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Google Analytics slutar rapportera butiksbesök

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Google Analytics Discontinues Store Visits Reporting

Google meddelar utgivare att de inte längre kommer att rapportera om data om butiksbesök i Google Analytics. Data kommer att sluta genereras i slutet av oktober, även om historisk data kommer att förbli tillgänglig.

Det här tillkännagivandet rullades i tysthet ut via en uppdatering av en hjälpsida för Google Analytics.

Uppdateringen upptäcktes av Charles Farina från Adswerve, som delade med sig av sin upptäckt LinkedIn:

Notisen lyder:

"På 10/31/2022, rapportering om butiksbesök kommer att avbrytas. Från och med detta datum kommer inga nya rapporter om butiksbesök att genereras. Historisk Rapportering om butiksbesök förblir tillgänglig. Vänligen kontakta din kontoansvarig om du har några frågor."

Butiksbesök i Google Analytics är en uppskattning av antalet personer som besökte en fysisk plats efter att ha besökt dess webbplats.

Google spårar data från butiksbesök genom att följa aktiviteten för personer med platshistorik aktiverad på sina telefoner.

Rapporter om butiksbesök är endast tillgängliga för företag med deras Google Analytics-egendom kopplad till ett Google Ads-konto.

Det betyder att företag inte förlorar data, eftersom Google Ads kommer att fortsätta rapportera om butiksbesök efter det att den har upphört i Google Analytics.

Om du använder Google Analytics för att övervaka butiksbesöksdata måste du byta till Google Ads i slutet av månaden.

Förutom att konsultera en annan rapport för att spåra data bör det inte finnas några störningar på grund av denna förändring.


Källa: Google

Utvald bild: photo_gonzo/Shutterstock

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SEO

Crawl Errors And Crawl Budget: Are They Ranking Factors?

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Crawl Errors And Crawl Budget: Are They Ranking Factors?

Crawling is the first step on any page’s journey to a results page.

Search engines must discover your page before evaluating it and deciding where to place it in the results.

Crawling the web is a resource-intensive process. Search engines like Google draw from hundreds of billions of webpages, videos, images, products, documents, books, etc., to deliver query results.

So, they prioritize crawling efforts to conserve resources and the load on the websites they’re visiting.

There’s a limit on how much time crawlers can spend on you.

The amount of time that Google devotes to crawling a site is called the site’s crawl budget.

Any technical hiccups that interrupt Google’s ability to crawl your site are called crawl errors.

Smaller sites are not likely to be affected. When you hit over a few thousand URLs, it becomes essential to help Googlebot discover and prioritize the content to crawl and when and how much of the server resources to allocate.

Given it’s the starting point, you may wonder: Is how well Google can crawl my website a ranking factor?

[Djupdykning:] Den kompletta guiden till Googles rankningsfaktorer

The Claim: Crawl Errors And Crawl Budget As Ranking Factors

Reducing crawl errors and improving the crawl budget are both major focuses of technical SEO, and for a good reason!

You invest tens or hundreds of thousands of dollars a year creating high-quality content, then hit publish, and all you can do is wait for your hard work to appear in search results.

The trouble is, if Google doesn’t crawl a page due to an error or limited crawl budget, the page can’t rank for anything at all.

For a page to appear in Google search results, it must first be crawled by Googlebot.

That is why some marketers consider crawl budget a ranking factor.

Let’s see if there is any evidence to support that claim.

The Evidence: Crawl Errors And Crawl Budget As Ranking Factors

Understanding how a page gets from a website to the search engine result page (SERP) is essential to determine if crawl budget could be a ranking factor.

The process involves three steps: crawling, indexing, and ranking.

Read about the intricacies of the process in SEJ’s ebook, “How Search Engines Work.

Crawl budget and crawl errors fall under “crawling”; bots follow länkar to discover pages.

Indexing is analyzing a page and storing it in a catalog for easy retrieval.

After a page has been crawled and indexed, it is eligible to display in search results.

Ranking essentially lists the most relevant webpage at the top of search results, followed by the other pages, based on how well Google thinks the page answers the query.

The ranking stage includes most of the analysis performed by Google’s algorithms. To be considered a ranking factor, something needs to be given weight during the ranking stage.

While crawling is required for ranking once met, this prerequisite is not weighted during ranking.

Just in case that doesn’t fully settle the issue for you:

Google addresses whether or not crawling is a ranking factor directly in their “Top questions” section of the Google Search Central blog.

Skärmdump från Google Search Central, juni 2022Crawl Errors And Crawl Budget: Are They Ranking Factors?

Google’s documentation reassures readers that while crawling is necessary for being in search results, it is not a ranking factor.

[Upptäck:] Mer Google Ranking Factor Insights

Our Verdict: Crawl Errors And Crawl Budget Are Not Ranking Factors

Crawl Errors And Crawl Budget: Are They Ranking Factors?

Crawl Errors And Crawl Budget: Are They Ranking Factors?

Google determines rankings by many factors. However, crawl errors and crawl budgets are not one of them.

Think of crawling as the entry point into Google’s search results.

Search engines need to be able to crawl your website to index your pages. Indexing is required for ranking. But, an increased crawl budget is not responsible for better positions in search results.


Utvald bild: Paulo Bobita/Search Engine Journal

Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook]Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook]

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