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Twitter’s New ‘Status’ Indicators are Nearing Launch

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Twitter's New 'Status' Indicators are Nearing Launch

It’s been developing the option over the past few months, and now, it looks like Twitter’s new ‘Status’ feature may be nearing a release.

As you can see in these screenshots, posted by reverse engineering extraordinaire Jane Manchun Wong, the new ‘Status’ option would let you add a small, customizable status update into your tweets.

There’ll be a range of default status options, including ‘Shower Thoughts’, ‘Hot Take’ and ‘A Thread’, which could help to eliminate some of the common uses of emojis and other means to signify the same, giving you more characters to use for your actual tweet text.

There’ll also be a ‘Spoiler Alert’ option – though really, Twitter needs to employ the blackout text option available on Reddit, where the text of spoilers is covered, unless you choose to tap on it.

When someone posts a tweet with a status, you’ll be able to tap on that status indicator, which will take you through to a listing of all the tweets that have applied the same activity.

Twitter Status

Initially, it had seemed that this new status option would be more pointed towards allocating an activity update to your tweets, which would lessen the need for people to add event hashtags to their username, for example, to show where they’re at.

That was seemingly the original inspiration for the option, when Twitter first previewed it back in 2018.

Twitter Status indicator

Since then, however, it’s gone through a few upgrades, and a few management changes, which now seems to have evolved it into more of a direct addition to the content of each specific tweet, as opposed to a general activity indicator.

As noted, various elements of the feature are now built into the back-end of the app, including this intro screen which was spotted by Alessandro Paluzzi last month.

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Twitter Status

It seems very close to launch, which could provide another prompt to get people engaging and interacting via tweet.

Or it could just be an extra distraction, which isn’t really necessary to facilitate the same. I mean, most Twitter users are already accustomed to habitual notes like ‘Thread’, so there’s not really a huge need, as such, for custom tags to signify them, while being able to see others who are posting ‘Hot Takes’ on any number of topics doesn’t really seem like an enhancement.

But maybe they will add new functional value, while also providing new tweet categorization options – so if you’re a fan of ‘Shower Thoughts’, then Twitter can show you more of them via its algorithmic process.

Hard to say, but it could add another prompt to get more people tweeting.



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Snapchat Shares New Data on the Importance of Brands Supporting Inclusion and Social Causes

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Snapchat Shares New Data on the Importance of Brands Supporting Inclusion and Social Causes

Snapchat has published some new insights into how its users view inclusion and diversity, as well as how brands support social movements, in various ways.

To glean insight into this, Snapchat conducted a survey of over 5,000 users from the US, Canada, the UK, Germany, France, Norway, Netherlands, Sweden and Australia, providing a wide breadth of perspectives on how its audience is looking to interact around social issues and movements.

And the results are likely as you would expect, given the young skew of the app – Snapchat users are increasingly inclusive, and are more open to brands that align with their worldview on key issues.

According to Snap’s data, some 75% of Snapchatters would use the word ‘inclusive’ to describe themselves and their friends, while 90% would use the word ‘kind’.

I mean, self-attribution could be different to actual reality, as I assume most people would consider themselves to be relatively kind and inclusive. But even so, Snap’s further insights reinforce this ethos, and the importance of inclusion in their approach.

As per Snap:

“Snapchatters embrace all aspects of who they are, like the causes they care about, the music they love, and the content they create and share online. 8 in 10 say ‘It’s important for me to be true to myself,’ and Pride Month is a time to celebrate their freedom to do so.”

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Now, I had to double-check this a couple of times to ensure I wasn’t experiencing a glitch in the Matrix, but Pride Month was in June, and the new survey data was released today. I’m not sure why there’s such a focus on Pride Month given the timing, but the findings are relevant regardless, and could assist in your Snap planning.

Which may well be important, because the data also shows that nearly half of Snapchatters agree that all brands should reflect representation and inclusion.

“Over half of Snapchatters do research to tell if a brand cares about inclusion. In addition to checking to see if a brand has diverse and inclusive content, nearly 1 in 3 Snapchatters will read a brand’s mission statement and values. Likewise, many Snapchatters will look at the brand’s leadership to ensure the brand’s values are represented at an organizational level.

Snapchat inclusion survey

As has been highlighted in various Gen Z surveys and studies, the younger generation takes a much more socially conscious approach to the brands that they deal with, and it’s important for marketers to recognize this within their Snap marketing approach.

The data also shows that 64% of Snapchatters are interested in supporting brands that celebrate inclusion and diversity, while 35% said that they’re more likely to purchase products and services from brands they consider inclusive.

There’s also this:

“More than a quarter of Snapchatters said they would take action on a social issue, including doing further research, making a donation, or participating in an event if prompted by a brand.

So it’s not just the branding benefit of connecting with relevant social causes, and aligning with the perspective of your target market, but it can also help to encourage more activity and adoption of the same causes as a result of your promotions.

These are some interesting notes, which once again underline the brand value of being more upfront in regards to the causes and movements you align with, and promoting that up front, as opposed to keeping it to yourself in fear of turning some people away.

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Younger consumers want to know that they’re supporting businesses that support the same things they do, which can also help to broaden awareness, maximize inclusion and evolve perspectives.

Some important notes – you can read Snap’s full study here.

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