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The Ultimate Guide to Marketing Campaigns

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The Ultimate Guide to Marketing Campaigns

From P&G’s “Thank You, Mom” till American Express’s “Small Business Saturday” till Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards the desired action. They also give brands an identity, personality, and emotion.

Marketing campaigns can do the same for your business. That’s why we’ve compiled this guide — to provide a clear, concise approach to your next marketing campaign.

Keep reading to get started or use the links below to jump ahead.

Marketing Campaigns vs. Advertising Campaigns

Marketing is how a company raises awareness of its brand and convinces customers to make a purchase, while reklam is the process of creating persuasive messages around these broad goals.

In terms of campaigns, an advertising campaign might be one facet of a larger marketing campaign strategy.

Say shoe brand Nike launched a campaign surrounding the release of a new product. Its advertising would only reflect one facet of its marketing strategy.

The brand might also leverage email newsletters, social media, and paid search to meet its goal.

Now that we understand the difference between advertising and marketing campaigns, here’s a list of a few more types of marketing campaigns you might run.

Marketing Campaign Components

Multiple components go into the planning, execution, and results of a stellar marketing campaign.

How to Create a Successful Marketing Campaign

Creating an entire campaign is a big task, but the process is pretty straightforward.

Before you create what your audience will see, you must consider your end goal and the action you want them to take

I’ve organized this section as a marketing campaign template. All you need to do is answer the questions — as accurately and in-depth as possible — to ensure a thorough, successful approach to your next marketing campaign.

Planning Your Marketing Campaign

This step is crucial to the effectiveness of your marketing campaign. The planning stage will determine how you measure success and will guide your team when things go awry.

Featured Resource: Free Marketing Plan Generator

1. Set a purpose and goal for your campaign.

Let’s start simple. Why are you running this campaign? What would you like your campaign to accomplish for your business?

If you’re having trouble defining your campaign purpose, start broad. Take a look at the goals below. Which one is most aligned with your own?

This is hardly a definitive list, but it gives you an idea of general business goals that a campaign could help reach.

Let’s take this broad campaign purpose and turn it into a S.M.A.R.T. goal. We’ll use the third option as an example: Gather customer feedback or content.

The goal of my marketing campaign is to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31.

The goal is specific (user-generated content), measurable (100 customers), attainable (via a branded Instagram hashtag), relevant (featuring the new product line), and timely (by December 31).

See how this broad campaign purpose instantly transforms into an actionable, attainable goal?

Pro Tip: Setting SMART Goals is simple when you have the right tools. Check out the free SMART Goal-Setting template below to get started on this critical piece of your marketing campaign.

Featured Resource: Free SMART Goal-Setting Template

2. Establish how you’ll measure your campaign.

This will look different for everyone depending on the channels you’re leveraging and your end goal. You might measure email open rates, new Facebook Page likes, product pre-orders, or a combination.

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These answers will depend on your overarching campaign goal. Here are a few examples of metrics based on the campaign goals I mentioned above.

  • For promoting a new product or service: Pre-orders, sales, upsells
  • For increasing brand awareness: Sentiment, social mentions, press mentions
  • For gathering customer feedback or content: Social mentions, engagement
  • For generating revenue: Leads, sales, upsells
  • For boosting user engagement: Blog shares, social shares, email interactions
  • For advertising an upcoming event: Ticket sales, vendor or entertainment bookings, social mentions

If your campaign involves multiple marketing channels, it’s wise to define how you’ll measure your campaign on each medium.

For example, say I was running my user-generated content (UGC) campaign on social media, email, and on our blog. First, I’d define my key performance indicators (KPIs) for each medium, which may look like:

  • Instagram engagements (likes and comments) and profile tags
  • Email open rates and click-through rates
  • Blog views, click-throughs, and social shares

Then, I’d define my primary campaign KPI: Instagram branded hashtag mentions.

While the above KPIs indicate how well my campaign is reaching and engaging my audience, my primary KPI tells me how close I am to reaching my SMART goal.

Lastly, let’s think about another question: What does “success” look like for your company? Sure, it’s exciting to reach a predetermined goal, but that’s not always possible. What (outside of your goal) would constitute success for you (or serve as a milestone)?

Pro Tip: When determining how you’ll measure your campaign, consider setting up some checkpoints along the way. If your campaign involves boosting brand awareness and your goal is to reach 50 PR mentions by the end of the year, set up some benchmark notifications at 10, 25, and 40 mentions.

Not only will it remind you to keep pushing toward your ultimate goal, but it’ll boost morale within your team and remind you that your hard work is paying off.

3. Define your target audience.

Imagine constructing a bulletproof marketing campaign only to be met with crickets.

In that case, you might think you chose the wrong marketing medium or that your creative wasn’t witty enough. However, the culprit may be your audience.

The first step to resolving this problem is figuring out what stage of the buyer’s journey your campaign is targeting. Are you trying to bring in new customers, or attempting to gather feedback from existing clients?

Marketing your brand to those who recognize it, or are you introducing a new brand identity altogether?

Your marketing message will vary depending on whether your campaign audience is in the awareness, consideration, or decision stage. Even though your campaign may reach those outside of your target audience, it’s vital that you design your campaign with a specific target in min you know who it’s meant for.

Next, identify your audience’s interests and pain points. Here are some questions to ask yourself and your team to better understand your audience.

  • What are my audience’s general interests? What magazines do they read? What TV shows do they watch? How do they spend their free time?
  • Where does my audience hang out online? For what purpose do they use Instagram, Facebook, and other networks? Do they engage or merely browse?
  • What kind of content gets my audience’s attention? Do they respond to straightforward sales messages, or would they rather consume witty, humorous content? What cultural references would they understand?
  • What kind of problems do they have that my product, service, or brand could solve?

Becoming well-acquainted with your campaign audience will help you confidently answer these questions and any others that may arise during the campaign.

Pro Tip: To uncover more about your target audience, survey your existing customers as well as potential customers in your market. Then, use this data to create your buyer personas — you can even enter that data into a free buyer persona generator like the one below.

Featured Resource: Buyer Persona Generator

4. Set a concept for your campaign and get in contact with the right team.

Marketing campaigns require a mission, vision, and visual identity. Great campaigns are an offshoot of their parent brand, both visually and creatively — they stay consistent with the business brand but maintain their own identity.

When creating their campaign assets, some businesses use an in-house team while others opt for an agency. Another alternative is hiring a freelancer or contractor to complete a specific portion of the project, such as the copy or design.

Pro Tip: Depending on your specific campaign goals, I’d recommend starting with your in-house team and moving forward from there. They are the experts of your business and can speak to what your campaign needs to succeed.

This step will likely take the longest since you’ll be creating your campaign concept from scratch. Next, we’ll dive into how you’ll distribute your campaign assets and connect with your audience.

Featured Resource: Market Research Kit

Distributing Your Marketing Campaign

This stage is all about the public-facing part of your campaign, including what your audience will see and when. If you’ve combed through the previous section, you should have all the answers you need to guide you through this step.

5. Choose the channels on which you’ll run your campaign.

This choice depends on your audience preference, budget, and brand engagement levels, among other factors.

Take a look at the current media channels you use to promote your company. Which ones perform the best? Which ones allow you to pay for advertisements? Which ones have the best engagement? Most importantly, where are your customers hanging out?

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Need a few ideas? Take a look at the PESO model, which breaks up distribution channels into Paid, Earned, Shared, and Owned.

marketing campaigns: choosing your channel using the PESO marketing model

Image Source

6. Set a timeline for your campaign.

Establishing a deadline for your campaign gives you a much better idea of when, how, and how often you’ll promote it. Here’s how to do this:

  • Build a general campaign timeline, then mark your campaign start date and deadline on a calendar.
  • Take a look at your marketing assets and chosen promotional marketing channels and work backward from the campaign launch date. Based on your resources, how often can you afford to post and promote your campaign content? With this information, create a promotional calendar for each marketing channel.
  • Decide on a cadence for each channel and map out your scheduled posts, emails, etc. on your calendar.

Visually mapping your marketing campaign will help you evenly disperse your campaign promotions and publicera equally on each medium. It’ll also give you an idea of where your time and energy are going so that you can look back when assessing the effectiveness of your campaign.

Pro Tip: If your promotional calendar seems full, don’t fret. Sociala media and email scheduling tools can alleviate the pressure of posting daily. Check out tools like HubSpot och Buffert to help you schedule and manage your campaign promotions.

Converting Customers Through Your Marketing Campaign

This stage — the conversion stage — is all about how your campaign can lead to a specific result.

7. Ensure your campaign is driving users toward a desired action.

Even if your campaign is effective and drives a ton of traffic, it still needs to complete its desired action. By “the desired action,” I’m talking about that SMART goal you initially defined. Let’s take a moment and reiterate that goal.

For my sample campaign, my SMART goal was “to gather user-generated content from 100 customers via a branded hashtag on Instagram featuring our new product line by December 31.”

This step is all about calibrating your marketing efforts and channels to lead your customers to complete your desired goal. This is done through conversion assets like calls-to-action, landing pages, and lead forms.

Pro Tip: Lead conversion assets can be used separately or in conjunction with one another, such as featuring a lead form on a landing page, or creating a call-to-action asking your audience to fill out a form.

8. Monitor the right metrics.

The campaign effectiveness metrics you’ll monitor will depend on what type of marketing campaign you’re running and what channels you’ve chosen. This section merely serves as a baseline list to give you an idea of what to watch.

Also, it’s tempting to focus on vanity metrics like generated traffic, click-through rate, and impressions. A bump in these areas is definitely a good thing, but since they don’t necessarily indicate a bump in revenue, they can’t be the only metrics used to measure the effectiveness of your campaign.

Pro Tip: Bookmark this link to all the marketing metrics to watch. It’s organized by marketing channel so you can quickly scan the list for new metrics to track for your campaigns.

Assessing Your Marketing Campaign

The post-campaign stage determines your success just as much as the planning stage. Measuring and analyzing your campaign data can provide unique insight into your audience, marketing channels, and budget. It will also inform future campaigns.

9. Establish success numbers and metrics.

The easy way to figure this out is to understand whether or not your campaign met the initial SMART goal outlined in step one. If it did, great! If it didn’t, you can dive into the data to assess why.

For example, if your goal was to increase organic blog views by 100K, any bump in views would be considered successful. But there’s a difference between a campaign that works and a campaign that’s worthwhile.

A worthwhile campaign gives you an ROI that’s proportionate to the time and energy you put into it.

Pro Tip: While it’s OK to celebrate any bump in pre-orders, leads, views, or engagements, don’t assume that’s enough. There’s a reason the very first thing to do is set a campaign goal. Sticking to that goal and calibrating your investment will ensure your campaign is worthwhile.

10. What will you do with the campaign data?

This step helps maximize your campaign’s business impact.

When you analyze and apply your data, its value increases tenfold — not only did it help you measure and assess your campaign results, but it’ll also give you direction and clarity on your audience, marketing methods, creative prowess, and more.

Let’s return to my UGC Instagram campaign.

In addition to meeting my goal of 100 posts with UGC, the data I collect in the process also offers insights into who my audience is, when and how often they post on Instagram, what language they use, and how they use my product.

Whether you collect lead information, pre-orders, social engagements, or offer downloads, your data can equip you to not only meet your campaign goal but also expand your marketing efforts as a whole.

Pro Tip: The campaign isn’t over once you’ve pulled that final report. Spend time with your team in a retrospective meeting. Ask yourselves questions like:

  • What could’ve been done differently?
  • How could we have saved money?
  • For anything that went wrong, why do we think it went wrong?
  • What did we learn about our audience or marketing channels?
  • What kind of feedback could we gather from participants or customers?

Great Marketing Campaign Examples (and Why They’re So Great)

This wouldn’t be a HubSpot Ultimate Guide if we didn’t share some examples from the pros.

1. The Lip Bar‘s “Something BAWSE is coming”

In 2022, The Lip Bar celebrated its 10-year anniversary. It also release a new product called “The Bawse Bundle.”

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In early February, the brand launched a multi-channel campaign, from website and social media to billboards.

marketing campaign example: homepage of the lip bar websiteImage Source

The campaign is built around a story of resilience and perseverance, focusing on the CEO’s negative experience on the show Shark Tank.

Why The Lip Bar’s “Something BAWSE is coming” campaign is so great:

It accomplishes multiple things through a single campaign: It gives the audience a peek into the brand’s journey. It builds on that journey and beautifully connects it to a product.

So, not only can current customers share in this excitement because of the 10-year anniversary, new customers will be drawn in by the personal story shared by the CEO.

2. Meta (Formerly Facebook): “The Metaverse”

In Q4 2021, Facebook announced the rebranding of its parent company. The new name, Meta, comes with its own marketing campaign that introduces the world to a new concept called the “metaverse.”

marketing campaign example by meta

Image Source

The campaign is still in its infancy stages, but it has taken over social media networks, including the Facebook app itself.

De video posted to the new @meta Instagram account showcases an alternate reality in which people can interact in 3D.

Why Meta’s “The Metaverse” campaign is so great:

Reception of the campaign is still developing, but so far, it’s successfully stopped the world in its tracks — and that’s a recipe for success with just about any marketing campaign.

The idea of a Facebook rebrand had been speculated prior to the launch of the campaign which piqued the public’s interest. That meant even if they didn’t like the change, they would still be interested in seeing what happens next.

3. Popeyes: “Megan Thee Stallion Hottie Sauce”

If Popeye’s wasn’t sure that it hit the ball out of the park with the chicken sandwich marketing campaign, then it nailed it for sure with the Megan Thee Stallion Hottie Sauce collaboration.

marketing campaign from popeyes

Image Source

Arguably, Popeyes created one of the best chicken sandwiches on the fast-food market in 2019. At the same time, artist Megan Thee Stallion was becoming the hottest rapper in the industry.

So, it made sense that in 2021, the two would join forces to debut a remix of the successful chicken sandwich.

Why Popeyes’ “Megan Thee Stallion Hottie Sauce” campaign is so great:

This marketing campaign was intentional about targeting the younger crowd with not just chicken sandwiches, but merchandiseockså.

Popeyes was able to tap into this segment of the market and increase sales while continuing to capitalize on its success without the campaign coming across as stale.

4. Cheerios: #GoodGoesRound

marketing campaign example from cheerios

Image Source

General Mills ran a non-profit campaign called Good Goes Round via its Cheerios brand, lobbying to raise enough money to fund one million meals.

Why Cheerios’ “Good Goes Round” campaign is so great:

The campaign featured its own landing page, video marketing assets, and hashtag (#GoodGoesRound), separating it from its parent brand and making it shareable among its audience.

It also paid to promote the “Good Goes Round” URL on Google, giving the campaign even more visibility.

5. Äpple: “Shot on iPhone”

marketing campaign example from apple

Image Source

Apple’s “Shot on iPhone” series highlights the high-quality videography and photography that customers can capture on the iPhone X.

It’s a product launch campaign that focused on one specific feature of the new Apple smartphone.

Why Apple’s “Shot on iPhone” campaign is so great:

This campaign was unique, because it’s similar to a user-generated campaign but was also promoted heavily by the brand itself.

Äpple launched its own Instagram account to share the #ShotoniPhone content, collaborated with professional photographers and videographers, and ran official TV advertisements.

6. The General: “Re-brand”

When it comes to cheesy commercials, The General’s old marketing strategy fits the bill.

The brand became synonymous with pixelated animations and low-quality production which inevitably had a negative effect on the way potential customers perceived the quality of service.

In 2020, the company changed its marketing campaign to target a more rational customer who appreciates a little humor.

Shaquille O’Neal became the face of the brand, appearing in commercials alongside other notable celebrities like Montell Jordan and Ernie Johnson.

Why The General’s “Re-brand” campaign is so great:

The General listened to its customers’ opinions of the brand before moving forward with the new campaign and saw great success as a result.

The tone of the marketing campaign remained light-hearted but took a more mature approach to the humor — toning it down and letting the key selling points of The General shine through.

7. Airbnb: “Made Possible by Hosts”

In the face of the COVID-19 pandemic, travel companies such as Airbnb saw unprecedented losses in profit.

How did the company respond? It created a series of videos called “Made Possible by Hosts” that shows appreciation for the hosts who have continued to accept guests on the platform.

What’s most curious about the campaign is that it doesn’t put Airbnb customers at the center.

Instead, it spotlights the hosts who accept customers in the first place. In doing so, Airbnb focuses on the human aspect of its platform: You’re not renting an Airbnb property, you’re renting someone’s home.

Over to You

Marketing campaigns aren’t easy, but they’re valuable and integral to growing a successful brand and business. Campaigns set apart certain deliverables from general promotional efforts and touch your audience in creative and exciting ways.

If you’re not sure where to start, consider what would be valuable to your audience, and go from there. Your audience is, after all, the lifeblood of your campaigns and company.

Editor’s note: This post was originally published in August 2017 and has been updated for comprehensiveness.

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The Moz Links API: Touch Every Endpoint in Python

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The Moz Links API: Touch Every Endpoint in Python

The purpose of this Jupyter Notebook is to introduce the Moz Links API using Python. This should work on any notebook hosting environment, such as Google Colab.

If you’re looking at this on Github, the code snippets can be copy/pasted into your own notebook environment. By the time you’ve run this script to the bottom, you will have used every Moz Links API endpoint, and can pick the parts you want for your own project. The official documentation can be found here.

Confused? Be sure to check out my intro to the Moz Links API.

Do global imports

The import statements at the top of a Python program are used to load external resources that are not loaded by default in the Python interpreter. These resources may include libraries or modules that provide additional functionality to the program.

Import statements are usually placed at the top of a program, before any other code is executed. This allows the program to load any necessary resources before they are needed in the program.

Once the resources have been loaded using import statements, they can be used anywhere in the program, not just in the cell where the import statement was written. This allows the program to access the functionality provided by the imported resources throughout its execution.

The libraries here not part of the standard Python library are requests och sqlitedict. You can install the with pip-installationsförfrågningar och pip install sqlitedict in your terminal or a Jupyter cell. If you’re using Anaconda, requests is pre-installed.

import json
import requests
from headlines import *
from pprint import pprint
from sqlitedict import SqliteDict as sqldict

Load login values from external file

The code below reads a file named “linksapi.txt” from the “assets” directory, which contains the login credentials, including the access ID and secret key needed to access the Moz API. These credentials are extracted from the file and assigned to two variables named ACCESSID och SECRETKEY. The with statement is used to ensure that the file is properly closed after it’s been read. Create a file whose contents look like this with your credentials manually retreived from moz.com:

ACCESSID: mozscape-1234567890
SECRETKEY: 1234567890abcdef1234567890abcdef

Once the credentials are extracted from the file, they are stored in a tuple named AUTH_TUPLE. This tuple can be used as an argument to the Moz API functions to authenticate and authorize access to the data.

The purpose of this approach is to avoid hard-coding sensitive login credentials directly in the program, which could pose a security risk if the code was shared or published publicly. Instead, the credentials are kept in a separate file that is not included in the repository, and can be easily created and updated as needed. This way, the code can be shared without exposing the credentials to the public.

with open("../assets/linksapi.txt") as fh:
    ACCESSID, SECRETKEY = [x.strip().split(" ")[1] for x in fh.readlines()]

AUTH_TUPLE = (ACCESSID, SECRETKEY)  # Don't show contents

Configure variables

In this code, there are several configuration variables that are used to set up the API call to the Moz Links API.

The first variable, COMMON_ENDPOINT, is a constant that stores the endpoint URL for the Moz API. The second variable, sub_endpoint, is a string that represents the endpoint subpath for the anchor text data, which will be appended to the COMMON_ENDPOINT URL to form the complete API slutpunkt URL.

The fourth variable, data_dict, is a dictionary that contains the parameters for the API request. In this case, the data_dict specifies the target URL for which we want to retrieve anchor text data, the scope of the data (in this case, page-level), and a limit of 1 result.

Finally, the json_string variable is created by converting the data_dict dictionary into a JSON-formatted string using the json.dumps() function. This string will be used as the request body when making the API call.

These variables are used to configure and parameterize the API request, and can be modified to perform any data_dict request against any Moz Links API sub_endpoint.

COMMON_ENDPOINT = "https://lsapi.seomoz.com/v2/"
sub_endpoint = "anchor_text"
endpoint = COMMON_ENDPOINT + sub_endpoint
data_dict = {"target": "moz.com/blog", "scope": "page", "limit": 1}
json_string = json.dumps(data_dict)

Actually hit the API (ensure success)

In JupyterLab, the last line of a code cell is automatically printed to the output area without requiring an explicit print() statement. The code you provided is using the requests module to send a POST request to a URL url with data in the form of a JSON string json_string. The authentication details are passed using the AUTH_TUPLE variable.

After sending the request, the response object r is printed using the print() statement. This will print the HTTP status code, such as 200 for success, 404 for not found, etc., along with the response headers.

Finally, the .json() method is called on the response object svar to parse the response data as JSON and return it as a Python dictionary. This dictionary can be assigned to a variable, used for further processing, or simply printed to the output area without requiring an explicit print() statement due to JupyterLab’s automatic printing behavior for the last line of a code cell.

response = requests.post(endpoint, data=json_string, auth=AUTH_TUPLE)
pprint(response.json())

Outputs:

{'next_token': 'JYkQVg4s9ak8iRBWDiz1qTyguYswnj035nqjRF0IbW96IGJsb2e58hGzcmSomw==',
 'results': [{'anchor_text': 'moz',
              'external_pages': 7183,
              'external_root_domains': 2038}]}

List Sub-endpoints

This code defines a list of different sub-endpoints that can be appended to a common URL prefix to make different API endpoints. An API endpoint is a URL where an API can be accessed by clients. It is a point of entry to the application that acts as a gatekeeper between the client and the server. Each endpoint is identified by a unique URL, which can be used to interact with the API.

In this code, the list of sub-endpoints is defined in the sub_endpoints variable, and each endpoint is represented as a string. The for loop iterates over the list, prints the index number and name of each sub-endpoint using the print function, and increments the index by 1. The enumerate function is used to generate a sequence of pairs consisting of an index and a value from the list.

This code is useful for exploring the available endpoints for a particular API and for selecting the endpoint that corresponds to the desired functionality. By changing the sub-endpoint in the URL, clients can access different resources or perform different operations on the server.

sub_endpoints = [
    "anchor_text",
    "final_redirect",
    "global_top_pages",
    "global_top_root_domains",
    "index_metadata",
    "link_intersect",
    "link_status",
    "linking_root_domains",
    "links",
    "top_pages",
    "url_metrics",
    "usage_data",
]
for i, sub_endpoint in enumerate(sub_endpoints):
    print(i + 1, sub_endpoint)

Outputs:

1 anchor_text
2 final_redirect
3 global_top_pages
4 global_top_root_domains
5 index_metadata
6 link_intersect
7 link_status
8 linking_root_domains
9 links
10 top_pages
11 url_metrics
12 usage_data

Human-friendly labels

This code defines two lists: names och descriptions. The names list contains human-friendly labels for the set of sub-endpoints, while the descriptions list provides a brief description of each endpoint. The two lists are kept in the same order as the points list defined earlier in the code.

By keeping the three lists in the same order, they can be “zipped” together into a single list of tuples using the zip function. This produces a new list where each tuple contains the name, endpoint, and description for a particular API endpoint. This makes it easy to display a user-friendly summary of each API endpoint with its name and description.

De zip function combines the elements of the three lists element-wise, creating a tuple of the first elements from each list, then a tuple of the second elements, and so on. The resulting list of tuples can be iterated over, and each tuple unpacked to access the individual name, endpoint, and description elements for each API endpoint.

names = [
    "Anchor Text",
    "Final Redirect",
    "Global Top Pages",
    "Global Top Root Domains",
    "Index Metadata",
    "Link Intersect",
    "Link Status",
    "Linking Root Domains",
    "Links",
    "Top Pages",
    "URL Metrics",
    "Usage Data",
]

descriptions = [
    "Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.",
    "Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.",
    "This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)",
    "This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)",
    "This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)",
    "Use this endpoint to get sources that link to at least one of a list of positive targets and don't link to any of a list of negative targets.",
    "Use this endpoint to get information about links from many sources to a single target.",
    "Use this endpoint to get linking root domains to a target.",
    "Use this endpoint to get links to a target.",
    "This endpoint returns top pages on a target domain.",
    "Use this endpoint to get metrics about one or more urls.",
    "This endpoint Returns the number of rows consumed so far in the current billing period. The count returned might not reflect rows consumed in the last hour. The count returned reflects rows consumed by requests to both the v1 (Moz Links API) and v2 Links APIs.",
]

# Simple zipping example
list(zip(names, sub_endpoints, descriptions))

Outputs:

[('Anchor Text',
  'anchor_text',
  'Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.'),
 ('Final Redirect',
  'final_redirect',
  'Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.'),
 ('Global Top Pages',
  'global_top_pages',
  'This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)'),
 ('Global Top Root Domains',
  'global_top_root_domains',
  'This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)'),
 ('Index Metadata',
  'index_metadata',
  'This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)'),
 ('Link Intersect',
  'link_intersect',
  "Use this endpoint to get sources that link to at least one of a list of positive targets and don't link to any of a list of negative targets."),
 ('Link Status',
  'link_status',
  'Use this endpoint to get information about links from many sources to a single target.'),
 ('Linking Root Domains',
  'linking_root_domains',
  'Use this endpoint to get linking root domains to a target.'),
 ('Links', 'links', 'Use this endpoint to get links to a target.'),
 ('Top Pages',
  'top_pages',
  'This endpoint returns top pages on a target domain.'),
 ('URL Metrics',
  'url_metrics',
  'Use this endpoint to get metrics about one or more urls.'),
 ('Usage Data',
  'usage_data',
  'This endpoint Returns the number of rows consumed so far in the current billing period. The count returned might not reflect rows consumed in the last hour. The count returned reflects rows consumed by requests to both the v1 (Moz Links API) and v2 Links APIs.')]

Show an example request for each endpoint

This is a list of API requests in Python dict format, where each dictionary represents a request to a specific endpoint. Don’t hurt your brain too much trying to read it. Just know that I lifted each example from the original Moz documentation and listed them all here in order as nested Python dicts.

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You could call the format is a dict of dicts, where each sub-dictionary corresponds to a specific endpoint, same order as the sub_endpoints, names, och descriptions lists for easy combining. The output of running the below cell is doing that list-combining to document every sub_endpoint.

dict_of_dicts = {
    "anchor_text": {"target": "moz.com/blog", "scope": "page", "limit": 5},
    "links": {
        "target": "moz.com/blog",
        "target_scope": "page",
        "filter": "external+nofollow",
        "limit": 1,
    },
    "final_redirect": {"page": "seomoz.org/blog"},
    "global_top_pages": {"limit": 5},
    "global_top_root_domains": {"limit": 5},
    "index_metadata": {},
    "link_intersect": {
        "positive_targets": [
            {"target": "latimes.com", "scope": "root_domain"},
            {"target": "blog.nytimes.com", "scope": "subdomain"},
        ],
        "negative_targets": [{"target": "moz.com", "scope": "root_domain"}],
        "source_scope": "page",
        "sort": "source_domain_authority",
        "limit": 1,
    },
    "link_status": {
        "target": "moz.com/blog",
        "sources": ["twitter.com", "linkedin.com"],
        "source_scope": "root_domain",
        "target_scope": "page",
    },
    "linking_root_domains": {
        "target": "moz.com/blog",
        "target_scope": "page",
        "filter": "external",
        "sort": "source_domain_authority",
        "limit": 5,
    },
    "top_pages": {"target": "moz.com", "scope": "root_domain", "limit": 5},
    "url_metrics": {"targets": ["moz.com", "nytimes.com"]},
    "usage_data": {},
}

for i, sub_endpoint in enumerate(sub_endpoints):
    h1(f"{i + 1}. {names[i]} ({sub_endpoint})")
    print(descriptions[i])
    h4("Example request:")
    pprint(dict_of_dicts[sub_endpoint])
    print()

Outputs:

# 2. Final Redirect (final_redirect)

Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.
Example request:

{'page': 'seomoz.org/blog'}

[...]

Write a function that hits the API

If we’re going to hit an API over and over in mostly the same way, we want to spare ourselves re-typing everything all the time. That’s why we define functions. That’s the def in the below cell. Once that cell is run, the moz() function can be used anywhere in this Notebook. You need only feed it the sub_endpoint you want to use and a Python dict of your request. It will return the API’s response.

def moz(sub_endpoint, data_dict):
    """Hits Moz Links API with specified endpoint and request and returns results."""
    json_string = json.dumps(data_dict)
    endpoint = COMMON_ENDPOINT + sub_endpoint
    # Below, data is a string (flattened JSON) but auth is a 2-position tuple.
    response = requests.post(endpoint, data=json_string, auth=AUTH_TUPLE)
    return response

This does not output anything to the screen. It just defines the function.

Conditionally hit the API

The code uses a Python package calledb which provides a persistent dictionary-like object that can be stored on disk using the SQLite database engine. The with statement in the code sets up a context manager for the SqliteDict object, which automatically handles opening and closing the database connection. The database file is stored at ../dbs/linksapi.db

The code iterates through each sub-endpoint in the sub_endpoints list, and checks if that data has already been retrieved. If it hasn’t, the API is called using the moz() function and the result is saved in the SqliteDict. The db.commit() statement ensures that any changes made to the dictionary during the iteration are saved to the database.

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The SqliteDict serves as a local cache to prevent the API from being hit every time the code block is run if the data has already been collected. By using this cache, the code reduces the number of API requests required, which is useful when working with APIs that have quota limits. Congratulations, you’re using a database!

with sqldict("../dbs/linksapi.db") as db:
    for sub_endpoint in sub_endpoints:
        if sub_endpoint not in db:
            print(sub_endpoint)
            result = moz(sub_endpoint, dict_of_dicts[sub_endpoint])
            db[sub_endpoint] = result
            db.commit()
            print("API hit and response saved!")
            print()
h2("Done")

This does not output anything to the screen. It saves the results of the API-calls to a local database.

Show the locally-stored API responses

This code uses the sqldict context manager to open the SQLite database containing the previously retrieved API data. It then iterates over the keys in the database, which correspond to the endpoints that were previously retrieved.

For each key, the code prints the endpoint name, description, and the data retrieved from the API. The pprint function is used to print the JSON data in a more human-readable format, with indentation and line breaks that make it easier to read.

with sqldict("../dbs/linksapi.db") as db:
    for i, key in enumerate(db):
        h1(f"{i + 1}. {names[i]} ({key})")
        print(descriptions[i])
        print()
        pprint(db[key].json())
        print()

Outputs:

1. Anchor Text (anchor_text)
Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.

{'next_token': 'KIkQVg4s9ak8iRBWDiz1qTyguYswnj035n7bYI0Lc2VvbW96IGJsb2dKBcCodcl47Q==',
 'results': [{'anchor_text': 'moz',
              'external_pages': 7162,
              'external_root_domains': 2026},
             {'anchor_text': 'moz blog',
              'external_pages': 15525,
              'external_root_domains': 1364},
             {'anchor_text': 'the moz blog',
              'external_pages': 7879,
              'external_root_domains': 728},
             {'anchor_text': 'seomoz',
              'external_pages': 17741,
              'external_root_domains': 654},
             {'anchor_text': 'https://moz.com/blog',
              'external_pages': 978,
              'external_root_domains': 491}]}

2. Final Redirect (final_redirect)
Use this endpoint to get data about anchor text used by followed external links to a target. Results are ordered by external_root_domains descending.

{'page': 'moz.com/blog'}

3. Global Top Pages (global_top_pages)
This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)

{'next_token': 'BcLbRwBmrXHK',
 'results': [{'deleted_pages_to_page': 11932076,
              'deleted_pages_to_root_domain': 23942663640,
              'deleted_pages_to_subdomain': 21555752652,
              'deleted_root_domains_to_page': 64700,
              'deleted_root_domains_to_root_domain': 3688228,
              'deleted_root_domains_to_subdomain': 3516235,
              'domain_authority': 96,
              'external_indirect_pages_to_root_domain': 5042652519,
              'external_nofollow_pages_to_page': 31163,
              'external_nofollow_pages_to_root_domain': 12375460748,
              'external_nofollow_pages_to_subdomain': 11393036086,
              'external_pages_to_page': 118102549,
              'external_pages_to_root_domain': 91362310623,
              'external_pages_to_subdomain': 83283626903,
              'external_redirect_pages_to_page': 0,
              'external_redirect_pages_to_root_domain': 445730476,
              'external_redirect_pages_to_subdomain': 432323198,
              'http_code': 5,
              'indirect_root_domains_to_page': 0,
              'indirect_root_domains_to_root_domain': 701121,
              'last_crawled': '2023-01-15',
              'link_propensity': 1.76710455e-05,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 2,
              'nofollow_pages_to_page': 31163,
              'nofollow_pages_to_root_domain': 12375623717,
              'nofollow_pages_to_subdomain': 11393036179,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 0,
              'nofollow_root_domains_to_page': 980,
              'nofollow_root_domains_to_root_domain': 3696150,
              'nofollow_root_domains_to_subdomain': 3622349,
              'page': 'www.facebook.com/Plesk',
              'page_authority': 100,
              'pages_crawled_from_root_domain': 1810872,
              'pages_from_page': 0,
              'pages_from_root_domain': 5289,
              'pages_to_page': 118102549,
              'pages_to_root_domain': 91368257043,
              'pages_to_subdomain': 83288001442,
              'redirect_pages_to_page': 0,
              'redirect_pages_to_root_domain': 447189164,
              'redirect_pages_to_subdomain': 433411292,
              'root_domain': 'facebook.com',
              'root_domains_from_page': 0,
              'root_domains_from_root_domain': 32,
              'root_domains_to_page': 491956,
              'root_domains_to_root_domain': 59416650,
              'root_domains_to_subdomain': 50993087,
              'spam_score': 1,
              'subdomain': 'www.facebook.com',
              'title': ''},
             {'deleted_pages_to_page': 5828966,
              'deleted_pages_to_root_domain': 79909678,
              'deleted_pages_to_subdomain': 79909678,
              'deleted_root_domains_to_page': 16552,
              'deleted_root_domains_to_root_domain': 98416,
              'deleted_root_domains_to_subdomain': 98416,
              'domain_authority': 94,
              'external_indirect_pages_to_root_domain': 1177381629,
              'external_nofollow_pages_to_page': 453328699,
              'external_nofollow_pages_to_root_domain': 1643990147,
              'external_nofollow_pages_to_subdomain': 1643990147,
              'external_pages_to_page': 456279611,
              'external_pages_to_root_domain': 2808523112,
              'external_pages_to_subdomain': 2808523112,
              'external_redirect_pages_to_page': 125,
              'external_redirect_pages_to_root_domain': 24941546,
              'external_redirect_pages_to_subdomain': 24941546,
              'http_code': 3,
              'indirect_root_domains_to_page': 723,
              'indirect_root_domains_to_root_domain': 252606,
              'last_crawled': '2023-01-14',
              'link_propensity': 0.118001014,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 121166,
              'nofollow_pages_to_page': 453328699,
              'nofollow_pages_to_root_domain': 1644293277,
              'nofollow_pages_to_subdomain': 1644293277,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 67627,
              'nofollow_root_domains_to_page': 9800973,
              'nofollow_root_domains_to_root_domain': 4959747,
              'nofollow_root_domains_to_subdomain': 4959747,
              'page': 'wordpress.com/?ref=footer_blog',
              'page_authority': 100,
              'pages_crawled_from_root_domain': 1731019,
              'pages_from_page': 0,
              'pages_from_root_domain': 1080338,
              'pages_to_page': 456293004,
              'pages_to_root_domain': 2817137385,
              'pages_to_subdomain': 2817137385,
              'redirect_pages_to_page': 125,
              'redirect_pages_to_root_domain': 25449067,
              'redirect_pages_to_subdomain': 25449067,
              'root_domain': 'wordpress.com',
              'root_domains_from_page': 0,
              'root_domains_from_root_domain': 204262,
              'root_domains_to_page': 9878742,
              'root_domains_to_root_domain': 12653294,
              'root_domains_to_subdomain': 12653294,
              'spam_score': 1,
              'subdomain': 'wordpress.com',
              'title': ''},
             {'deleted_pages_to_page': 3904778,
              'deleted_pages_to_root_domain': 23942663640,
              'deleted_pages_to_subdomain': 21555752652,
              'deleted_root_domains_to_page': 11671,
              'deleted_root_domains_to_root_domain': 3688228,
              'deleted_root_domains_to_subdomain': 3516235,
              'domain_authority': 96,
              'external_indirect_pages_to_root_domain': 5042652519,
              'external_nofollow_pages_to_page': 4449343,
              'external_nofollow_pages_to_root_domain': 12375460748,
              'external_nofollow_pages_to_subdomain': 11393036086,
              'external_pages_to_page': 59602588,
              'external_pages_to_root_domain': 91362310623,
              'external_pages_to_subdomain': 83283626903,
              'external_redirect_pages_to_page': 12625,
              'external_redirect_pages_to_root_domain': 445730476,
              'external_redirect_pages_to_subdomain': 432323198,
              'http_code': 5,
              'indirect_root_domains_to_page': 1632,
              'indirect_root_domains_to_root_domain': 701121,
              'last_crawled': '2023-01-16',
              'link_propensity': 1.76710455e-05,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 2,
              'nofollow_pages_to_page': 4449343,
              'nofollow_pages_to_root_domain': 12375623717,
              'nofollow_pages_to_subdomain': 11393036179,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 0,
              'nofollow_root_domains_to_page': 28624,
              'nofollow_root_domains_to_root_domain': 3696150,
              'nofollow_root_domains_to_subdomain': 3622349,
              'page': 'www.facebook.com/home.php',
              'page_authority': 100,
              'pages_crawled_from_root_domain': 1810872,
              'pages_from_page': 0,
              'pages_from_root_domain': 5289,
              'pages_to_page': 59602589,
              'pages_to_root_domain': 91368257043,
              'pages_to_subdomain': 83288001442,
              'redirect_pages_to_page': 12626,
              'redirect_pages_to_root_domain': 447189164,
              'redirect_pages_to_subdomain': 433411292,
              'root_domain': 'facebook.com',
              'root_domains_from_page': 0,
              'root_domains_from_root_domain': 32,
              'root_domains_to_page': 239697,
              'root_domains_to_root_domain': 59416650,
              'root_domains_to_subdomain': 50993087,
              'spam_score': 1,
              'subdomain': 'www.facebook.com',
              'title': ''},
             {'deleted_pages_to_page': 3440567,
              'deleted_pages_to_root_domain': 3440700,
              'deleted_pages_to_subdomain': 3440700,
              'deleted_root_domains_to_page': 60839,
              'deleted_root_domains_to_root_domain': 60840,
              'deleted_root_domains_to_subdomain': 60840,
              'domain_authority': 1,
              'external_indirect_pages_to_root_domain': 7,
              'external_nofollow_pages_to_page': 288,
              'external_nofollow_pages_to_root_domain': 1499,
              'external_nofollow_pages_to_subdomain': 1499,
              'external_pages_to_page': 140954613,
              'external_pages_to_root_domain': 140959216,
              'external_pages_to_subdomain': 140959213,
              'external_redirect_pages_to_page': 70,
              'external_redirect_pages_to_root_domain': 70,
              'external_redirect_pages_to_subdomain': 70,
              'http_code': 200,
              'indirect_root_domains_to_page': 0,
              'indirect_root_domains_to_root_domain': 0,
              'last_crawled': '2018-02-05',
              'link_propensity': 0.3998428881,
              'nofollow_pages_from_page': 12,
              'nofollow_pages_from_root_domain': 805,
              'nofollow_pages_to_page': 288,
              'nofollow_pages_to_root_domain': 10799,
              'nofollow_pages_to_subdomain': 10799,
              'nofollow_root_domains_from_page': 2,
              'nofollow_root_domains_from_root_domain': 7,
              'nofollow_root_domains_to_page': 30,
              'nofollow_root_domains_to_root_domain': 30,
              'nofollow_root_domains_to_subdomain': 30,
              'page': 'music.skyrock.com/',
              'page_authority': 100,
              'pages_crawled_from_root_domain': 2546,
              'pages_from_page': 61,
              'pages_from_root_domain': 3382,
              'pages_to_page': 140956009,
              'pages_to_root_domain': 141008586,
              'pages_to_subdomain': 141008583,
              'redirect_pages_to_page': 70,
              'redirect_pages_to_root_domain': 70,
              'redirect_pages_to_subdomain': 70,
              'root_domain': 'music.skyrock.com',
              'root_domains_from_page': 19,
              'root_domains_from_root_domain': 1018,
              'root_domains_to_page': 10609865,
              'root_domains_to_root_domain': 10609868,
              'root_domains_to_subdomain': 10609868,
              'spam_score': 9,
              'subdomain': 'music.skyrock.com',
              'title': 'Blog de Music - DES NEWS, DES CLIPS, DES INTERVIEWS - '
                       'Skyrock.com'},
             {'deleted_pages_to_page': 64159924,
              'deleted_pages_to_root_domain': 17641375891,
              'deleted_pages_to_subdomain': 336246205,
              'deleted_root_domains_to_page': 63574,
              'deleted_root_domains_to_root_domain': 1728606,
              'deleted_root_domains_to_subdomain': 234073,
              'domain_authority': 100,
              'external_indirect_pages_to_root_domain': 19281720347,
              'external_nofollow_pages_to_page': 34635431,
              'external_nofollow_pages_to_root_domain': 7885369442,
              'external_nofollow_pages_to_subdomain': 184067821,
              'external_pages_to_page': 285612569,
              'external_pages_to_root_domain': 55013651418,
              'external_pages_to_subdomain': 1492976347,
              'external_redirect_pages_to_page': 593282,
              'external_redirect_pages_to_root_domain': 250423075,
              'external_redirect_pages_to_subdomain': 5678006,
              'http_code': 302,
              'indirect_root_domains_to_page': 1072,
              'indirect_root_domains_to_root_domain': 231256,
              'last_crawled': '2023-04-01',
              'link_propensity': 0.006248265505,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 991472,
              'nofollow_pages_to_page': 34635436,
              'nofollow_pages_to_root_domain': 7948674425,
              'nofollow_pages_to_subdomain': 184068512,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 182393,
              'nofollow_root_domains_to_page': 126656,
              'nofollow_root_domains_to_root_domain': 2322389,
              'nofollow_root_domains_to_subdomain': 304381,
              'page': 'youtube.com/',
              'page_authority': 100,
              'pages_crawled_from_root_domain': 41258009,
              'pages_from_page': 0,
              'pages_from_root_domain': 11109186,
              'pages_to_page': 285612606,
              'pages_to_root_domain': 55255620288,
              'pages_to_subdomain': 1493073570,
              'redirect_pages_to_page': 593282,
              'redirect_pages_to_root_domain': 263224806,
              'redirect_pages_to_subdomain': 5678383,
              'root_domain': 'youtube.com',
              'root_domains_from_page': 0,
              'root_domains_from_root_domain': 257791,
              'root_domains_to_page': 598403,
              'root_domains_to_root_domain': 23134271,
              'root_domains_to_subdomain': 1927717,
              'spam_score': 4,
              'subdomain': 'youtube.com',
              'title': ''}]}

4. Global Top Root Domains (global_top_root_domains)
This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)

{'next_token': 'BcLbRwBmrXHK',
 'results': [{'domain_authority': 100,
              'link_propensity': 0.006248265505,
              'root_domain': 'youtube.com',
              'root_domains_to_root_domain': 23134271,
              'spam_score': 4,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 0,
                            'redirect_pages': 0}},
             {'domain_authority': 100,
              'link_propensity': 0.008422264829,
              'root_domain': 'www.google.com',
              'root_domains_to_root_domain': 14723695,
              'spam_score': 14,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 0,
                            'redirect_pages': 0}},
             {'domain_authority': 100,
              'link_propensity': 0.0001607139566,
              'root_domain': 'www.blogger.com',
              'root_domains_to_root_domain': 30580427,
              'spam_score': -1,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 0,
                            'redirect_pages': 0}},
             {'domain_authority': 99,
              'link_propensity': 0.04834850505,
              'root_domain': 'linkedin.com',
              'root_domains_to_root_domain': 12339087,
              'spam_score': 1,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 0,
                            'redirect_pages': 0}},
             {'domain_authority': 99,
              'link_propensity': 0.006264935713,
              'root_domain': 'microsoft.com',
              'root_domains_to_root_domain': 5344181,
              'spam_score': 11,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 0,
                            'redirect_pages': 0}}]}

5. Index Metadata (index_metadata)
This endpoint returns the top 500 pages in the entire index with the highest Page Authority values, sorted by Page Authority. (Visit the Top 500 Sites list to explore the top root domains on the web, sorted by Domain Authority.)

{'index_id': 'NE+lX5bFh06baS9ojUwVbw==',
 'spam_score_update_days': ['2019-02-08',
                            '2020-03-28',
                            '2020-08-03',
                            '2020-11-13',
                            '2021-02-24',
                            '2021-05-19',
                            '2021-08-16',
                            '2021-11-02',
                            '2022-02-01',
                            '2022-05-10',
                            '2022-11-16']}

6. Link Intersect (link_intersect)
Use this endpoint to get sources that link to at least one of a list of positive targets and don't link to any of a list of negative targets.

{'next_token': 'AcmY2oCXQbbg',
 'results': [{'domain_authority': 100,
              'matching_target_indexes': [0],
              'page': 'www.google.com/amp/www.latimes.com/local/lanow/la-me-ln-aliso-viejo-shooting-20171012-story,amp.html',
              'spam_score': 14,
              'title': ''}]}

7. Link Status (link_status)
Use this endpoint to get information about links from many sources to a single target.

{'exists': [False, False]}

8. Linking Root Domains (linking_root_domains)
Use this endpoint to get linking root domains to a target.

{'next_token': 'IokQVg4s9ak8iRBWDiz1qTyguYswnj035qBkmE3DU+JTtwAVhsjH7R6XUA==',
 'results': [{'domain_authority': 99,
              'link_propensity': 0.006264935713,
              'root_domain': 'microsoft.com',
              'root_domains_to_root_domain': 5344181,
              'spam_score': 11,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 2,
                            'redirect_pages': 0}},
             {'domain_authority': 98,
              'link_propensity': 0.02977741137,
              'root_domain': 'wordpress.org',
              'root_domains_to_root_domain': 12250296,
              'spam_score': 2,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 2,
                            'pages': 2,
                            'redirect_pages': 0}},
             {'domain_authority': 96,
              'link_propensity': 0.09679271281,
              'root_domain': 'github.com',
              'root_domains_to_root_domain': 2948013,
              'spam_score': 2,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 12,
                            'pages': 12,
                            'redirect_pages': 0}},
             {'domain_authority': 96,
              'link_propensity': 0.004641198553,
              'root_domain': 'amazon.com',
              'root_domains_to_root_domain': 5023132,
              'spam_score': 28,
              'to_target': {'deleted_pages': 0,
                            'nofollow_pages': 0,
                            'pages': 2,
                            'redirect_pages': 0}},
             {'domain_authority': 95,
              'link_propensity': 0.005770479795,
              'root_domain': 'shopify.com',
              'root_domains_to_root_domain': 2948087,
              'spam_score': 1,
              'to_target': {'deleted_pages': 3,
                            'nofollow_pages': 0,
                            'pages': 0,
                            'redirect_pages': 0}}]}

9. Links (links)
Use this endpoint to get links to a target.

{'next_token': 'AVvpJ4gPPvOY',
 'results': [{'anchor_text': 'moz blog',
              'date_disappeared': '',
              'date_first_seen': '2020-06-29',
              'date_last_seen': '2023-01-14',
              'nofollow': True,
              'redirect': False,
              'rel_canonical': False,
              'source': {'deleted_pages_to_page': 570,
                         'deleted_pages_to_root_domain': 1251501128,
                         'deleted_pages_to_subdomain': 1182759912,
                         'deleted_root_domains_to_page': 34,
                         'deleted_root_domains_to_root_domain': 322790,
                         'deleted_root_domains_to_subdomain': 314554,
                         'domain_authority': 96,
                         'external_indirect_pages_to_root_domain': 863103308,
                         'external_nofollow_pages_to_page': 1407,
                         'external_nofollow_pages_to_root_domain': 667480081,
                         'external_nofollow_pages_to_subdomain': 650421076,
                         'external_pages_to_page': 3710,
                         'external_pages_to_root_domain': 5309615021,
                         'external_pages_to_subdomain': 5086141938,
                         'external_redirect_pages_to_page': 14,
                         'external_redirect_pages_to_root_domain': 143685025,
                         'external_redirect_pages_to_subdomain': 142061138,
                         'http_code': 200,
                         'indirect_root_domains_to_page': 2,
                         'indirect_root_domains_to_root_domain': 180014,
                         'last_crawled': '2023-01-14',
                         'link_propensity': 0.09679271281,
                         'nofollow_pages_from_page': 199,
                         'nofollow_pages_from_root_domain': 7541042,
                         'nofollow_pages_to_page': 1407,
                         'nofollow_pages_to_root_domain': 678014273,
                         'nofollow_pages_to_subdomain': 660443683,
                         'nofollow_root_domains_from_page': 93,
                         'nofollow_root_domains_from_root_domain': 564314,
                         'nofollow_root_domains_to_page': 58,
                         'nofollow_root_domains_to_root_domain': 186407,
                         'nofollow_root_domains_to_subdomain': 171632,
                         'page': 'github.com/mezod/awesome-indie',
                         'page_authority': 68,
                         'pages_crawled_from_root_domain': 7254823,
                         'pages_from_page': 202,
                         'pages_from_root_domain': 8613796,
                         'pages_to_page': 3746,
                         'pages_to_root_domain': 5628821927,
                         'pages_to_subdomain': 5352019489,
                         'redirect_pages_to_page': 14,
                         'redirect_pages_to_root_domain': 145613441,
                         'redirect_pages_to_subdomain': 142856036,
                         'root_domain': 'github.com',
                         'root_domains_from_page': 96,
                         'root_domains_from_root_domain': 702214,
                         'root_domains_to_page': 231,
                         'root_domains_to_root_domain': 2948013,
                         'root_domains_to_subdomain': 2857538,
                         'spam_score': 2,
                         'subdomain': 'github.com',
                         'title': 'GitHub - mezod/awesome-indie: Resources for '
                                  'independent developers to make money'},
              'target': {'deleted_pages_to_page': 169073,
                         'deleted_pages_to_root_domain': 19022927,
                         'deleted_pages_to_subdomain': 18554702,
                         'deleted_root_domains_to_page': 1457,
                         'deleted_root_domains_to_root_domain': 27522,
                         'deleted_root_domains_to_subdomain': 27273,
                         'domain_authority': 91,
                         'external_indirect_pages_to_root_domain': 45290099,
                         'external_nofollow_pages_to_page': 7388,
                         'external_nofollow_pages_to_root_domain': 17425478,
                         'external_nofollow_pages_to_subdomain': 17269297,
                         'external_pages_to_page': 553261,
                         'external_pages_to_root_domain': 69376449,
                         'external_pages_to_subdomain': 68746190,
                         'external_redirect_pages_to_page': 265,
                         'external_redirect_pages_to_root_domain': 41112725,
                         'external_redirect_pages_to_subdomain': 41109338,
                         'http_code': 200,
                         'indirect_root_domains_to_page': 2219,
                         'indirect_root_domains_to_root_domain': 28779,
                         'last_crawled': '2023-04-02',
                         'link_propensity': 0.008849279955,
                         'nofollow_pages_from_page': 0,
                         'nofollow_pages_from_root_domain': 209067,
                         'nofollow_pages_to_page': 7388,
                         'nofollow_pages_to_root_domain': 17442464,
                         'nofollow_pages_to_subdomain': 17285191,
                         'nofollow_root_domains_from_page': 0,
                         'nofollow_root_domains_from_root_domain': 55943,
                         'nofollow_root_domains_to_page': 1727,
                         'nofollow_root_domains_to_root_domain': 37789,
                         'nofollow_root_domains_to_subdomain': 37690,
                         'page': 'moz.com/blog',
                         'page_authority': 69,
                         'pages_crawled_from_root_domain': 7872618,
                         'pages_from_page': 7,
                         'pages_from_root_domain': 343751,
                         'pages_to_page': 906052,
                         'pages_to_root_domain': 98442581,
                         'pages_to_subdomain': 97352802,
                         'redirect_pages_to_page': 746,
                         'redirect_pages_to_root_domain': 47575576,
                         'redirect_pages_to_subdomain': 47570092,
                         'root_domain': 'moz.com',
                         'root_domains_from_page': 5,
                         'root_domains_from_root_domain': 69667,
                         'root_domains_to_page': 9712,
                         'root_domains_to_root_domain': 179884,
                         'root_domains_to_subdomain': 178649,
                         'spam_score': 1,
                         'subdomain': 'moz.com',
                         'title': 'The Moz Blog [SEO] - Moz'},
              'via_redirect': False,
              'via_rel_canonical': False}]}

10. Top Pages (top_pages)
This endpoint returns top pages on a target domain.

{'next_token': 'BXULGXd3IggK',
 'results': [{'deleted_pages_to_page': 1963527,
              'deleted_pages_to_root_domain': 19022927,
              'deleted_pages_to_subdomain': 18554702,
              'deleted_root_domains_to_page': 6527,
              'deleted_root_domains_to_root_domain': 27522,
              'deleted_root_domains_to_subdomain': 27273,
              'domain_authority': 91,
              'external_indirect_pages_to_root_domain': 45290099,
              'external_nofollow_pages_to_page': 9684724,
              'external_nofollow_pages_to_root_domain': 17425478,
              'external_nofollow_pages_to_subdomain': 17269297,
              'external_pages_to_page': 14981546,
              'external_pages_to_root_domain': 69376449,
              'external_pages_to_subdomain': 68746190,
              'external_redirect_pages_to_page': 3632556,
              'external_redirect_pages_to_root_domain': 41112725,
              'external_redirect_pages_to_subdomain': 41109338,
              'http_code': 200,
              'indirect_root_domains_to_page': 10580,
              'indirect_root_domains_to_root_domain': 28779,
              'last_crawled': '2023-04-01',
              'link_propensity': 0.008849279955,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 209067,
              'nofollow_pages_to_page': 9684724,
              'nofollow_pages_to_root_domain': 17442464,
              'nofollow_pages_to_subdomain': 17285191,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 55943,
              'nofollow_root_domains_to_page': 8749,
              'nofollow_root_domains_to_root_domain': 37789,
              'nofollow_root_domains_to_subdomain': 37690,
              'page': 'moz.com/',
              'page_authority': 74,
              'pages_crawled_from_root_domain': 7872618,
              'pages_from_page': 7,
              'pages_from_root_domain': 343751,
              'pages_to_page': 15343034,
              'pages_to_root_domain': 98442581,
              'pages_to_subdomain': 97352802,
              'redirect_pages_to_page': 3633007,
              'redirect_pages_to_root_domain': 47575576,
              'redirect_pages_to_subdomain': 47570092,
              'root_domain': 'moz.com',
              'root_domains_from_page': 5,
              'root_domains_from_root_domain': 69667,
              'root_domains_to_page': 41190,
              'root_domains_to_root_domain': 179884,
              'root_domains_to_subdomain': 178649,
              'spam_score': 1,
              'subdomain': 'moz.com',
              'title': 'Moz - SEO Software for Smarter Marketing'},
             {'deleted_pages_to_page': 185579,
              'deleted_pages_to_root_domain': 19022927,
              'deleted_pages_to_subdomain': 18554702,
              'deleted_root_domains_to_page': 2440,
              'deleted_root_domains_to_root_domain': 27522,
              'deleted_root_domains_to_subdomain': 27273,
              'domain_authority': 91,
              'external_indirect_pages_to_root_domain': 45290099,
              'external_nofollow_pages_to_page': 11211,
              'external_nofollow_pages_to_root_domain': 17425478,
              'external_nofollow_pages_to_subdomain': 17269297,
              'external_pages_to_page': 424268,
              'external_pages_to_root_domain': 69376449,
              'external_pages_to_subdomain': 68746190,
              'external_redirect_pages_to_page': 348,
              'external_redirect_pages_to_root_domain': 41112725,
              'external_redirect_pages_to_subdomain': 41109338,
              'http_code': 200,
              'indirect_root_domains_to_page': 1389,
              'indirect_root_domains_to_root_domain': 28779,
              'last_crawled': '2023-04-03',
              'link_propensity': 0.008849279955,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 209067,
              'nofollow_pages_to_page': 11211,
              'nofollow_pages_to_root_domain': 17442464,
              'nofollow_pages_to_subdomain': 17285191,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 55943,
              'nofollow_root_domains_to_page': 2487,
              'nofollow_root_domains_to_root_domain': 37789,
              'nofollow_root_domains_to_subdomain': 37690,
              'page': 'moz.com/beginners-guide-to-seo',
              'page_authority': 72,
              'pages_crawled_from_root_domain': 7872618,
              'pages_from_page': 7,
              'pages_from_root_domain': 343751,
              'pages_to_page': 786960,
              'pages_to_root_domain': 98442581,
              'pages_to_subdomain': 97352802,
              'redirect_pages_to_page': 365,
              'redirect_pages_to_root_domain': 47575576,
              'redirect_pages_to_subdomain': 47570092,
              'root_domain': 'moz.com',
              'root_domains_from_page': 5,
              'root_domains_from_root_domain': 69667,
              'root_domains_to_page': 15276,
              'root_domains_to_root_domain': 179884,
              'root_domains_to_subdomain': 178649,
              'spam_score': 1,
              'subdomain': 'moz.com',
              'title': "Beginner's Guide to SEO [plus FREE quick start "
                       'checklist] - Moz'},
             {'deleted_pages_to_page': 7159,
              'deleted_pages_to_root_domain': 19022927,
              'deleted_pages_to_subdomain': 18554702,
              'deleted_root_domains_to_page': 1382,
              'deleted_root_domains_to_root_domain': 27522,
              'deleted_root_domains_to_subdomain': 27273,
              'domain_authority': 91,
              'external_indirect_pages_to_root_domain': 45290099,
              'external_nofollow_pages_to_page': 8605,
              'external_nofollow_pages_to_root_domain': 17425478,
              'external_nofollow_pages_to_subdomain': 17269297,
              'external_pages_to_page': 34152,
              'external_pages_to_root_domain': 69376449,
              'external_pages_to_subdomain': 68746190,
              'external_redirect_pages_to_page': 70,
              'external_redirect_pages_to_root_domain': 41112725,
              'external_redirect_pages_to_subdomain': 41109338,
              'http_code': 200,
              'indirect_root_domains_to_page': 782,
              'indirect_root_domains_to_root_domain': 28779,
              'last_crawled': '2023-04-03',
              'link_propensity': 0.008849279955,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 209067,
              'nofollow_pages_to_page': 8754,
              'nofollow_pages_to_root_domain': 17442464,
              'nofollow_pages_to_subdomain': 17285191,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 55943,
              'nofollow_root_domains_to_page': 1380,
              'nofollow_root_domains_to_root_domain': 37789,
              'nofollow_root_domains_to_subdomain': 37690,
              'page': 'moz.com/google-algorithm-change',
              'page_authority': 70,
              'pages_crawled_from_root_domain': 7872618,
              'pages_from_page': 420,
              'pages_from_root_domain': 343751,
              'pages_to_page': 35181,
              'pages_to_root_domain': 98442581,
              'pages_to_subdomain': 97352802,
              'redirect_pages_to_page': 73,
              'redirect_pages_to_root_domain': 47575576,
              'redirect_pages_to_subdomain': 47570092,
              'root_domain': 'moz.com',
              'root_domains_from_page': 60,
              'root_domains_from_root_domain': 69667,
              'root_domains_to_page': 8881,
              'root_domains_to_root_domain': 179884,
              'root_domains_to_subdomain': 178649,
              'spam_score': 1,
              'subdomain': 'moz.com',
              'title': 'Moz - Google Algorithm Update History'},
             {'deleted_pages_to_page': 33133,
              'deleted_pages_to_root_domain': 19022927,
              'deleted_pages_to_subdomain': 18554702,
              'deleted_root_domains_to_page': 1192,
              'deleted_root_domains_to_root_domain': 27522,
              'deleted_root_domains_to_subdomain': 27273,
              'domain_authority': 91,
              'external_indirect_pages_to_root_domain': 45290099,
              'external_nofollow_pages_to_page': 31500,
              'external_nofollow_pages_to_root_domain': 17425478,
              'external_nofollow_pages_to_subdomain': 17269297,
              'external_pages_to_page': 70673,
              'external_pages_to_root_domain': 69376449,
              'external_pages_to_subdomain': 68746190,
              'external_redirect_pages_to_page': 77,
              'external_redirect_pages_to_root_domain': 41112725,
              'external_redirect_pages_to_subdomain': 41109338,
              'http_code': 301,
              'indirect_root_domains_to_page': 315,
              'indirect_root_domains_to_root_domain': 28779,
              'last_crawled': '2023-04-02',
              'link_propensity': 0.008849279955,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 209067,
              'nofollow_pages_to_page': 31628,
              'nofollow_pages_to_root_domain': 17442464,
              'nofollow_pages_to_subdomain': 17285191,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 55943,
              'nofollow_root_domains_to_page': 1689,
              'nofollow_root_domains_to_root_domain': 37789,
              'nofollow_root_domains_to_subdomain': 37690,
              'page': 'moz.com/researchtools/ose/',
              'page_authority': 70,
              'pages_crawled_from_root_domain': 7872618,
              'pages_from_page': 0,
              'pages_from_root_domain': 343751,
              'pages_to_page': 344305,
              'pages_to_root_domain': 98442581,
              'pages_to_subdomain': 97352802,
              'redirect_pages_to_page': 78,
              'redirect_pages_to_root_domain': 47575576,
              'redirect_pages_to_subdomain': 47570092,
              'root_domain': 'moz.com',
              'root_domains_from_page': 0,
              'root_domains_from_root_domain': 69667,
              'root_domains_to_page': 8086,
              'root_domains_to_root_domain': 179884,
              'root_domains_to_subdomain': 178649,
              'spam_score': 1,
              'subdomain': 'moz.com',
              'title': ''},
             {'deleted_pages_to_page': 169073,
              'deleted_pages_to_root_domain': 19022927,
              'deleted_pages_to_subdomain': 18554702,
              'deleted_root_domains_to_page': 1457,
              'deleted_root_domains_to_root_domain': 27522,
              'deleted_root_domains_to_subdomain': 27273,
              'domain_authority': 91,
              'external_indirect_pages_to_root_domain': 45290099,
              'external_nofollow_pages_to_page': 7388,
              'external_nofollow_pages_to_root_domain': 17425478,
              'external_nofollow_pages_to_subdomain': 17269297,
              'external_pages_to_page': 553261,
              'external_pages_to_root_domain': 69376449,
              'external_pages_to_subdomain': 68746190,
              'external_redirect_pages_to_page': 265,
              'external_redirect_pages_to_root_domain': 41112725,
              'external_redirect_pages_to_subdomain': 41109338,
              'http_code': 200,
              'indirect_root_domains_to_page': 2219,
              'indirect_root_domains_to_root_domain': 28779,
              'last_crawled': '2023-04-02',
              'link_propensity': 0.008849279955,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 209067,
              'nofollow_pages_to_page': 7388,
              'nofollow_pages_to_root_domain': 17442464,
              'nofollow_pages_to_subdomain': 17285191,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 55943,
              'nofollow_root_domains_to_page': 1727,
              'nofollow_root_domains_to_root_domain': 37789,
              'nofollow_root_domains_to_subdomain': 37690,
              'page': 'moz.com/blog',
              'page_authority': 69,
              'pages_crawled_from_root_domain': 7872618,
              'pages_from_page': 7,
              'pages_from_root_domain': 343751,
              'pages_to_page': 906052,
              'pages_to_root_domain': 98442581,
              'pages_to_subdomain': 97352802,
              'redirect_pages_to_page': 746,
              'redirect_pages_to_root_domain': 47575576,
              'redirect_pages_to_subdomain': 47570092,
              'root_domain': 'moz.com',
              'root_domains_from_page': 5,
              'root_domains_from_root_domain': 69667,
              'root_domains_to_page': 9712,
              'root_domains_to_root_domain': 179884,
              'root_domains_to_subdomain': 178649,
              'spam_score': 1,
              'subdomain': 'moz.com',
              'title': 'The Moz Blog [SEO] - Moz'}]}

11. URL Metrics (url_metrics)
Use this endpoint to get metrics about one or more urls.

{'results': [{'deleted_pages_to_page': 1963527,
              'deleted_pages_to_root_domain': 19022927,
              'deleted_pages_to_subdomain': 18554702,
              'deleted_root_domains_to_page': 6527,
              'deleted_root_domains_to_root_domain': 27522,
              'deleted_root_domains_to_subdomain': 27273,
              'domain_authority': 91,
              'external_indirect_pages_to_root_domain': 45290099,
              'external_nofollow_pages_to_page': 9684724,
              'external_nofollow_pages_to_root_domain': 17425478,
              'external_nofollow_pages_to_subdomain': 17269297,
              'external_pages_to_page': 14981546,
              'external_pages_to_root_domain': 69376449,
              'external_pages_to_subdomain': 68746190,
              'external_redirect_pages_to_page': 3632556,
              'external_redirect_pages_to_root_domain': 41112725,
              'external_redirect_pages_to_subdomain': 41109338,
              'http_code': 200,
              'indirect_root_domains_to_page': 10580,
              'indirect_root_domains_to_root_domain': 28779,
              'last_crawled': '2023-04-01',
              'link_propensity': 0.008849279955,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 209067,
              'nofollow_pages_to_page': 9684724,
              'nofollow_pages_to_root_domain': 17442464,
              'nofollow_pages_to_subdomain': 17285191,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 55943,
              'nofollow_root_domains_to_page': 8749,
              'nofollow_root_domains_to_root_domain': 37789,
              'nofollow_root_domains_to_subdomain': 37690,
              'page': 'moz.com/',
              'page_authority': 74,
              'pages_crawled_from_root_domain': 7872618,
              'pages_from_page': 7,
              'pages_from_root_domain': 343751,
              'pages_to_page': 15343034,
              'pages_to_root_domain': 98442581,
              'pages_to_subdomain': 97352802,
              'redirect_pages_to_page': 3633007,
              'redirect_pages_to_root_domain': 47575576,
              'redirect_pages_to_subdomain': 47570092,
              'root_domain': 'moz.com',
              'root_domains_from_page': 5,
              'root_domains_from_root_domain': 69667,
              'root_domains_to_page': 41190,
              'root_domains_to_root_domain': 179884,
              'root_domains_to_subdomain': 178649,
              'spam_score': 1,
              'subdomain': 'moz.com',
              'title': 'Moz - SEO Software for Smarter Marketing'},
             {'deleted_pages_to_page': 249094,
              'deleted_pages_to_root_domain': 224212706,
              'deleted_pages_to_subdomain': 898844,
              'deleted_root_domains_to_page': 3696,
              'deleted_root_domains_to_root_domain': 177001,
              'deleted_root_domains_to_subdomain': 9251,
              'domain_authority': 95,
              'external_indirect_pages_to_root_domain': 156562794,
              'external_nofollow_pages_to_page': 163849,
              'external_nofollow_pages_to_root_domain': 72093550,
              'external_nofollow_pages_to_subdomain': 294697,
              'external_pages_to_page': 1165187,
              'external_pages_to_root_domain': 514661963,
              'external_pages_to_subdomain': 2310818,
              'external_redirect_pages_to_page': 3049,
              'external_redirect_pages_to_root_domain': 4827448,
              'external_redirect_pages_to_subdomain': 8140,
              'http_code': 301,
              'indirect_root_domains_to_page': 1439,
              'indirect_root_domains_to_root_domain': 30315,
              'last_crawled': '2023-03-31',
              'link_propensity': 0.02704063244,
              'nofollow_pages_from_page': 0,
              'nofollow_pages_from_root_domain': 97163,
              'nofollow_pages_to_page': 163881,
              'nofollow_pages_to_root_domain': 72644206,
              'nofollow_pages_to_subdomain': 294765,
              'nofollow_root_domains_from_page': 0,
              'nofollow_root_domains_from_root_domain': 22711,
              'nofollow_root_domains_to_page': 5647,
              'nofollow_root_domains_to_root_domain': 178651,
              'nofollow_root_domains_to_subdomain': 11590,
              'page': 'nytimes.com/',
              'page_authority': 82,
              'pages_crawled_from_root_domain': 13567138,
              'pages_from_page': 0,
              'pages_from_root_domain': 3152122,
              'pages_to_page': 1170498,
              'pages_to_root_domain': 763781494,
              'pages_to_subdomain': 2489707,
              'redirect_pages_to_page': 3053,
              'redirect_pages_to_root_domain': 9268395,
              'redirect_pages_to_subdomain': 14273,
              'root_domain': 'nytimes.com',
              'root_domains_from_page': 0,
              'root_domains_from_root_domain': 366864,
              'root_domains_to_page': 25307,
              'root_domains_to_root_domain': 2200598,
              'root_domains_to_subdomain': 62699,
              'spam_score': 1,
              'subdomain': 'nytimes.com',
              'title': ''}]}

12. Usage Data (usage_data)
This endpoint Returns the number of rows consumed so far in the current billing period. The count returned might not reflect rows consumed in the last hour. The count returned reflects rows consumed by requests to both the v1 (Moz Links API) and v2 Links APIs.

{'rows_consumed': 254}



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12 AI-verktyg som hjälper dig att växa din blogg

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12 AI-verktyg som hjälper dig att växa din blogg

OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world. And you can’t throw a rock without hitting a company with AI in the name these days.

Gratis guide: Hur man använder AI i innehållsmarknadsföring [Ladda ner nu]
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Salesforce sommaren 2023 release: Affärsledarens guide

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Salesforce sommaren 2023 release: Business executives guide

Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a bunch of time that none of us have? 

Highlights covered in this edition include admin and CRM enhancements, Account Engagement (formerly Pardot), and feature upgrades for Commerce.

Admin and CRM enhancements 

Whether you’re a seasoned pro or a first-time user of Salesforce, these admin and CRM enhancement enable you to customize the experience and find things faster.

  • Layout. Imagine trying to read a book, but the words are all jumbled together, making it nearly impossible to understand. Before the latest layout updates, that’s how Salesforce used to feel for many users — especially first-timers. The updated layout includes consolidated address fields, phone numbers, and well-spaced elements to improve readability and navigability. In addition, you can now align fields horizontally for user adoption and data visibility.
  • Optimized app pages. Users can customize and optimize app pages, making information more accessible and digestible for users. Maximizing and minimizing sections of pages will help you and your team find what you’re looking for faster, which means less time spent scrolling.   
  • Gender-neutral salutations. The importance of honoring all of your customers cannot be overstated. Salesforce has adopted gender-neutral salutations so you can better reflect the diversity of your customers. An “Mx.” salutation is now available, which is a significant step towards making everyone feel seen and valued.
  • Customizable dashboards. The dashboard, which has been a significant source of frustration, is now customizable and can be tailored to your customers with the ability to add custom images and text. Plus, you can add up to five filters and focus your dashboard. All this is to say that you can set your workspace to suit your needs and preferences, making it more efficient and narrowly tailored for your target audience.
  • Updated calendar. The last important update in this section is that the calendar feature has been revamped to include a drag-and-drop capability to move events around easily. Plus, there are now overlapping event tiles and color-coded events for better usability. Updates to calendar functions have been a longtime request by Salesforce users, and the upgrades are exciting because they lead to increased productivity. 
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Account Engagement 

Salesforce’s Account Engagement, formerly known as Pardot, has received several significant updates to improve efficiency and effectiveness.

  • Completed actions + external actions. Trigger partner completion actions with external actions in the same setup. Previously, external actions had to be triggered via Engagement Studio, but you can use your Account Engagement platform and third-party tools to automatically create a multi-touch experience while also creating operational efficiencies between marketing systems. Let’s say you have a user fill out a form on your site. You can now automatically register them via your webinar tool. You can also create an automatic second touch by sending them a text message after the form completion. 
  • Optimizer tool. The new optimizer tool for Account Engagement allows users to see how the tool and your business unit(s) are operating at any time. This includes identifying areas to improve your overall performance, which in turn creates more efficient touchpoints for your customer.  A great example of the tool at work is identifying the overuse of automation rules that can slow overall operational processes ‘behind the scenes’ (which can delay critical communications to your customers!). In digital, every second counts; Optimizer’s ability to surface risks to Account Engagement users means you’ll be spending time fixing automations rather than manually auditing your tool.
  • Data Cloud. Account Engagement now works with Salesforce Data Cloud (formerly Salesforce CDP) to connect data from multiple sources and unify that data into unified customer profiles. Once unified profiles are available, Account Engagement users can segment and personalize their customer communications, driving increased engagement and revenue.
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Guest check-out upgrade among Commerce enhancements

Several significant updates that enhance customer experience were included in this release: upgrades to guest checkout, a self-service reorder portal, a Pay Now feature, and saved payment methods.

  • Guest check-out feature. Allows customers to browse and check out anonymously, making the shopping experience faster and less intrusive.
  • Self-service reorder portal. Simplifies the process of placing repeat orders, saving time and effort. 
  • Pay Now: Makes it easier to process payments without going through the checkout process by letting businesses send a URL or a page to a customer so they can make a payment immediately. Think of it as skipping the line and going straight to the cashier.
  • Saved payment methods.  Also enables quicker checkouts by eliminating the need to re-enter payment information each time. This feature mimics a digital wallet, only you don’t need to dig around to find your credit card. 

Want to see all the details? The full Salesforce Summer ‘23 Release notes are here. 


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Om författaren

Joe Anzalone

Joe is Vice President, Salesforce Technology at Shift7 Digital. As a member of the Shift7 leadership team, Joe works to craft solutions and architectures that meet ambitious client goals using the power of the Salesforce platform, including product ownership for Shift7’s Industry GTM Accelerators. Joe brings more than 20 years of experience implementing Salesforce and other digital platforms including enterprise solutions and complex technology implementations. He sits on the Salesforce B2B Commerce product advisory board. Shift7 Digital is a Salesforce Ventures-backed agency, revolutionizing the digital experience for manufacturers, distributors, and their customers.

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