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Twitter Looks to New Crypto and NFT Projects with the Expansion of its Twitter Crypto Team

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Twitter has announced the hiring of a new Crypto Engineering Lead as it explores more ways to incorporate cryptocurrency and blockchain technology in various ways throughout the app.

Twitter has appointed crypto veteran Tess Rinearson in the newly created role. Rinearson has been working in cryptocurrency since 2015, most recently with the Interchain Foundation, and at Chain.com before that.

Rinearson will work closely with Twitter Product Manager Esther Crawford to help develop a range of new features, including expanded payment options and NFT display tools, as well as its broader Bluesky decentralization protocol project.

As explained by Twitter:

“Blockchain and crypto are unlocking new possibilities that align with many of our big product bets, including creator monetization and new forms of self-expression. It’s time for Twitter to explore that technology in earnest, and Tess has the experience to lead that charge.”

Twitter has already initiated several crypto projects, including payments for Ticketed Spaces, crypto transfers for on-profile tips, and NFT display options linked back to the ownership ledger.

There’s still a way to go before any of these are fully realized, and Rinearson will bring considerable expertise into the Twitter eco-system to help take these options to the next stage.  

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It’s difficult to know how significant a role cryptocurrency will play in the next stage of the internet.

Many see crypto and blockchain technology each playing a fundamental part in the development of Web 3.0, and becoming key components of a more open, collaborative online experience that will facilitate broader opportunity for all in the coming next phase.

But for others, crypto and NFTs merely represent small scale fads, both marred by scams and profiteering, which are destined to be severely limited in terms of broad-scale adoption and ongoing value proposition.

There are opportunities within each, including wider exposure for digital art and artists, and new capacity to monetize their work, while cryptocurrency systems could also facilitate alternative banking processes, and fee-free international transactions, which could have a big impact for developing regions in particular.

A lot of nuance gets lost in the hype, with trend riders latching onto the latest hashtags and ticker codes, and following Elon Musk, Jack Dorsey and Gary Vee into the bright new world of shiny objects, with the lure of getting rich quick. But the majority are going to lose out. NFTs don’t offer significant long-term value, and are not, as some providers claim, ‘built for the metaverse’ – which, it’s worth noting, doesn’t currently exist in any form that would support such either way.

The NFT market is also being flooded with lower and lower quality digital images, most of which people are not buying the full re-use and ownership rights to anyway, and eventually, the value proposition of such will reduce as supply and demand crash, and clarity is left in their place.

Crypto offers more potential, but seemingly not in the ways that many are looking to use it. Still, if Twitter’s able to crack the code, and build effective crypto payments into its systems, that could prove to be a valuable addition – while Twitter can also capitalize on the NFT wave as it stands to help improve utility for more users, and maybe provide a more direct avenue for digital art ownership and re-use.

That might also leave Twitter playing the role of copyright police as to who can and can’t use certain NFTs on their profiles, but maybe simply having direct connection back to the blockchain ownership data will be enough to dissuade unauthorized use, and provide a more stable framework to enable digital artists to better monetize their work.

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This could also help – according to a new finding by app researcher Alessandro Paluzzi, Twitter is also considering making NFT profile images a different shape, which would mean that unauthorized NFTs would stand out if/when used as a profile image.

Twitter NFT display

That’s could a smart way to align with the NFT trend, and add something extra to the Twitter experience. Will that rule out use by those who don’t own the original NFT? Probably not, but this is the type of that Twitter’s now working on as it works to align with these rising elements.

Will they keep rising, and become a more significant part of Twitter more broadly? We’ll soon find out, with Twitter looking to ramp up its crypto and blockchain projects via these projects.

Socialmediatoday.com

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New Legal Challenges Could Further Impact Elon Musk’s Twitter Takeover Push

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Elon Musk Mulls Tender Offer for Twitter as an Alternative Path to Take Over the App

So as the fifth week of the Elon Musk Twitter takeover drama comes to a close, let’s just check in on how things are progressing.

Oh, it’s bad. Nothing good to see here.

This week, as Musk maintains that his $44 billion takeover offer remains ‘on hold’ due to questions over the accuracy of Twitter’s claim that 5% of its active users are fake, Twitter itself has faced its own drama, connected to the takeover push.

Having already lost several top executives, either directly or indirectly stemming from the pending change in ownership (as well as former CEO Jack Dorsey exiting the company entirely), Twitter is now facing a battle over its board members, with Silver Lake Partners’ Egon Durban resigning from the board after Twitter shareholders blocked his re-election.

Durban was given a Twitter board seat in 2020, following a push by Elliott Management Group to buy up Twitter shares, and force Jack Dorsey out of his position as CEO. Elliott’s view was that Dorsey was underperforming, and it partnered with Silver Lake to put pressure on the company to either improve its bottom line, or accept a change in management.

That lead to Twitter implementing tough new revenue and growth targets, which it recently admitted that it’s not on track to meet.  

In addition to his work with Twitter and various other public companies, Durban has also been a longtime ally of Elon Musk, and earlier this week, Twitter shareholders voted to stop Durban from being re-appointed, in a move that many viewed as a statement of protest, of sorts, from Twitter investors.

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But as with all things Elon and Twitter, it’s not that simple – today Twitter itself has refused to accept Durban’s resignation.

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In a statement to the SEC, Twitter explained that Durban’s board re-election was likely rejected by shareholders due to him also serving on the board of six other publicly traded companies. Durban has vowed to take a step back from these other commitments, which Twitter says is enough to keep him on its team.

As per Twitter:

“While the Board does not believe that Mr. Durban’s other public company directorships will become an impediment if such engagements were to continue, Mr. Durban’s commitment to reduce his board service commitment to five public company boards by the Remediation Date appropriately addresses the concerns raised by stockholders with regard to such engagements. Accordingly, the Board has reached the determination that accepting Mr. Durban’s Tendered Resignation at this time is not in the best interests of the Company.”

Why does Twitter want to keep Durban on? It’s hard to say – especially given that Musk has noted that he’ll be looking to eliminate Twitter’s board if/when he becomes the platform’s owner.

The inclusion of representatives from key investors, however, may ensure Twitter maintains a level of stability, in case the deal goes south.

And there could be another key reason to maintain the link between Twitter’s board and Musk.

On another front, Twitter shareholders are also mulling a class-action lawsuit against Elon Musk over his Twitter takeover push, based on the allegation that Musk has ‘violated California corporate laws on several fronts’ with his Twitter acquisition commentary, effectively engaging in market manipulation.

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As reported by CNBC:

In one potential violation, they claim that Musk financially benefited by delaying required disclosures about his stake in Twitter and by temporarily concealing his plan in early April to become a board member at the social network. Musk also snapped up shares in Twitter, the complaint says, while he knew insider information about the company based on private conversations with board members and executives, including former CEO Jack Dorsey, a longtime friend of Musk’s, and Silver Lake co-CEO Egon Durban, a Twitter board member whose firm had previously invested in SolarCity before Tesla acquired it.”

Maybe that’s why Twitter wants to keep Durban in-house, due to both his past dealings with Musk, which may help ease the deal through, or to assist shareholders in their class action.

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Durban’s current participation likely doesn’t hold any additional legal clout in this respect, but there may be some linkage between these two aspects of the increasingly messy Twitter deal.

And yes, there is still a possibility that the Musk takeover may not happen.

Musk himself has repeatedly and publicly vowed that he will not pay for the company unless it can convince him that its data on fake profiles is accurate – though Twitter maintains that there’s no such thing as the deal being ‘on hold’ and it’s continuing to prepare for the final transaction to be approved.

But there may also be other complications, with the SEC now investigating Musk’s conduct in the lead-up to his Twitter takeover push. Add to that his many public criticisms and disclosures, which border on market manipulation (as per the proposed shareholder action) and there could well be a breakpoint for Musk’s Twitter deal, where authorities simply veto the process entirely due to his conduct.

Could that be Musk’s plan? Various analysts have suggested that Musk is looking for a way out of the acquisition, and while the overall sentiment is that Musk will, eventually, be forced to pay-up, and take ownership of the app, there are still some legal cracks that he could explore that could end the transaction.

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Which would be a disaster for Twitter.

While investors are unhappy with Musk right now, especially since his various comments and critiques have tanked the stock, Musk walking away would leave Twitter in a much lesser state, with many product leaders gone, and a declining share price that would be difficult to correct, given the various questions raised by Musk about its processes.

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Could Twitter get itself back on track, and back to growth, if Musk were to abandon his takeover push?

In essence, Musk walking away would be a big, public statement that Twitter is not a good investment, and as the media hype dies down, that could see interest in the app decline even further, harming growth for, potentially, years to come.

Maybe that, then, is Musk’s real intent here – to harm the company so much that it has no choice but to accept a lower offer price, which could save Elon himself millions in his takeover bid.

Either way, right now, it’s not looking good, and there are many moving parts that must be keeping current Twitter CEO Parag Agrawal up at night.

It still seems like the Elon era is coming, but when, exactly, is a whole other question.

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