a user who falsely claimed Jewish people were stoking hatred against white people.

A report from watchdog group Media Matters found ads from major companies next to X posts that supported Nazism. The platform filed a lawsuit in late November against Media Matters accusing it of defamation.

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New Guide Highlights Key Considerations for Effective TikTok Ads

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New Guide Highlights Key Considerations for Effective TikTok Ads

Looking to make TikTok a bigger focus of your marketing effort in 2024?

This will help. TikTok recently partnered with creator intelligence platform CreatorIQ to conduct an analysis of the key factors that make for a resonant TikTok promotion, culminating in a 26-page report which covers a range of key notes and tips for your planning.

You can download CreatorIQ’s full TikTok ads guide here, but in this post, we’ll look at some of the key notes.

The report is broken up into five key pillars of TikTok ads creation, which echo much of the best advice that’s been shared for the platform over time.

CreatorIQ’s five key TikTok marketing notes are:

  • Grab attention from the start
  • Foster a personal connection
  • Show your product in action
  • Use high-impact creative elements
  • Close with a clear call to action

For each of these elements, the guide digs deeper into how to enact them, and the critical considerations of each, including stats on effectiveness:

Tips on TikTok-specific trends and tools:

CreatorIQ TikTok Ads Report

As well as case study examples to underline each point:

CreatorIQ TikTok Ads Report

It’s a handy overview, with a range of valuable notes, though the main finding, above all of the creative pointers and advice, is that established creators perform better for TikTok promotions.

As per CreatorIQ:

The report found that creators overwhelmingly make the best-performing TikTok ads, with recommendations carrying more weight than traditional brand advertisements and celebrity spokespeople. In fact, after watching a creator-driven Spark Ad, 57% of TikTok community members say the creator is trustworthy, 56% say they can trust the brand because the creator shared it, and 71% say creator authenticity led them to buy a product.

So while there are a heap of practical notes and pointers for increasing the resonance of your in-app promotions – like this:

CreatorIQ TikTok Ads Report

The key point of emphasis is that creators make better TikToks, and thus, better ads, so partnering with relevant influencers in your niche is still likely a better way to go.

Some good considerations, and some valuable, data-backed tips, which could help to get your TikTok promotion plan on the right track in the new year.

You can download CreatorIQ’s full TikTok marketing report here.

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