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New TikTok Tool Surfaces Useful Insights For Marketers

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New TikTok Tool Surfaces Useful Insights For Marketers

TikTok has launched a new tool that surfaces insights marketers can use to target different demographics around the world.

With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.

Featuring dozens of filters, TikTok Insights allows you to cut through data that’s irrelevant to your business and get only the insights that matter.

TikTok Insights is free to to use, making it an ideal addition to your marketing toolbox.

Here’s more about how to use this new tool and how it can assist your TikTok marketing efforts.

TikTok Insights Tool

TikTok Insights surfaces bite sized pieces of data that can help businesses refine their marketing campaigns.

When you first land on TikTok Insights you’re presented with a selection of tiles that each contain a piece of data.

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Image Credit: Screenshot from tiktok.com/business/en-AU/insights, May 2022New TikTok Tool Surfaces Useful Insights For Marketers

You can sort through the tiles by selecting different filters on the left side of the screen. You can get as granular as you want.

If you want general data about Gen Z, you can get that. Or, if you want data about how American Gen Z users respond to tech & electronic marketing, you can get that too.

New TikTok Tool Surfaces Useful Insights For MarketersImage Credit: Screenshot from tiktok.com/business/en-AU/insights, May 2022New TikTok Tool Surfaces Useful Insights For Marketers

In addition to filtering by demographics and industries, you can also get data related to specific events and holidays.

Should you feel like getting a head start on planning Christmas marketing, for example, you can simply select the corresponding filter.

New TikTok Tool Surfaces Useful Insights For MarketersImage Credit: Screenshot from tiktok.com/business/en-AU/insights, May 2022New TikTok Tool Surfaces Useful Insights For Marketers

At the bottom of each tile TikTok shows you where the data comes from if you hover over “Source” on the left.

If you’re using the data in an article or report, you can click Source to copy a citation and paste it into your document.

There’s limited data available at the moment. If you add too many filters you’ll likely run into instances where there’s no results available.

However, there’s much potential for TikTok Insights to be a valuable resource as it gets built out over time.


Källa: TikTok Insights
Featured Image: Daniel Constante/Shutterstock

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SEO

Google Updates Search Console To New Item Classification System

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Google Updates Search Console To New Item Classification System

Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified.

An announcement that the migration is complete was published on Twitter today:

Two months ago, Google began this effort to help Search Console users focus more on critical issues.

To accomplish that goal, Google Search Console no longer groups URLs or items at the top level by three or more status categories.

Previously, Search Console reports classified URLs with Valid, Warning, och Error labels.

You’ll see items in Search Console reported grouped into two broad statuses to indicate whether they’re valid eller invalid.

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Invalid means there’s a report-specific critical issue in the page or item, and valid means the item has no critical issues (but may still contain warnings).

Implications for the new valid and invalid identifiers vary by report type. Google breaks down what this means for each report affected.

Updates To Google Search Console Reports – What’s Changing?

Search Console still categorizes individual issues as fel, warning, eller Bra. What’s changing is these classifications are now implied through color and icons rather than a text label.

These are the changes rolling out to individual Search Console reports:

  • Coverage (Page indexing): The Valid och Valid with warning pages are grouped into the Indexed status. The
  • Error och Excluded issues have been grouped into the Not indexed status.
  • Kärnwebben Vitals: The report now groups pages into two tables: one table for Poor/Need improvement and one for Bra pages.
  • Mobil användbarhet: Categories are now Not usable och Usable.
  • AMP report: The first table shows AMP pages that are affected by critical issues, while the second table shows non-critical issues.
  • Rich result reports: The first table shows rich results that are affected by critical issues, while the second table shows non-critical issues.
  • URL Inspection: The top-level verdict for a URL will be one of the following three categories:
    • URL is on Google
    • URL is on Google but has issues
    • URL is not on Google

To be clear, Google Search Console isn’t adding or removing data from reports. This change only affects how issues are classified.

You have access to all the information available before this update rolled out.

For more details regarding changes to the above Search Console reports, see Google’s new help page.


Featured Image: YueStock/Shutterstock

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