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Google Debates About Sharing More Details On Core Updates

Published

1 år ago

on

Google Debates About Sharing More Details On Core Updates

In the most recent Search Off The Record podcast, John Mueller, Gary Illyes and Martin Splitt debate about if and what they should share when it comes to the Google core updates.

It seems like Gary Illyes wants Google to share more specifics about what each update does so SEOs can act on it, but if not, stop announcing them all together. At least that is how I understood what he was saying.

John Mueller said SEOs still want confirmation that what they are seeing, even if it is obviously an update, is indeed confirmed by someone at Google.

The conversation on this topic starts around 11 minutes into the podcast:

John leads Gary with “So, Gary, are we announcing core updates?” In which Gary responds “We seem to announce score updates” Martin then asks Gary “are you happy with the way that we’re
doing it?” In which Gary said “I don’t know how to give an answer to that without getting fired.” Clearly, Gary has some strong opinions on this topic, which he did say right after “so I have very strong feelings about core updates in general.”

He said that “our team generally knows what we are doing when we are doing core updates or what the things in the core updates do, more specifically.” Gary then explains that most of the time it is the advice Google has been handing out for years, Gary said “in the vast majority of the cases, the things are just focusing on the guidelines that we’ve been publishing for the past 20 years. So basically, write good content, right, don’t buy links, whatever, I don’t know. So every single time we do one of these core updates, we are basically saying that… follow our guidelines, and that’s also our advice.”

But Gary added that “if you are affected by these updates or if you want to learn more about it.” But what Google says is the same thing “here’s the Webmaster guidelines that you can check out or this post that is based on the Webmaster guidelines that you can check out.” “So then why are we publicizing the core updates?” He said it is “obvious that there was an
update,” “So I don’t know what’s the benefit of having communication about the core updates when we can say more about them,” he added. If Google can’t say more, then Gary thinks say nothing. But does Gary feel Google should say more?

Gary said “if we could give more guidance or more information about what’s in an update or how… Or what kind of site it’s affecting or content it’s affecting, then I would be all for it, but at the moment we cannot. And at the moment, we are just saying that: “Hello, there was a core update or incoming core update in two hours.” And then four weeks later, we are like: “Yeah, we are finished with this core update.”

Clearly, it seems Gary wants Google to be more transparent about the specific Google core updates and what they are doing.

In any event, the conversation is an interesting one to listen to, it is from about 11 minutes in through 20 minutes.

Glenn Gabe also understood this like I did:

Forumdiskussion kl Twitter.




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Microsofts annonsering riktar in sig på kunder genom att bläddra i kategorier med sökordsförstärkare

Published

4 timmar ago

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mars 24, 2023

By

Bing Woman Shopping Boost

The Microsoft Advertising team meddelat its PromoteIQ launched a new way to target your ads, by targeting shoppers based on the categories they browse with the ability to also use keywords as a booster for campaign bids.

Nicole Farley explained on Search Engine Land, “this latest development in category-based targeting with keyword leveraging is supposed to maximize revenue and sales for both retailers and advertisers, while also delivering an exceptional experience for shoppers. Interested advertisers should test the new.”

Unlike traditional keyword targeting, “which requires advertisers to research and build an exhaustive list of keywords per campaign,” Microsoft said. With this new targeting shoppers by what they browse, “advertisers only need to test and retain a few high-performing keywords,” Microsoft added.

Microsoft said that in their tests, “campaigns that boost bids by keyword whilst targeting by category exhibit 320% higher click-through-rate (CTR) than the campaigns without boosting bids by keyword.” “Meanwhile, retailers saw benefits from this solution by achieving 8x higher revenue per thousand impressions (RPM),” Microsoft added.

Forumdiskussion kl Twitter.



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Google Search Console visar om embedURL-sidan använder indexifembedded

Published

10 timmar ago

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mars 24, 2023

By

Google Bots i bio

Google Search Console’s URL Inspection tool can now report if the embedURL page for a video uses the newish indexifembedded robots tag. The indexifembedded tells Google if Google is allowed to index the content of a page if it’s embedded in another page through iframes or similar HTML tags, in spite of a noindex rule.

This was spotted by Jon Henshaw and posted on LinkedIn. He explained that he requested that Google add to the URL Inspection Tool to show if “indexifembedded” is being used, “and through the stars and moons aligning and perhaps other miracles, they told me they added it today,” he said.

Here is his screenshot:

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You can see in the “indexing allowed” section it says “No: ‘noindex’ detected in ‘robots’ meta tag, ‘indexifembdedded’ detected in ‘robots’ meta tag.”

Jon explained what this means:

If you use YouTube and make your video Unlisted, and then embed the video on your site, Google won’t index it. Why? Because they add a “noindex” directive to the page that serves the video on your page. Bummer!

However, if you use Vimeo, make your video Unlisted, and then embed it on your site, Google can still index it! Why? Because unlike YouTube, Vimeo adds “noindex” *and* a special directive created by Google called “indexifembedded.” That tells Google to index the video on any page that has an iframe embedded video.

Coupled with Vimeo automatically generating and inserting VideoObject Schema structured data for all embedded videos (including Unlisted videos), businesses now have the best chance they’ve ever had to get their pages to rank for videos instead of competing with their video hosting provider.

Jon knows this because well, he is the Senior Director, SEO at Vimeo, and Vimeo is a massive video site.

Forumdiskussion kl LinkedIn.

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Google Bard länkar inte till källor för ofta

Published

16 timmar ago

on

mars 23, 2023

By

Bot Classrooms Fusk Google

As you know, we’ve been playing with Google Bard, it just started to roll out a couple of days ago. Early on, we were disappointed thus far with how limited it seemed and more so, how it rarely linked to sources and content creators. Now, Google got back to us on why this is the case.

Google added a few topics to the Bard FAQs, including “How and when does Bard cite sources in its responses?” Let me quote what it says:

Bard, like some other standalone LLM experiences, is intended to generate original content and not replicate existing content at length. We’ve designed our systems to limit the chances of this occurring, and we will continue to improve how these systems function. If Bard does directly quote at length from a webpage, it cites that page.

Bard was built to be a creative and helpful collaborator—it works well in creative tasks like helping you write an email or brainstorm ideas for a birthday party. We see it as a complementary experience to Google Search. That’s why we added the “Google It” button to Bard, so people can easily move from Bard to explore information from across the web.

Bard is an experiment, and we’ll use its launch as an opportunity to learn, iterate, and improve the experience as we get feedback from a range of stakeholders including people like you, publishers, creators, and more.

So since Bard “generates original content and not replicate existing content at length,” Google does not feel the need to cite sources? Bard will however cite sources and link to them if Bard “directly quotes at length from a webpage.”

Instead, Google wants you to go from Bard to Google with the “Google It”, “so people can easily move from Bard to explore information from across the web.” So click on links from Google Search, do not click on links from Bard, too often.

But things with Bard are early and may change, “Bard is an experiment, and we’ll use its launch as an opportunity to learn, iterate, and improve the experience as we get feedback from a range of stakeholders including people like you, publishers, creators, and more.”

Honestly, I am shocked, I did not think Google would launch Bard without citing and linking to sources as much as and as well as Bing Chat does. Even Gary Illyes from Google hinted publishers would be okay with it.

Let me show some examples (click on the images to enlarge).

Google Bard on “Who is Barry Schwartz?” – this is not me, this is the famous Barry Schwartz, by the way:

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No citations with the default response from Google Bard.

But Bing, it gives 15 links to 15 different sources:

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To be fair, if I work hard, and go to draft two, I get some citations from Google Bard:

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I posted about this on Twitter and here is some of the response and reaction to Google’s FAQ statement on the citation bit:

One shimmer of hope is that if and when Bard is integrated some how into Google Search, those integrations you will see more prominent links to content creators. Via the WSJ, “Sissie Hsiao, a vice president in charge of Google Assistant, said the company “is deeply committed in supporting a healthy and vibrant content ecosystem” and “will be welcoming conversations with stakeholders.” She said when AI tools are integrated into search the company will give priority to sending valuable traffic to content creators. “

Så vi får se. Tills nu, förbered dig på att bli besviken över lite trafik du kan se från Google Bard.

Forumdiskussion kl Twitter.



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