This probably doesn’t bode well for LinkedIn’s Sponsored InMail ad offering.
Over the last week, we ran a poll with our LinkedIn audience to get a better sense of what annoys people the most on the platform. And as you can see from the results, ‘Unwanted messages’ were the fairly clear winner.
We also ran the poll in our LinkedIn group, which generated even more responses, but still reflected the same result, in terms of messages leading the way.
At more than 5k combined responses, that’s fairly indicative, and while polls do limit your capacity for context, it does seem that you really should be reassessing your usage of blind outreach DMs in the app.
Among the most annoying DM uses, as outlined by respondents in the comments, were unsolicited product pitches, unwanted DMs from people looking to use LinkedIn as a dating site (do not do this), and people who message you within seconds of connecting, again to sell you things.
Of course, some salespeople will no doubt have had success with these efforts, which they’ll see as validating such process. But the evidence here suggests that these attempts are generally not popular, and that you’d likely be better off finding other ways to first establish a relationship before the pitch.
How can you do that?
By engaging with user posts, posting in relevant communities, and working to make your presence known to those you’re looking to sell to, so it’s not just random outreach.
That takes more effort, and time, but if we can glean anything from these surveys, the message is fairly clear that people don’t want random invasions in their inbox, even if it is only on LinkedIn.
Getting somebody’s email address is a measure of trust, and it’s up to you to ensure that you don’t abuse that. It can seem less intrusive on social platforms, as opposed to reaching their dedicated email inbox, but the principles are the same. If you want to build a business relationship, you should focus on the ‘relationship’ element before that hard sell, otherwise you could be seen as intrusive, inconsiderate, or annoying as a result.
UK eyes big TikTok fine over child privacy lapse
Image: – © AFP Kazuhiro NOGI
Britain on Monday warned it could fine TikTok £27 million ($29 million) over a potential failure to protect children’s privacy on the Chinese-owned video app.
The Information Commissioner’s Office said the social media company “may have processed the data of children under the age of 13 without appropriate parental consent”.
The ICO also found that the short-form video platform may have “failed to provide proper information to its users in a concise, transparent and easily understood way”.
The watchdog has served the group with a notice of intent — which is a legal document that precedes a possible fine — over the possible breach of UK data protection law.
“We all want children to be able to learn and experience the digital world, but with proper data privacy protections,” said Information Commissioner John Edwards.
“Companies providing digital services have a legal duty to put those protections in place, but our provisional view is that TikTok fell short of meeting that requirement.”
In response, TikTok said it disagreed with the ICO’s provisional views and stressed that no final conclusions had been reached.
“While we respect the ICO’s role in safeguarding privacy in the UK, we disagree with the preliminary views expressed and intend to formally respond to the ICO in due course,” TikTok said in a statement.
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