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South Korea’s prime minister has joined Clubhouse

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After garnering an estimated 8 million downloads since its launch, Clubhouse’s popularity continues across the world and even outside of its original tech-focused seed community.

The latest news comes from East Asia, where Korean media reported this morning that the country’s current prime minister, Chung Sye-kyun, has officially joined the social audio app under the username @gyunvely, making him among the most senior political leaders worldwide to join the burgeoning app. His account was created on Valentine’s Day (February 14th) and was “nominated” by a user using the name of TJ Park (Clubhouse does not have verified profiles).

South Korean Prime Minister Chung Sye-kyun on Clubhouse this weekend. Screenshot by Danny Crichton.

So far, the prime minister has garnered slightly fewer than 500 followers and is following a bit fewer than 200 accounts, perhaps indicating the app’s current reach in one of the world’s most mobile and connected digital economies. His Clubhouse bio reads “노란잠바 그 아저씨” or “That Yellow Jacket Guy,” a reference to the Korean civil defense uniform worn by politicians in times of crisis (such as throughout the COVID-19 pandemic) and which currently serves — in cartoon form — as Chung’s profile picture.

South Korean politicians often wear yellow civil defense uniforms in times of national crisis. Photo by South Korean Presidential Blue House via Getty Images

According to local media reports, Chung spoke in a Clubhouse room for over an hour with fellow Democratic Party of Korea member Jung Cheong-rae. In a public Facebook post yesterday, the prime minister said that “I heard this [app] is ‘hot’ these days so I tried it as a nighttime walk.”

He further said “I was a little startled by the unexpected questions and reactions but the new experience was enjoyable. I think I’ll participate from time to time in the future.” Elaborating, he said “the fact that it’s audio-only and everyone can have a conversation without reserve made me think that it’s a better communication tool than any other social media platforms, especially since currently we’re living in the age of non-face-to-face communication.”

Discussions in the Clubhouse room included questions asking whether it was really him, to more bread-and-butter policy issues like the high price of real estate and physical abuse in the sports world, which has dominated headlines in recent weeks in local media.

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While Clubhouse has become something of a fixture for techies and every form of hustle culture connoisseur imaginable, the app has increasingly made forays into politics that are hardly unknown to other social networks.

Miami’s mayor Francis Suarez has been on Clubhouse to sell his city’s potential for the tech industry. San Francisco district attorney Chesa Boudin joined a “debate” on the platform about the future of SF, while NYC mayoral aspirant and all around UBI nerd Andrew Yang joined a discussion about … himself. Meanwhile, Bitcoin aficionado and itinerant Tesla leader Elon Musk has even proposed bringing Vladimir Putin onto Clubhouse for a live fireside chat.

Yet, as the platform expands globally, the challenges to its open and free-wheeling if somewhat moderated conversations are coming under closer scrutiny. China has now blocked Clubhouse within its borders after a brief period of uncensored conversation.

As Clubhouse continues to garner mainstream legitimacy and interest, questions continue to percolate on the future of the app’s success, such as how it will fund creators and continue to thrive once the world opens up after COVID-19.

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NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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