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YouTube Shorts touts 1.5 bn users, taking on TikTok

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YouTube Shorts creator events such as this one attended by (L-R) Rodrigo Zamora, Pedro De La Garza Reyes, Maria Bolio, and Marcelo Alcázar in Mexico City are among the ways the video sharing platform attracts audience-drawing talent

YouTube Shorts creator events such as this one attended by (L-R) Rodrigo Zamora, Pedro De La Garza Reyes, Maria Bolio, and Marcelo Alcázar in Mexico City are among the ways the video sharing platform attracts audience-drawing talent – Copyright AFP/File Fabrice COFFRINI

YouTube on Wednesday said that more than 1.5 billion people monthly tune into its Shorts video service, which competes with global sensation TikTok.

Alphabet-owned YouTube and Facebook-parent Meta both added short-form video sharing formats to their services after TikTok — which late last year said it topped a billion users — became the rage.

YouTube Shorts went live less than two years ago, adding videos of no longer than 60 seconds to the mix of offerings on the platform.

“Shorts has really taken off and are now being watched by over 1.5 billion logged-in users every month,” said YouTube chief product officer Neal Mohan.

“We know the product will continue to be an integral part of the YouTube experience moving forward.”

YouTube last year launched a $100 million fund to “reward creators” whose video clips attract audiences to the online stage.

YouTube has also put the Silicon Valley tech titan’s advertising skills to work helping creators generate income from content on the platform, which brought in billions of dollars in revenue in 2021.

Creators are taking advantage of podcasting, shorts, and live streaming at YouTube in a “multi-platform approach,” said vice president of the Americas Tara Walpert Levy.

“This approach is yielding real results; channels uploading both short and long-form content are seeing better overall watch time and subscriber growth than those uploading only one format,” Levy said.

She billed YouTube as a one-stop shop for people to “flex their creative muscles.”

TikTok, owned by China-based ByteDance, early this year began letting users upload slightly longer videos, raising the maximum length to 10 minutes from 3 minutes.

YouTube, Meta, and TikTok compete to be the platform of preference from popular online personalities with revenue making features such as subscriptions or shares in ad revenue.

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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Twitter Expands Access to Twitter Blue, Announces New Incentives for Signing Up

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Twitter Expands Access to Twitter Blue, Announces New Incentives for Signing Up

Twitter is making its next big push on Twitter Blue subscriptions, as Elon Musk and Co. look to build Twitter Blue into a more significant revenue driver for the app.

First off, Twitter has now expanded Twitter Blue access to Saudi Arabia, France, Germany, Italy, Portugal and Spain, which will enable millions more Twitter users to potentially sign-up for a verification tick.

I mean, most probably won’t, going on what we’ve seen thus far, but it will likely swell Twitter Blue sign-ups by another few thousand, adding more cash to Twitter’s coffers.

Twitter’s also looking to further incentivize Blue sign-up by offering revenue share for ads shown in reply threads.

The idea here is that if users write interesting tweets, they would get compensated for the discussion they generate – but you need to be signed up to Twitter Blue to get it.

Elon hasn’t shared any further info on potential revenue split or process at this stage.

Twitter’s also looking to bring back an improved Spaces/podcast experience, as a Twitter Blue exclusive, while Musk has also hinted at allowing some users to avoid having to pay for basic API access, when it becomes unavailable next week, if they sign-up.

Oh, and Twitter’s gold checkmarks for business? Yeah, they’re likely going to be expensive if you want them.

Can’t imagine many brands are going to fork out $12,000 a year for a profile badge, along with $50 per staff member you want to add.

But maybe, Elon and Co. have some more tricks up their sleeve here, and they’ll eventually offer more incentives for businesses to sign-up.

But right now, that’s pretty steep.

And also, ‘legacy’ checkmarks will apparently be gone within the next few months.

All of these elements combined could juice Twitter Blue take-up, though it’s still hard to see it becoming the major contributor to Twitter’s revenue as Elon envisions.

At present, based on third-party tracking, the new Twitter Blue program looks to have around 300,000 subscribers, bringing in an extra $2.4 million per month, and $7.2 million per quarter.

Which is pretty good – but again, it’s still a long way from where Twitter wants subscription revenue to be.

When initially outlining his Twitter 2.0 reformation plans, Musk said that he wants to make subscription revenue around 50% of Twitter’s overall intake. That would serve two purposes – if the majority of users sign-up, Twitter can then use Twitter Blue as a form of ‘payment verification’, meaning that those accounts that don’t have a blue tick are increasingly likely to be bots. It would also reduce Twitter’s reliance on ads, which would give Musk more freedom to make moderation decisions as he likes, without considering potential ad placement concerns.

But in order to do this, Twitter needs a lot more users to sign up.

Twitter’s revenue in Q2 2022, the last time it publicly reported its numbers, was $1.18 billion, meaning that Twitter Blue would need to be bringing in around $590 million per quarter to meet that 50% goal.

Which is about 81x what Twitter Blue is currently bringing in, while at 300k sign-ups, that’s also only 0.12% of Twitter’s active user base that’s currently paying for a blue tick.

That’s likely why Twitter is making a new push on the program, in a bid to jack those numbers up, and maybe, in combination with businesses that do end up forking over $1k per month, it could become a more significant element in Twitter’s revenue make-up.

But 50% of revenue still seems like a lofty goal.

It’s also still confusing as to why anyone would pay, because as soon as you do, you’re devaluing the whole point of the verification checkmark in the first place.

The initial blue ticks were designed to delineate noteworthy users and organizations, which Twitter didn’t always get right, but for the most part, you knew that a blue tick account was likely someone who had relevant, authoritative things to say.   

Now, it’s just anyone who can afford it, and with Twitter looking to increase the reach of tweets from Blue accounts, that also means that the app is increasingly becoming more ‘pay to play’ for regular users, with the blue ticks becoming increasingly meaningless from a functional perspective.

And the logic behind them becomes more diluted with every person who signs up. Eventually, all the blue checkmark will mean is that this person can afford to pay – and who cares? Why do they need a blue tick, from a user perspective, to show that they have enough money to spend?

It sort of feels like the NFT trend of 2021, but worse, because it’s replacing an existing system that did serve a purpose.

In any event, Twitter’s not backing away from its Blue subscription plan, and its hopes of maximizing revenue intake, in any way it can, to keep the company afloat.

Which, given the extra debt it’s been saddled with in the Elon deal, is even tougher than ever – but maybe, in combination with everything else, subscriptions will form enough of an extra income stream to meaningfully contribute to its plans.



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Novak Djokovic, Rafael Nadal and Roger Federer: Born or made great?

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The Big 3 have won a total of 56 Grand Slams in their career.

Ecogastronomy, puppet arts, viticulture and enology, influencer marketing, or bakery science. In 2022, you can become anything you want and there are even specialized undergraduate degrees to help you gain all the relevant skills at university. Essentially, you can now be academically trained in any subject and learn practically everything you need to excel at your job.

In the context of sports, and particularly tennis, this is no different. There are plenty of degrees you can pursue to complement your career as an athlete, physiotherapist, or coach with useful knowledge about the human body, anatomy, and health.

This basically means that professional tennis players of the 21st century can complement their extraordinary talent and training routine with a relevant education and an elite team of professional and eminent physiotherapists, coaches, PR, and strategists. Ultimately, players have countless tools that can help them win matches, stay healthy, and be well-liked by the press and the fans.

You can find these ‘A teams’ all around the tour nowadays: players of the former next gen have taken advantage of their early success to incorporate experts on every specialty into their team and others like Carlos Alcaraz or Holger Rune have come directly in the tour alongside first-class teams headed by former World No. 1 and Slam champion Juan Carlos Ferrero and respected coach Patrick Mouratoglou respectively.

Understandably, tennis legends who have been on tour for almost two decades have progressively adapted to the quest for perfection too. You must remember Novak Djokovic’s radical diet change mid-career or Rafael Nadal’s loyal sports doctor for most of his injury-prone career.

21st-century professional tennis players have learned it all as far as tennis skills are concerned. In fact, objectively any top-100 player can produce Djokovesque cross-court backhands or Nadalese down-the-line forehands any time – we have seen rallies of the highest level in practices, Challengers and junior tournaments.

So, one must think that if every player on the tour can produce top-level tennis and is surrounded by the perfect team, what is stopping them from winning 20+ Grand Slam titles like Nadal, Roger Federer, and Djokovic?


Nadal, Federer and Djokovic — the Big 3

Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.
Roger Federer, Rafael Nadal and Novak Djokovic in discussion at the 2022 Laver Cup.

The Big 3 — Rafael Nadal, Roger Federer and Novak Djokovic — are living proof that in life there are things you just can’t learn, despite our self-help books saying otherwise. Tennis is different from other mainstream sports in that it remains an individual and extremely mental sport.

These three players belong at a higher level than anyone else, and it is not only the 63 combined Slam titles that separate them from their opponents. It is clearly not their physical form either, quite the opposite currently. It is the ability to remain serene, focused, confident, and indifferent to the crowd, pressure, and expectations, to play one point at a time, whether it is a break or a championship point, and to extract it from the surrounding context.

Being the best of all time does, however, not imply being the better player in all matches. We don’t have to go far back to find an example of a time when Nadal and Djokovic were the clear underdogs in a match. For instance, in Wimbledon 2022 we saw Nadal win a match with an abdominal tear and an average 80-mph serve speed (on a grasscourt!) against Taylor Fritz, a top American player in his best-ever season.

In essence, the three GOATs have had the ability to know how to win even when they are the worst players on the court, and if that greatness is something we all could learn or train for, it would stop being called so and we would see it more often.

Whether it is the experience, intelligence or just intrinsic and unique talent that has led to Big 3’s unprecedented achievements we won’t ever exactly know and, I am afraid, they are giving no opportunity to the so-called Next Gen to even dream of replicating their record book and help us make sense of what it takes to become a tennis master.

In any case, we can only feel extremely fortunate to have lived on the same timeline as the greatest trivalry in sports history. All of us, but the Next Gen, can only hope Nadal and Djokovic do not follow Federer’s retirement path anytime soon. And one only needs to watch their last matches against each other to (rightfully) assume that might not happen anytime soon.

What is the foot injury that has troubled Rafael Nadal over the years? Check here

Poll : Who will end up with most Grand Slam titles?

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