Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap...
eCommerce conversion rates are adequate indicators of your online marketing strategy’s success. It simply represents a key to generating more revenues. However, if you’re spending too...
Today, global digital services consultancy Infosys announced it will acquire German-based consulting agency oddity. In addition to expanding the reach of Infosys’s client base in Europe...
When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is...
Your Twitter feed is about to get a lot more interesting, with three new ad formats on the way that, for advertisers, look very impressive, but...
Every business out there wants to attract more online visibility – especially on Google. How can you get in front of just the right people in...
Google’s John Mueller said that the search company did look into what it could do to incentivize sites to be more eco-friendly. He said they looked...
On last Friday’s hangout with Google’s John Mueller, Ankit Dalal, an SEO, asked about a site he is working on and what the issue it has...
Sometimes when Google wants to encourage site owners to take action, they might give us a ranking boost for implementing it. They did add super light...
Every business out there wants to attract more online visibility – especially on Google. How can you get in front of just the right people in...