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WhatsApp Launches Beta Test of Multi-Device Connection, Expanding Usage Options

Published

3 years ago

July 14, 2021

whatsapp launches beta test of multi device connection expanding usage options

Facebook has announced a limited public beta test of its new multi-device capability for WhatsApp, which will enable WhatsApp users to use the app on various devices, without the need for an active mobile connection.

As explained by Facebook:

“With this new capability, you can now use WhatsApp on your phone and up to four other non-phone devices simultaneously – even if your phone battery is dead. Each companion device will connect to your WhatsApp independently while maintaining the same level of privacy and security through end-to-end encryption that people who use WhatsApp have come to expect. Importantly, we have developed new technologies to maintain end-to-end encryption while still managing to sync your data – such as contact names, chat archives, starred messages, and more – across devices.”

That will provide more ways to use WhatsApp for connection, similar to how you can already use Messenger and Instagram Direct, though with WhatsApp’s additional security elements included.

As explained by WhatsApp chief Will Cathcart:

“Until now, WhatsApp has only been available on one device at a time, and desktop and web support only worked by mirroring off your phone – which meant your phone had to be on and have an active internet connection. Our multi-device capability immediately makes the experience better for people who use desktop/web and Portal. And it also will make it possible to add support for more kinds of devices over time.”

The new process will use what Facebook’s calling ‘Automatic Device Verification‘ which enables devices to automatically establish trusted connections, in order to maintain WhatsApp’s privacy standards. That will expand use cases for the app, and as Facebook looks to build in more business options, that could also make it much easier for brands to manage their WhatsApp presence.

Facebook has also been working to enable interoperability between its messaging apps, which will eventually see users able to send a message from WhatsApp to Instagram Direct, and/or Messenger, or vice versa, with all of Facebook’s back-end messaging processes linked.

That’s caused some angst among regulatory groups, who are concerned that full message encryption could help to disguise criminal activity, while antitrust analysts also speculate that the move could be designed to make Facebook’s platforms indivisible, meaning that if Facebook were eventually found to have too much market power, it could not be broken up, as some have suggested.

That change is also at the core of WhatsApp’s controversial privacy policy update, which Facebook needs to enact to facilitate such change, and it’ll be interesting to see whether WhatsApp users are left up in arms again if and when Facebook does move to fully connect its messaging back-end, meaning it will have to share more WhatsApp user data back to Facebook HQ.

In any event, this new advance will facilitate more connection options via WhatsApp, making it easier to manage your WhatsApp messages, and maybe your WhatsApp business presence, on various devices.

You can read more about Facebook’s process for enabling multi-device connection for WhatsApp here.

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

2 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.