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New Survey Shows that LinkedIn Users Strongly Dislike Unsolicited DMs

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Should You Accept All Connection Requests on LinkedIn?


This probably doesn’t bode well for LinkedIn’s Sponsored InMail ad offering.

Over the last week, we ran a poll with our LinkedIn audience to get a better sense of what annoys people the most on the platform. And as you can see from the results, ‘Unwanted messages’ were the fairly clear winner.

We also ran the poll in our LinkedIn group, which generated even more responses, but still reflected the same result, in terms of messages leading the way.

LinkedIn Survey

At more than 5k combined responses, that’s fairly indicative, and while polls do limit your capacity for context, it does seem that you really should be reassessing your usage of blind outreach DMs in the app.

Among the most annoying DM uses, as outlined by respondents in the comments, were unsolicited product pitches, unwanted DMs from people looking to use LinkedIn as a dating site (do not do this), and people who message you within seconds of connecting, again to sell you things.

Of course, some salespeople will no doubt have had success with these efforts, which they’ll see as validating such process. But the evidence here suggests that these attempts are generally not popular, and that you’d likely be better off finding other ways to first establish a relationship before the pitch.

How can you do that?

By engaging with user posts, posting in relevant communities, and working to make your presence known to those you’re looking to sell to, so it’s not just random outreach.

That takes more effort, and time, but if we can glean anything from these surveys, the message is fairly clear that people don’t want random invasions in their inbox, even if it is only on LinkedIn.

Getting somebody’s email address is a measure of trust, and it’s up to you to ensure that you don’t abuse that. It can seem less intrusive on social platforms, as opposed to reaching their dedicated email inbox, but the principles are the same. If you want to build a business relationship, you should focus on the ‘relationship’ element before that hard sell, otherwise you could be seen as intrusive, inconsiderate, or annoying as a result.



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Podcast Marketing Statistics for Businesses [Infographic]

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Podcast Marketing Statistics for Businesses [Infographic]

Podcasts have become an increasingly popular content format, providing on-demand, topical material covering virtually any subject that you can think of.

Indeed, according to estimates, over 130 million people will listen to podcasts monthly in the US this year, which could also provide significant opportunities for marketers to tap into this captive audience, and reach them with relevant ads and offers.

If you’re considering getting into podcasting or podcast advertising, this will help. The team from Spiralytics have put together a collection of podcast consumption stats and notes, which could help guide your thinking around the format.

Check out the full infographic below.

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17 Content Options for Each Stage of the Sales Journey [Infographic]

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17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

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Meta Soars by Most in Decade, Adding $100 Billion in Value

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Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

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