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Threads Reaches 100 Million Members in Record Time



Threads Reaches 100 Million Members in Record Time

As expected, Meta’s new Threads app has now become the fastest-growing app of all time.

The much anticipated Twitter alternative, launched a day earlier than expected on Wednesday last week, quickly rushed to 30 million sign-ups within 24 hours of release. It then rose to 50 million just hours later, then 70 million within less than two days.

And now, Threads has crossed the 100 million sign-up marker, making it the quickest app to 100 million members.

As you can see in this chart, shared by Quiver Quantative, which is tracking Threads account numbers shown on Instagram pages, the app crossed the 100 million sign-up marker early Monday morning.

Threads’ rapid growth beats out ChatGPT to take the fastest-growing app title, with the ChatGPT app reaching 100 million users in two months earlier this year. So it’s beat it by quite a comfortable margin – though contextually, the situation is a lot different right now than it has been for many other apps, in terms of broad-ranging mobile adoption and data access, while Meta’s also, of course, using the network effects of Instagram to both amplify and simply Threads sign-up.

It’s also worth noting that ‘sign-ups’ and ‘active users’ are two different measurements. And while Threads has succeeded in getting millions of people to create an account, we don’t have any insight into how engaged they are as yet, and how much time they’re spending in the app.

But even getting them there in the first place is a significant first step. And when you also consider that Twitter has around 250 million daily actives, the fact that Threads has gathered so much momentum so quickly bodes well for its potential as a challenger app.

If that’s what it actually is.

Interestingly, Instagram chief Adam Mosseri has noted that the discussion they’re looking to encourage in Threads is a little different to Twitter’s focus, in news and current events.

Threads 100m

So rather than courting journalists and news outlets, as Facebook has done in the past, Meta’s now looking to continue its gradual shift away from news and political discussion, in order to focus on more positive, human interaction and, seemingly, more light entertainment.

So how do you do that, in an algorithmic sense?

This will be a difficult challenge to solve, because the most engaging content, historically, has been posts that trigger emotional response, with the emotions that are most likely to spark virality being anger and joy. And while joy would ideally become the focus in that context, anger is easier to illicit – which is at least part of the reason why we’ve seen the media landscape become so divisive and partisan, as outlets look to generate more attention, and drive more traffic, by tapping into this element.

If you want to go viral, provoke a strong response. This, historically, has been the best way to drive social platform engagement.

So how does Meta counter this, and usher Threads users towards more positive interactions?

Mosseri hasn’t provided a roadmap, but he has said that they’re seeking to amplify content that people are more likely to share with friends, as opposed to public sharing, while he’s also noted that the platform ‘won’t discourage or down-rank news or politics’ as such.

“We just won’t court them the way we have in the past. If we are honest, we were too quick to promise too much to the industry on Facebook in the early 2010s, and it would be a mistake to repeat that.”

Mosseri’s referring to the constant on-again, off-again relationship Meta has had with news publishers in the past – pushing them to build a Facebook following, then taking away their reach, urging them to make video a priority, then de-prioritizing video ranking, creating a separate News tab, then shutting it down.

Given its scale and reach, each of Meta’s decisions in this respect can have a big impact, and according to Mosseri, the company now believes that it was a mistake to use that influence to its own end, given the broader negative impacts that it’s had on publishers, perception of Meta’s business, negative user experience, etc.

The Cambridge Analytica scandal was a major turning point in this respect, in regards to highlighting the influence that Facebook can have on people’s responses, and how Facebook, with data on billions of users, does indeed have the potential to sway political action. That prompted Zuck and Co. to take this element more seriously, and since then, Meta has gradually been evolving its approach, in order to reduce the presence of politics within its main feeds, and re-align engagement around entertainment.

TikTok has also helped to shift Meta’s perspective here, by showing that users are now less keen to hear from friends and family, and more interested in using social platforms as a discovery tool. Social sharing behaviors have evolved, to the point where more friend and family discussion is now occurring in private DM chat groups, as opposed to users sharing to the main feed, which effectively transforms social apps into entertainment feeders, with their algorithms now showing you more content that you may be interested in, from sources that you don’t already follow.

This is the main change in approach that Mosseri is pointing to here, that news and politics no longer needs to be a focus, because Meta doesn’t benefit from that engagement in the same way that it can from highlighting the most entertaining content from across its apps.

News posts will still gain traction, and will remain a part of the broader discussion, but essentially, Meta no longer feels the need to make this a specific focus – it can live without people provoking each other with divisive political takes.

But again, it will be difficult to reduce the amplification of such, given the emotional drivers at play, though Mosseri seems confident that Meta has at least some solutions here.

Speaking of solutions, Mosseri has also pointed to some coming developments for the Threads app, which is still in its very early stages.

So, if you’re wondering:

  • Improved search is coming, beyond the current basic user search option
  • Threads will have active hashtags, which may or may not be necessary in a modern social app, given algorithmic matching and text ID. But they’re coming anyway
  • Yes, there will be a separate following feed, so you don’t have to sift through all those recommendations if you don’t want to
  • Meta’s still working on its decentralized elements, which will enable graph syncing and portability
  • It’s also exploring an auto-archive option, to keep your profile fresh, and avoid negative association with past, ill-advised Threads posts
  • Mosseri seems lukewarm on adding in-app DMs – I suspect because if it were to do so, Meta would prefer to link that option back into Messenger/WhatsApp/Instagram Direct. Meta’s been working to integrate all of its messaging tools into a single platform, so adding another, separate one seems somewhat counter-intuitive

Mosseri says that all of these elements are in development, but also warms that they will take some time to develop. But now that Threads is the fastest-growing app of all time, you can bet that Meta’s giving it its full focus, as it works to build on that early hype.

So what does this mean for Twitter, and how will Twitter respond to the rapid rise of the new app?

Well, aside from taking legal action over potential violations of its IP, there’s not a lot that Twitter can do, other than hope that its own network effects and approach prove more appealing to its audience.

Twitter chief Elon Musk has made a strong stand on free speech, and allowing more types of discussion in his app, which looks set to become a differentiator between the two, as Instagram sticks with Meta’s broader approach to content moderation. Which also, incidentally, ports over verification info from IG, which remains a valuable element in interpreting content in its apps.

Will users prefer the ‘free and open’ approach of Twitter, which will seemingly make news and politics a central focus, or will the more entertaining alignment of Threads, if it can get it right, win the race?

One thing I would note is that many journalists, who Musk has been heavily critical of, are increasingly keen to stop posting to his app as a result of his attacks. Elon seems to think that discrediting the ‘mainstream media’ , and slating writers that he doesn’t agree with, is a pathway to a better information ecosystem within the Twittersphere – but he may have underrated the value that these journalists actually bring to his app.

If they go, their audiences will follow, and that could spark a much bigger habitual shift.  

Also worth noting – Mosseri has explained the situation in regards to being theoretically unable to delete the Threads app without deleting your IG account:

So you can deactivate your Threads account, and Meta’s looking to separate the two profile types in future.

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12 Proven Methods to Make Money Blogging in 2024



Make money blogging


Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.


Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?




Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach



Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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