As consumers sign up for more a la carte streaming apps and other on-demand TV services, they’re slightly less tolerant, on average, when it comes to...
In our previous Google Discovery ads post, we talked about what it is and the benefits to users and businesses. Today, we’ll walk you through...
Google’s Ginny Marvin via the AdsLiaison account on Twitter confirmed that target CPA, tCPA, is not being cancelled in 2022. She wrote “we have no plans...
Steve Plimmer posted a screenshot from the Google Ads console’s change history log showing how Google has named the RSAs, response search ads, versatile text ads....
Google Ads has a new scaled ad auditing tool set of code you can download at GitHub and use in your own software systems for managing...
Did you know that your local campaigns in Google Ads can now be scheduled to turn on or off on certain days or time of the...
We all know that TikTok is the social platform of the moment, and we’ve all seen its massive growth numbers, underlining its popularity, particularly among younger...
Google Ads, as of this past Saturday, January 8, 2022, is allowing certified and state-licensed entities in New York to run ads for sports betting. This...
Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. That’s why many marketers are investing in strategic and creative...
As a PPC professional, you know how challenging it can be to get your ads noticed. It’s especially true when advertising on social media. Users scroll...