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Twitter Faces Potential Fines in Germany for Failing to Remove Illegal Content

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Twitter Outlines New Platform Rules Which Emphasize Reduced Reach, as Opposed to Suspensions

Twitter 2.0 could be set for a new test of its stripped-back moderation processes, with Germany’s Federal Justice Office (BfJ) today announcing that it’s launched new proceedings to potentially fine Twitter for failing to comply with the nation’s hate speech removal requirements.

Under Germany’s Network Enforcement Act, all social media platforms need to respond promptly to user reports of illegal content, with a maximum seven day turnaround time, though a response can be required within 24 hours for ‘clearly illegal’ cases. Failure to meet these requirements can be punished under Germany’s criminal code, and can result in fines of up to 50 million euros (US$59.2 million).

As per the BfJ (translated from German):

Numerous content was reported to the BfJ that was published on Twitter, which the authority considers illegal and, despite user complaints, was not deleted or blocked by the provider within the legally stipulated periods. The fine proceedings initiated are based on this.”

The announcement points to illegal content that was reported to Twitter over a four-month period.

“All content contains similar, unjustified, defamatory statements of opinion, all directed against the same person. According to the BfJ, they constitute an offense.”

The identity of the individual in question is not shared, but the BfJ is now putting Twitter on notice to respond to its queries, before it takes the next step of applying to the Bonn District Court for a preliminary ruling on the case.

Germany’s Network Enforcement Act, which was first implemented in 2017 (originally dubbed ‘The Facebook Act’), is only applicable to social media networks that have more than two million registered users in Germany. Thus far, no social platforms have been fined under the act, but the BfJ has used it to prompt more action from the big social platforms, in order to better enforce local laws.

Now, Elon Musk and Co. will need to assess these requirements, and how they can ensure compliance – or they risk facing significant fines in the region.

For his part, Elon has repeatedly stated that Twitter will comply with local laws, so it seems like this case will be addressed before it moves to the next stage. But still, it could also be a test of Musk’s new moderation approach, which leans more on user responses, and Community Notes, and less on manual intervention by Twitter’s moderation team.

That may not work under German requirements, which could prompt a re-think, at least in some regions.

We’ll have to wait and see, because as of this afternoon, Elon wasn’t aware of the details.

Which you’d assume he would be, given his repeated claims that Twitter is faster than any mainstream news outlet in distributing content.

Then again, he is the CEO of several companies. Probably got a lot on his plate.



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Threads Looks Set to be Made Available to European Users Next Week

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Threads Looks Set to be Made Available to European Users Next Week

Good news with EU social media fans, with Threads looking set for a December 14th launch in the region, just in time to capitalize on holiday engagement.

As reported by The Verge, EU Instagram users can now access a countdown timer at www.threads.net, which seemingly indicates the exact time for the upcoming EU launch. Meta hasn’t made any official announcement, but the countdown clock is only visible to European users, while EU users can also search ‘ticket’ in the Instagram app to find a digital invitation to Threads.

Which replicates the original Threads launch back in July, which included similar Easter eggs and indicators pointing to the launch date (like the above).

The EU launch of Threads has been delayed by evolving EU data privacy regulations, which, due to the timing of the implementation of these new rules, has put additional development burden on the Threads team to ensure compliance with the new parameters. Amid the initial Threads launch, Instagram (and Threads) chief Adam Mosseri said that it could take “many months” for Threads to reach EU users due to these additional complications.

But we have since seen indicators that Threads is coming.

Last month, The Wall Street Journal reported that Meta had an established plan to launch Threads to EU users in December, while app researchers have found various references to an upcoming “Threads EU Launch” in the app’s code.

Threads EU launch

Given the various strands of evidence, it does indeed seem likely that European users will get access to the app next week. And again, with social media usage increasing during the holiday break, that would also provide the best opportunity for Meta to capitalize on its opportunities.

Which are seemingly on the rise. As more people turn away from Elon Musk’s X project, largely due to Musk’s own divisive commentary, they’re seeking a real-time social alternative, and for many Threads is already filling that void.

That’s especially true for journalists, a common target of Musk’s attacks, who are now establishing new networks within the Threads ecosphere. And while live sports engagement remains high on X, Threads is also making a push to win over more sports communities, even placing ads courtside during the new NBA in-season tournament showcase in Las Vegas.

Threads NBA ad

That’s seemingly prompting more sports fans to post in the app, which will expand again with the arrival of potentially millions more users in the EU region.

So how many more users can Threads expect to gain as a result of its European expansion?

Based on Meta’s EU disclosure data on active users, Instagram currently serves some 259 million monthly active users in Europe.

Instagram’s total, official user count is 1 billion MAU, while Threads now has over 100 million monthly users. So presumably, around a tenth of active IG users are also signing up to the app, which would mean that, at a rough estimate, we’re set to see around 25.9 million new Threads users incoming, if/when Threads is launched in the EU region.

Which is probably not as many as you might expect, but this is based on rough estimates, as Instagram reportedly has more than a billion actives now, and we don’t know the exact, current user counts of either app.

But either way, it will expand the conversation in the app, and enable more people to take part, which has its own expanded benefits. And with around 60 million X users also in the region, that could see a number of them looking to make the switch.

Which is the real aim here. Meta has created Threads as the X alternative, aiming to scoop up former Twitter cast-offs who are unhappy with Elon’s changes at the app. In order to do that, Threads needs to be available in all regions where X users may be looking to jump ship, so its EU expansion is another critical step in this respect.

It’ll be interesting to see what Threads user numbers rise to over the holiday period, and whether it can indeed become a genuine rival for X in total active engagement.

We’ll keep you updated on any official announcement on the Threads EU launch.



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The best social media hacks to blow up your following in just a year

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The best social media hacks to blow up your following in just a year

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Get viral fast. Plus more social media hacks to grow your accounts.

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X Pitches Advertisers on Audience Reach Opportunities in ‘Q5’

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X Pitches Advertisers on Audience Reach Opportunities in ‘Q5’

X is making a push to win over advertisers in the holiday season, by promoting its opportunities in “Q5”, which covers the post-Christmas to mid-January period.

As explained by X:

During [Q5], we see reduced CPMs and cost-per-conversion as consumers shop for post-holiday deals and products to support their New Year’s ambitions. Last year, X saw a 5% reduction in the average CPM and a 27% reduction in the average cost-per-conversion1.

Which could present new opportunity to reach a larger audience with your promotions, if indeed they are engaging on X over the holiday period.

“Q5 is filled with a wide variety of tent-pole moments, ranging from the holidays to sports, entertainment and more. With a surge of engagement around these conversations, your brand can remain relevant to your audiences while driving maximum ROI.

X says that, based on engagement data from last year, there are a lot of potential topics of interest for brands.

X also notes that sports video views are surging in the app, up almost 25% YoY over the past 6 months, while vertical video is also gaining momentum.

“Vertical video is the fastest growing surface on X. Over 100M people around the world are consuming vertical video daily at an average of over 13 minutes per day. On many days, vertical video accounts for around 20% of all time spent on the platform.

Though I would advise some caution in trusting these data points.

In recent months, various questions have been raised as to what X counts as a video “view” versus an impression, which is when a post is shown in-feed.

Technically, X counts video views like this:

“The main X video view metric is triggered when a user watches a video for at least 2 seconds and sees at least 50% of the video player in-view. This applies to View metrics for both uploaded videos and live broadcasts.

But that’s different to the actual view count that’s displayed on posts:

“Anyone who is logged into X who views a post counts as a view, regardless of where they see the post (e.g. Home, Search, Profiles, etc.) or whether or not they follow the author. If you’re the author, looking at your own post also counts as a view.

Even worse, X counts multiple views from the same person in that count:

“Multiple views may be counted if you view a post more than once, but not all views are unique. For example, you could look at a post on web and then on your phone, and that would count as two views.

So you can see how the public view count on video posts can massively overstate how many people actually watched a clip, which could be why X is reporting such big spikes in engagement. It just depends on which “view” metric it’s referring to here, actual views or exposure in stream.

Which makes all of these numbers a little difficult to determine, while X owner Elon Musk and CEO Linda Yaccarino have also continued to amplify misleading engagement stats via their own X profiles, muddying the waters as to what kind of actual reach and engagement you can expect.

And that’s before you consider the concerns that other advertisers have had with their promotions potentially being displayed alongside harmful or offensive content in the app.

But depending on how you feel about these aspects, and where your target audience is active, it could be worth considering X for your post-holiday promotions, as you look to maximize sales activity over the holiday period.

It’s also worth considering that with fewer big-name brands taking prime spots in the app, there may also be additional opportunity to reach people via X promotions.

There may be value, depending on your strategic thinking, though I would be keeping an eye on actual engagement

You can read more of X’s Q5 insights here.



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